Unselling

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UnSelling

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118943007
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis UnSelling by : Scott Stratten

Download or read book UnSelling written by Scott Stratten and published by John Wiley & Sons. This book was released on 2014-09-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

UnMarketing

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1119335000
Total Pages : 311 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis UnMarketing by : Scott Stratten

Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2016-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Counselling for Eating Disorders

Author : Sara Gilbert
Publisher : SAGE
ISBN 13 : 9781412902793
Total Pages : 190 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Counselling for Eating Disorders by : Sara Gilbert

Download or read book Counselling for Eating Disorders written by Sara Gilbert and published by SAGE. This book was released on 2005-07-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on many years' experience as a practitioner, Sara Gilbert explains how to structure assessment and programmes of treatment for eating disorders.

Career Counselling

Author : Robert Nathan
Publisher : SAGE
ISBN 13 : 9781412908382
Total Pages : 196 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Career Counselling by : Robert Nathan

Download or read book Career Counselling written by Robert Nathan and published by SAGE. This book was released on 2005-12-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition explains what career counselling actually is, why people seek it, and indicates the many contexts where it is used. The text describes in detail the skills, tools, and techniques of career counselling, useful to both professional career counsellors and those for whom career counselling is just part of their work.

Psychotherapy and Counselling for Depression

Author : Paul Gilbert
Publisher : SAGE
ISBN 13 : 9781412902779
Total Pages : 430 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Psychotherapy and Counselling for Depression by : Paul Gilbert

Download or read book Psychotherapy and Counselling for Depression written by Paul Gilbert and published by SAGE. This book was released on 2007-06-04 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Excellent! Excellent! Excellent! I would thoroughly recommend this book to any other counsellor of psychotherapist. It is described on the back cover as ′outstanding′, ′valuable′ and an ′essential resource′ and I would fully endorse all of these descriptions. I have been qualified for 10 years and have had extensive client experience, but feel I have gained so much from Gilbert′s wisdom on this topic. It is excellent value for money and again I would recommend it to any practitioner′ - The Independent Practitioner ′This book takes the reader gently but thoroughly through the biopsychosocial processes that underpin depression. Excellent worksheets and information sheets are provided as appendices. [It] is a valuable resource for those who already work with depression and essential reading for those considering working in this field′ - Therapy Today `Paul Gilbert provides the reader with a refreshingly wide-ranging, integrative and up-to-date understanding of the nature, assessment and treatment of depression. All psychological therapists will benefit from reading his important book′ - Healthcare Counselling and Psychotherapy Journal `Paul Gilbert writes in a scholarly, yet accessible, style on the bio-psychosocial perspectives of depression. I agree with him that knowledge of such areas is crucial to being able to work effectively with people experiencing depression′ - Nursing Standard, 5 star review `Psychotherapy and Counselling for Depression, Third Edition by the distinguished psychologist, Paul Gilbert, is an outstanding contribution to the field. I read this book with great enthusiasm and interest - and, I must acknowledge - admiration. All clinicians will benefit from reading this valuable book′ - Robert L. Leahy, President, International Association for Cognitive Psychotherapy Paul Gilbert′s Psychotherapy and Counselling for Depression, Third Edition is a popular and practical guide to working with people suffering from depression. The book is based on a wealth of research into evolutionary, cognitive, behavioural and emotion-focused approaches to depression. It outlines how to work with general negativity, sense of failure and abandonment, and feelings of powerlessness, anger, shame and guilt The book examines the essential stages of the therapeutic process from conceptualization and formulation through to a wide variety of interventions for different types of difficulty. It has been greatly revised, expanded and updated for the Third Edition and: o explores in depth the biopsychosocial processes underpinning depression o shows how a compassionate mind approach can be incorporated into different types of therapy o includes a new chapter focusing on the role of the therapeutic relationship, including therapeutic dialogues o features detailed guidance with case examples on how to work with a wide variety of depressions. Psychotherapy and Counselling for Depression, Third Edition is an essential resource and comprehensive guide for practitioners and anyone involved with treating depression. Paul Gilbert is Professor of Psychology in the Mental Health Research Unit at Kingsway Hospital, Derby.

UnBranding

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1119417015
Total Pages : 325 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis UnBranding by : Scott Stratten

Download or read book UnBranding written by Scott Stratten and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

QR Codes Kill Kittens

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118732758
Total Pages : 213 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis QR Codes Kill Kittens by : Scott Stratten

Download or read book QR Codes Kill Kittens written by Scott Stratten and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Counselling for Post-traumatic Stress Disorder

Author : Michael J Scott
Publisher : SAGE
ISBN 13 : 9781412921008
Total Pages : 180 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Counselling for Post-traumatic Stress Disorder by : Michael J Scott

Download or read book Counselling for Post-traumatic Stress Disorder written by Michael J Scott and published by SAGE. This book was released on 2006-07-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking account of developments in the understanding of trauma responses, this volume synthesizes knowledge of both the biological and psychological effects and translates these into practical strategies for use in counselling.

The Book of Business Awesome / The Book of Business UnAwesome

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118315464
Total Pages : 275 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Book of Business Awesome / The Book of Business UnAwesome by : Scott Stratten

Download or read book The Book of Business Awesome / The Book of Business UnAwesome written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-07-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

The Vietnam Antiwar Movement

Author : Walter L. Hixson
Publisher : Taylor & Francis
ISBN 13 : 9780815335344
Total Pages : 352 pages
Book Rating : 4.3/5 (353 download)

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Book Synopsis The Vietnam Antiwar Movement by : Walter L. Hixson

Download or read book The Vietnam Antiwar Movement written by Walter L. Hixson and published by Taylor & Francis. This book was released on 2000 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Unselling

Author : John Hughes
Publisher :
ISBN 13 : 9781732242609
Total Pages : 154 pages
Book Rating : 4.2/5 (426 download)

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Book Synopsis Unselling by : John Hughes

Download or read book Unselling written by John Hughes and published by . This book was released on 2018-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational yet practical book for Christian business owners, especially those who need to sell in order to develop business. Unselling isn't just about "not selling," it's about so much more. Across the pages of this book readers will learn what a faith-filled and unselling life looks like and how to achieve it.

Rethinking Prestige Branding

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Unlabel

Author : Marc Ecko
Publisher : Simon and Schuster
ISBN 13 : 1451685319
Total Pages : 304 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Unlabel by : Marc Ecko

Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

Questions and Answers on Counselling in Action

Author : Professor Windy Dryden
Publisher : SAGE
ISBN 13 : 9781446235041
Total Pages : 196 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Questions and Answers on Counselling in Action by : Professor Windy Dryden

Download or read book Questions and Answers on Counselling in Action written by Professor Windy Dryden and published by SAGE. This book was released on 1993-08-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminars by Professor Windy Dryden. See the man live and in action. To find out more and to book your place go to www.cityminds.com ________________________________________ SAGE celebrated the 20th Anniversary of the Counselling in Action in November 2008. To view the video - click here ----------------------------------------------------------- The kind of book where any time you open it, you're likely to find something of current interest that relates to your practice and to issues you've been thinking about... If we regard the questions and answers as serving to stimulate thought and discussion.... then the collection serves a useful purpose indeed' - "Self & Society " Does counselling have to be long-term to be helpful? Should only women counsel women? How can you evaluate counselling? Is it easy to start your own private practice? In this highly readable book, some of Britain's leading experts offer clear answers to these and many other frequently asked questions. The resulting discussion ranges over all aspects of counselling, from practical and theoretical to personal and ethical matters. Some questions have straightforward solutions, others prove much more controversial. In both instances, the views represented here should go a long way towards encouraging deeper consideration of the principles and practice of counselling.

Surrounded on Three Sides

Author : John Keasler
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Surrounded on Three Sides by : John Keasler

Download or read book Surrounded on Three Sides written by John Keasler and published by . This book was released on 1958 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations expert, who moves his family to the flatlands of southwestern Florida in search of peace and quiet, sets a project in motion geared to protect the community from progress. A satire.

UnMarketing

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118288416
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis UnMarketing by : Scott Stratten

Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return

Brand Elevation

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 1789664675
Total Pages : 311 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Brand Elevation by : Wolfgang Schaefer

Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.