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Unleashing The Power Of Pr
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Book Synopsis Unleashing the Power of PR by : Mark Weiner
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Book Synopsis Unleashing the Power of IT by : Dan Roberts
Download or read book Unleashing the Power of IT written by Dan Roberts and published by John Wiley & Sons. This book was released on 2011-04-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.
Book Synopsis Unleashing the Positive Power of Differences by : Jane A. G. Kise
Download or read book Unleashing the Positive Power of Differences written by Jane A. G. Kise and published by Corwin Press. This book was released on 2013-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, key education initiatives collapse because leaders fail to anticipate and learn from the concerns of those charged with implementation. This illuminating book shows how education leaders can bring opposing groups to common ground, resulting in a solid plan built on diverse wisdom. Acclaimed education coach Jane Kise demonstrates how polarity thinking-a powerful tool for bridging differences developed by Barry Johnson of Polarity Partnerships-provides an alternative to endless debates and either/or thinking. Rather than seeing conflicting forces, the tools help us view them as equally important-even interdependent-concepts, approaches, or models. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking
Download or read book Balancing Acts written by Daniel Lamarre and published by HarperCollins Leadership. This book was released on 2022-01-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this leadership memoir, take a step backstage at Cirque du Soleil. Vice Chairman Daniel Lamarre shares his experiences leading the awe-inspiring organization, and teaches readers what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership. Without creativity, there is no business. At the core of Cirque du Soleil’s lavish, multi-million-dollar productions is Vice Chairman Daniel Lamarre, who has mastered the ability to bring business and creativity together across multiple languages and cultures in a way that has never been seen before. The secrets he shares in Balancing Acts are rooted in tremendous faith in your own creative skills, even if you are convinced you have none, and those of the sharpest minds within your organization. In this book, Daniel shares the untold stories behind Cirques biggest shows, including Beatles Love, Michael Jackson One, the aquatic marvel, O, and many more. Through these tales of triumph and trials, he will teach you: How to shatter the perceived limitations standing in the way of your ability to think creatively and innovatively; When to step up and when to step back so that your team can create a masterpiece that doesn’t break the bank; How in using the methods Daniel has uncovered, modern companies with entrenched bureaucracies can bring creativity and business together to foster innovation; and How to use creative thinking to lead your organization to new heights. Whether you work for one of the most creative organizations on the planet like Cirque du Soleil, in a stuffy corporate job, or somewhere in between—Balancing Acts is filled with principles that can strengthen and accelerate any business on the planet.
Book Synopsis Unleashing the Power of Digital Signage by : Keith Kelsen
Download or read book Unleashing the Power of Digital Signage written by Keith Kelsen and published by CRC Press. This book was released on 2012-11-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Book Synopsis Unleashing the Power of 3P by : Dan McDonnell
Download or read book Unleashing the Power of 3P written by Dan McDonnell and published by CRC Press. This book was released on 2012-10-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent improvements at Enterride’s Trail Rider Memphis Operation bought Pete Grant, the Trail Rider Plant Manager, and his team a little more time, but Pete knew much more was needed to save the plant. They needed a breakthrough, a true game changer. Then someone told Pete about a process called 3P that could lead to unprecedented improvement when utilized during major change programs. Could this be just what he was looking for? Unleashing the Power of 3P: The Key to Breakthrough Improvement follows Pete and his team as they journey through Lean and the Production Preparation Process (3P). Using an easy-to-follow story, it allows readers to tag along as the team learns how to trim waste, increase efficiency, and bring their plant back from the brink. You’ll learn from the team’s mistakes and follow them as they visit a hospital and learn how Lean and 3P can be applied in any industry. A go-to guide for 3P execution, this book: Details a proven methodology for successful implementation of even the most aggressive corporate change programs Presented in workbook format with real-world examples Uses an engaging story to guide readers through a 3P project—from beginning to end Suitable for beginner, intermediate, and advanced practitioners of continuous improvement The book outlines time-tested methods that can be applied to any combination of product, process, and facility design to reduce costly redesign iterations and associated delays. Based on a true story, it takes you on a journey as Enterride completes a new production start-up in dramatically reduced time and cost. Lean and 3P can transform your organization. Let Enterride’s journey show you just how transformative they can be. Watch co-author Drew Locher discuss how 3P can stop project delays and increase efficiency in your organization.
Book Synopsis Dynamic Relationships by : Jacqueline M. Stavros
Download or read book Dynamic Relationships written by Jacqueline M. Stavros and published by Taos Institute Publications. This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic Relationships invites us to step into the appreciative paradigm where the principles governing our actions and relationships offer a means for increased value and meaning in our lives and communities of work and play.They empower us to become a force for creating and sustaining life-affirming relationships and success in daily living.
Book Synopsis Get Off the Bench by : Sidney E. Fuchs
Download or read book Get Off the Bench written by Sidney E. Fuchs and published by Advantage Media Group. This book was released on 2012 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Value Through Relationships Are you someone who gets off the bench and into the game by realizing the value and importance of people and networking, or do you stay on the bench and on the sidelines altogether? Strategic networking will help you create powerful relationships, achieve goals, and most importantly, give you the opportunity to help those in need. Get off the Bench takes you through stories, concepts, techniques, and numerous examples of how strategic networking is accomplished, what is to be avoided, and how value is created for everyone involved. As technology, globalization, and world events continually drive for and demand more connectivity, building and maintaining a powerful network is more important than it has ever been.
Book Synopsis Unleashing Your Superpower by : Jeff Tippett
Download or read book Unleashing Your Superpower written by Jeff Tippett and published by . This book was released on 2019-01-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you about the intricacies and nuances of persuasion not from a regurgitated point of view but through the perspective of personal experience-through the lens of a father, a victim, a human being who happens to be an astute observer of life.
Book Synopsis Unleashing the Power of Unconditional Respect by : Jack Colwell
Download or read book Unleashing the Power of Unconditional Respect written by Jack Colwell and published by Taylor & Francis. This book was released on 2010-06-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, police officers face challenges ranging from petty annoyances to the risk of death in the line of duty. Coupled with these difficulties is, in some cases, lack of community respect for the officers despite the dangers these men and women confront while protecting the public. Exploring issues of courage, integrity, leadership, and charact
Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach
Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unleashing the Word written by Max McLean and published by Zondervan. This book was released on 2009-11-03 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern society is awash in words. An auditory tidal wave cascades from our televisions, radios, media players, and the Internet. Today’s distracted worshippers often feel spiritually shortchanged when the Scriptures are spoken without passion and power. This lively and encouraging resource is the collaboration of a gifted Bible narrator and a mentor to church leaders. In it they show how churches can train their own teams of Scripture readers. These laypeople can—with enthusiasm, conviction, and passion—”unleash the Word of God,” and prepare hearts to receive the message. Spoken well, the Word of God opens and penetrates the listener’s heart. Simple, straightforward, and culturally relevant, this unique book provides the necessary tools to teach you how to read the Bible aloud, in a way that communicates its life-changing power!
Download or read book Buying Trances written by Joe Vitale and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer
Book Synopsis Unleash the Power of Social Media Marketing by : Joe Praveen Sequeira
Download or read book Unleash the Power of Social Media Marketing written by Joe Praveen Sequeira and published by Createspace Independent Publishing Platform. This book was released on 2012-03-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of social strategies that don't work? Have you spent hours on Facebook, Twitter or LinkedIn with nothing to show for it? STOP what you're doing right now. There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!
Book Synopsis Unleashing the Power of Diversity by : Bjørn Z. Ekelund
Download or read book Unleashing the Power of Diversity written by Bjørn Z. Ekelund and published by Routledge. This book was released on 2019-05-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable. The complex problems that many organisations and teams now face are global in scope, including cultural, social and environmental issues. Challenges such as climate change, mass migration and human rights do not respect national borders or sociodemographic groups. In order to solve these complex problems, we need the skills to be able to communicate effectively across the differences that may otherwise divide us. In this ground-breaking book, award-winning consultant and author, Bjørn Z. Ekelund, presents a clear step-by-step approach to communicate with people who have different mindsets, perspectives and cultural backgrounds. It is relevant and applicable across various contexts – within the workplace, inter-professional, across different industries and cultures, and between corporate, governmental and NGO groups. The programme developed in the book, called the Diversity Icebreaker, has been successfully applied across 70 countries and with 250,000 participants. It shows how to break down these barriers and provides a new way to conceptualise diversity across various boundaries, allowing for trust and unity to form and creating a pathway for improving communication.
Book Synopsis I Wish for Change by : Kyle Schwartz
Download or read book I Wish for Change written by Kyle Schwartz and published by Da Capo Lifelong Books. This book was released on 2019-07-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of I Wish My Teacher Knew, how grownups can empower children to stand up for what they believe in Third-grade teacher Kyle Schwartz often tells her students: "You are not here so you can make money in a decade. You are here so you can make a difference now." Young people are up for the task. In the face of school shootings, cyber bullying, and other challenges students face at school, there are students who are changing the world right now. In I Wish for Change, teacher and author Kyle Schwartz equips both teachers and parents to help children stand up for what they believe is right and make value-driven decisions. She shows how children's adaptability, vulnerability, and empathy make them excellent agents for change, as well as how to teach children about the mechanics and structures of power so they can effectively change them. Filled with inspiring stories from Kyle's students and educators around the nation, as well as practical, replicable strategies for the classroom, I Wish for Change is the guide for every teacher, educator, and parent to show kids that their voice matters.
Book Synopsis The Future of Competitive Strategy by : Mohan Subramaniam
Download or read book The Future of Competitive Strategy written by Mohan Subramaniam and published by MIT Press. This book was released on 2022-08-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
