Unlocking the Customer Value Chain

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Author :
Publisher : Crown Currency
ISBN 13 : 1524763098
Total Pages : 354 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Crown Currency. This book was released on 2019-02-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Unlocking Public Value

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470054522
Total Pages : 304 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Unlocking Public Value by : Martin Cole

Download or read book Unlocking Public Value written by Martin Cole and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to understanding and improving performance and public value This book presents the Public Service Value Model-an innovative, rigorous approach to defining public outcomes and quantifying results-to help readers understand and improve public service delivery. Filled with in-depth insight and expert advice, this guide will arm public service managers-whether in government, nonprofit, or even for-profit organizations-with a practical framework that can be used to define outcomes and manage trade-offs in public service delivery. Martin Cole (Hartford, CT) is Group Chief Executive of Accenture's Government Operating Group. Greg Parston (London, UK) is Executive Director of the Accenture Institute for Public Service Value.

Unlocking Our Shared Value

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Author :
Publisher : FriesenPress
ISBN 13 : 1039114903
Total Pages : 238 pages
Book Rating : 4.0/5 (391 download)

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Book Synopsis Unlocking Our Shared Value by : Robert Ndong

Download or read book Unlocking Our Shared Value written by Robert Ndong and published by FriesenPress. This book was released on 2021-09-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa's subsoil is rich in hydrocarbons, precious and base metals, and rare metals that are particularly strategic for the global transition to a low-carbon economy. In this context, the continent's beautiful, serious, and pressing challenge is to ensure that the exploitation of its immense natural resources takes place in compliance with the best international standards in terms of sustainable development and transparent management. Then, the wealth created can contribute to the significant improvement of living conditions for the populations of the host countries, while ensuring the attractiveness and competitiveness vis-à-vis other major mining regions. The mining industry obviously has a central role to play in this dynamic. Balancing the interests of varying stakeholders and shareholders, including those often seen at odds like profitability and environmental and social responsibility, Unlocking Our Shared Value proposes a sustainable vision for the future of the extractives industry in West Africa. Targeted at an audience of corporate professionals and academics, this text thoroughly examines the diverse concerns and factors at play in responsible mining and corporate practice. For corporate executives, operational managers, and sustainability practitioners, this book will provide useful tools, strategies, best practices, and a roadmap to build, strengthen or realign the sustainability journey of their organizations, while helping investors have the whole picture of the risks and opportunities related to sustainability during their investment decisions. Therefore, this work will set a new level of corporate sustainability strategies within the extractive sector in West Africa and around the world.

Designing Service Processes to Unlock Value, Third Edition

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Author :
Publisher : Business Expert Press
ISBN 13 : 1953349277
Total Pages : 208 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis Designing Service Processes to Unlock Value, Third Edition by : Joy M. Field

Download or read book Designing Service Processes to Unlock Value, Third Edition written by Joy M. Field and published by Business Expert Press. This book was released on 2020-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also by providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the knowledge, skills, and abilities—that is, capabilities—of both service providers and customers. Thus, the book concludes with approaches to unlock these capabilities–and further boost value co-creation.

Value Maps

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470437561
Total Pages : 404 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Value Maps by : Warren D. Miller

Download or read book Value Maps written by Warren D. Miller and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for VALUE MAPS "Equivocator, Explorer, Experimenter, Exploiter, Extender—Chapter 12 might be well served as mandatory reading for all subject matter experts! SPARC is not a valuation, per se, but rather a separate consulting engagement that might interest a client—especially if that client is preparing for a sale or planning an exit strategy. Miller has taken the good ideas from five disciplines and married them with value enhancement, creating what could become a very good 'add-on' consulting engagement. NACVA recommends, and looks forward to, further dialogue related to this new approach. This book will open your eyes to new opportunities." —Parnell Black, MBA, CPA, CVA, Chief Executive Officer, National Association of Certified Valuation Analysts (NACVA) "No one illuminates the murky intersection where business strategy and private company value creation meet better than Warren Miller. Now he's focused his extensive professional training and real-world experience to produce this intellectually rich, yet down-to-earth and fun-to-read road map we can all use. Business owners and leaders, financial analysts, management consultants, wealth managers, CPAs, business brokers, private equity investors, business appraisers—no one should plan to increase the value of an enterprise without Value Maps in their passenger seat." —David Foster, CEO, Business Valuation Resources "Private-equity analysts do not often come across scholarly and technical professional reading laced with laugh-out-loud moments! Yet this is exactly what one finds in Value Maps. Warren Miller's advice stems from his career as a finance executive, a CPA, a valuation analyst, and a 'recovering academic.' With pitch-perfect balance, Warren has created both a must-have professional reference guide and a best-practices road map designed to enhance the profitability of your client's business and your own—all in a very readable style with just a 'spoon-full of sugar.' Enjoy the read!" —Gary M. Karlitz, ASA, CPA, Partner-in-Charge, Valuation Services, Forensic Services, and Forensic Accounting, Citrin Cooperman & Company, LLP "Extremely readable, with numerous real-world examples—valuation specialists who don't read this book will soon be looking for a new profession. Miller takes the term 'valuation' to new levels, suggesting that appraisers can indeed add real value to their clients' businesses. Clients should demand that a valuation professional read this book before he or she will be hired." —Alfred M. King, Vice Chairman, Marshall & Stevens, Inc.

Designing Service Processes to Unlock Value

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637427298
Total Pages : 244 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Designing Service Processes to Unlock Value by : Joy M. Field

Download or read book Designing Service Processes to Unlock Value written by Joy M. Field and published by Business Expert Press. This book was released on 2024-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The service process design landscape is rapidly evolving, with technology-enabled innovations allowing the service provider to create a more personalized service experience and customers to take a more active role in the service process. Designing Service Processes to Unlock Value was written to help you understand the opportunities (and challenges) for value creation in this dynamic environment. You will learn about approaches for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And because service performance outcomes are dependent on the knowledge, skills, and abilities—that is, capabilities of both service providers and customers, the book concludes with strategies for unlocking these capabilities to further boost value co-creation. This edition was being revised when artificial intelligence (AI) and generative AI (e.g., ChatGPT) was being embedded in more and more service processes ranging from knowledge-intensive professional services to transactional services we engage with every day. Much like the COVID-19 global pandemic, AI and other developing technologies such as robots, extended reality, digital twins, Internet of Things, and other smart technologies, will continue to have profound impacts on how services are designed, delivered, and experienced by service providers and customers, as well as the communities and world in which we live. This edition includes new and updated examples of technology-enabled innovations that provide unprecedented flexibility in service process design and continue to transform how service providers and customers co-produce services. At the same time, you will see how these and other service innovations can have important—and sometimes surprising—impacts on the benefit and cost trade-offs and synergies that determine value co-creation.

Unlocking Hidden Potential: Strategic Transformation And Value Creation At Mandarin Orchard Singapore And Mandarin Gallery

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Author :
Publisher : World Scientific
ISBN 13 : 9811214557
Total Pages : 165 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Unlocking Hidden Potential: Strategic Transformation And Value Creation At Mandarin Orchard Singapore And Mandarin Gallery by : Harminder C Rajan

Download or read book Unlocking Hidden Potential: Strategic Transformation And Value Creation At Mandarin Orchard Singapore And Mandarin Gallery written by Harminder C Rajan and published by World Scientific. This book was released on 2019-12-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery showcases the successful transformation of a major hospitality project, now called Mandarin Orchard Singapore and a niche shopping mall known as the Mandarin Gallery. Based on detailed discussions and in-depth interviews with senior management, the monograph provides valuable insights on the transformation journey, detailing key business practices and decisions that contributed to the rise of both assets from under-utilised investments into profitable and contemporary developments. Introducing the transformational change model, the book provides a chapter-by-chapter discussion of the broad drivers of change that contributed to the transformational change of both Mandarin Orchard Hotel and Gallery.

Value-ology

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Author :
Publisher : Springer
ISBN 13 : 3319456261
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Value-ology by : Simon Kelly

Download or read book Value-ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.

Unlocking Africa's Business Potential

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 0815737394
Total Pages : 361 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Unlocking Africa's Business Potential by : Landry Signe

Download or read book Unlocking Africa's Business Potential written by Landry Signe and published by Brookings Institution Press. This book was released on 2020-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa welcomes business investment and offers some of the world's highest returns and impacts Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030. Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making. The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.

Rembrandts in the Attic

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Author :
Publisher : Harvard Business Press
ISBN 13 : 9780875848990
Total Pages : 248 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Rembrandts in the Attic by : Kevin G. Rivette

Download or read book Rembrandts in the Attic written by Kevin G. Rivette and published by Harvard Business Press. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.

Designing Service Processes to Unlock Value

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606493051
Total Pages : 149 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Designing Service Processes to Unlock Value by : Joy M. Field

Download or read book Designing Service Processes to Unlock Value written by Joy M. Field and published by Business Expert Press. This book was released on 2012-11-05 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process not only through self-service but also by providing information to the service provider to create a more personalized service experience. This book explores how service processes can be designed to leverage opportunities for service providers and customers to cocreate value. Inside, you will learn about frameworks for value cocreation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing involvement of customers in performing service tasks, service process outcomes are increasingly dependent on the capabilities of both service providers and customers. You will learn about real approaches to unlocking these capabilities to further boost value cocreation.

Dare to Lead

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Author :
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

The Big Unlock

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Author :
Publisher : Archway Publishing
ISBN 13 : 148085459X
Total Pages : 192 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Big Unlock by : Paddy Padmanabhan

Download or read book The Big Unlock written by Paddy Padmanabhan and published by Archway Publishing. This book was released on 2017-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology. Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an avalanche of data. This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace. Whether youre a health care information technology specialist, a digital health startup or technology firm with a strategic focus on health care, a venture capitalist, or just interested in the industry structure and the emerging technology landscape in health care, youll learn how to grow revenue and profits while creating a sustainable competitive advantage. Take a key step in navigating the exciting transformation of health care, and harness the power of data and analytics with The Big Unlock.

Michael Porter's Value Chain

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Author :
Publisher : 50 Minutes
ISBN 13 : 2806265908
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Michael Porter's Value Chain by : 50minutes,

Download or read book Michael Porter's Value Chain written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Tap

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Author :
Publisher : MIT Press
ISBN 13 : 0262340410
Total Pages : 242 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Tap by : Anindya Ghose

Download or read book Tap written by Anindya Ghose and published by MIT Press. This book was released on 2017-04-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Innovating in the Open Lab

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110633663
Total Pages : 326 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Innovating in the Open Lab by : Albrecht Fritzsche

Download or read book Innovating in the Open Lab written by Albrecht Fritzsche and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-05-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open labs provide spaces for interaction across organizational boundaries. They create a huge potential to advance innovation processes. Making use of this potential, however, is not an easy task. It requires diligence, sophistication and perseverance from everyone involved in the implementation and the management of the lab. This book brings together contributions from leading experts in engineering, design, strategy, foresight and marketing research as well as policy makers and practitioners from an open lab. It explores from different perspectives how open labs can be used to facilitate innovation and what needs to be done to make the operation of an open lab successful. The topics addressed in the book include: interaction patterns and mediation in open labs, innovation technology, resource management, ecosystem and platform design, cultural translation, productivity, multi-channel communication, and more. The first part of the book is dedicated to the study of JOSEPHS®, an open lab in Germany. It gives insight in the practical challenges of running an open lab and its role in the local business ecosystem. The other parts of the book discuss the phenomenon of open labs in general and its significance in different contexts all around the world.

Unlock the Sales Game

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Author :
Publisher :
ISBN 13 : 9781511518581
Total Pages : 128 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis Unlock the Sales Game by : Ari Galper

Download or read book Unlock the Sales Game written by Ari Galper and published by . This book was released on 2015-04-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ari Galper's Unlock The Game is the greatest sales breakthrough in the last 20 years." Brian Tracy, Founder of Brian Tracy International Stop selling, start creating trust. If you flick through the pages of typical sales books and sales training material, you will find a constant flow of sales messages like, "Focus on closing the sale", "Overcome objections", "Be relentless", "Accept rejection as a normal part of selling", "Use persuasion to get useful information about your prospects", and "Chase the sale". In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling - moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity. When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business. In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless. Ari Galper, The World's #1 Authority on Trust-Based Selling, and founder of Unlock The Game, the most successful trust-based selling approach adopted by thousands of business owners and sales consultants worldwide, has dramatically changed the way millions of sales transactions are made today. In his new book "Unlock The Sales Game", he directly challenges all the selling "rules" that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset -- along with his very powerful trust-based languaging -- that is taking the sales world by storm. Here's a sampling of what you'll discover: Seven Ways to Cut Loose from Old Sales Thinking How to Sales Call Using Your Right Brain - So You Can Make Selling Enjoyable and Productive Seven Steps to Selling Follow-Up Seven Ways to Stop Chasing Decision Makers How to Recognise and Diffuse Hidden Pressures in Selling The Surprising Truth About Selling - Three Selling Myths and Why They Hurt You No More Selling Scripts? Five Ways to Be Yourself Again You are welcome to access our FREE 10-Part Audio Seminar "Sales Secrets Even The Sales Guru's Don't Know!" at www.UnlockTheGame.com/GuruSecrets a $300 Value.