Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Contemporary Criminological Issues

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Publisher : University of Ottawa Press
ISBN 13 : 0776628720
Total Pages : 396 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis Contemporary Criminological Issues by : Carolyn Côté-Lussier

Download or read book Contemporary Criminological Issues written by Carolyn Côté-Lussier and published by University of Ottawa Press. This book was released on 2020-05-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Criminological Issues tackles some of today’s most pressing social issues, from the criminalization of Indigenous peoples to interpersonal violence, border control, and armed conflicts. This book advances cutting-edge theories and methods, with the aim of moving beyond the scholarship that reproduces insecurity and exclusion. The breadth of approaches encompasses much of the current critical criminological scholarship, serving as a counterpoint to the growth of managerial and administrative criminologies and the rise of explicitly exclusionary and punitive state policies and practices with respect to ‘crime’ and ‘security.’ This edited collection featuring two books, one in English and one in French, includes important contributions to knowledge and public policy by eminent experts and emerging scholars. This book is published in English.

Scientists in the Third World

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Publisher : University Press of Kentucky
ISBN 13 : 9780813117317
Total Pages : 230 pages
Book Rating : 4.1/5 (173 download)

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Book Synopsis Scientists in the Third World by : Jacques Gaillard

Download or read book Scientists in the Third World written by Jacques Gaillard and published by University Press of Kentucky. This book was released on 1991-01-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Amongst Mathematicians

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Publisher : Springer Science & Business Media
ISBN 13 : 0387371419
Total Pages : 349 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Amongst Mathematicians by : Elena Nardi

Download or read book Amongst Mathematicians written by Elena Nardi and published by Springer Science & Business Media. This book was released on 2008 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique perspective on ways in which mathematicians: perceive their students' learning; teach; reflect on their teaching practice. Elena Nardi achieves this by employing two fictional, yet entirely data-grounded, characters to create a conversation on these important issues. The construction of these characters is based on large bodies of data including intense focused group interviews with mathematicians and extensive analyses of students' written work, collected and analyzed over a substantial period.

The Uncertain Quest

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Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Uncertain Quest by : Francisco R. Sagasti

Download or read book The Uncertain Quest written by Francisco R. Sagasti and published by . This book was released on 1994 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Science - "empirical knowledge" - and technology - "applied science" - have long played a key role in social development. In modern times they have come to be seen as absolutely essential factors in the achievement of economic growth and development. And though many dispute their ascendancy and legitimately point to their abuses, there is no escaping their presence and impact." "Taking as a main theme the central role of science and technology in economic progress, this first-of-a-kind sourcebook gathers together the perspectives and expertise of an international body of specialists in science and technology policy to examine the role of science and technology in development, and assess their social, economic, and political dimensions. The authors look at the key issues in relation to the exigencies of developing countries in the "new international context." They emphasize the complexity of the links between science, technology, and development and the important insights to be gained from the study of these links. The authors also point out that, despite science and technology's promise of social and economic progress, such progress is less than ever an inevitable result of their application - though there is no doubt about what can be achieved through science and technology, the quest is an uncertain one."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Jews in Early Christian Law

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Publisher : Brepols Publishers
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Jews in Early Christian Law by : John Victor Tolan

Download or read book Jews in Early Christian Law written by John Victor Tolan and published by Brepols Publishers. This book was released on 2014 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the place of Jews in medieval Christian societies? in the ninetheenth and early twentieth centuries, this question was largely confined to Jewish scholars, and the academic debates where inseparable from the upheavels of the lives of contemporary European Jews.

Governing Africa's Forests in a Globalized World

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Publisher : Routledge
ISBN 13 : 1136545514
Total Pages : 435 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Governing Africa's Forests in a Globalized World by : Laura Anne German

Download or read book Governing Africa's Forests in a Globalized World written by Laura Anne German and published by Routledge. This book was released on 2009-12-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many countries around the world are engaged in decentralization processes, and most African countries face serious problems with forest governance, from benefits sharing to illegality and sustainable forest management. This book summarizes experiences to date on the extent and nature of decentralization and its outcomes - most of which suggest an underperformance of governance reforms - and explores the viability of different governance instruments in the context of weak governance and expanding commercial pressures over forests. Findings are grouped into two thematic areas: decentralization, livelihoods and sustainable forest management; and international trade, finance and forest sector governance reforms. The authors examine diverse forces shaping the forest sector, including the theory and practice of decentralization, usurpation of authority, corruption and illegality, inequitable patterns of benefits capture and expansion of international trade in timber and carbon credits, and discuss related outcomes on livelihoods, forest condition and equity. The book builds on earlier volumes exploring different dimensions of decentralization and perspectives from other world regions, and distills dimensions of forest governance that are both unique to Africa and representative of broader global patterns. The authors ground their analysis in relevant theory while drawing out implications of their findings for policy and practice.

Working with the Anthropological Theory of the Didactic in Mathematics Education

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Publisher : Routledge
ISBN 13 : 0429582420
Total Pages : 254 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Working with the Anthropological Theory of the Didactic in Mathematics Education by : Marianna Bosch

Download or read book Working with the Anthropological Theory of the Didactic in Mathematics Education written by Marianna Bosch and published by Routledge. This book was released on 2019-10-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main research veins developed within the framework of the Anthropological Theory of the Didactic (ATD), a paradigm that originated in French didactics of mathematics. While a great number of publications on ATD are available in French and Spanish, Working with the Anthropological Theory of the Didactic in Mathematics Education is the first directed at English-speaking international audiences. Written and edited by leading researchers in ATD, the book covers all aspects of ATD theory and practice, including teaching applications. The chapters feature the most relevant and recent investigations presented at the 6th international conference on the ATD, offering a unique opportunity for an international audience interested in the study of mathematics teaching and learning to keep in touch with advances in educational research. The book is divided into four sections and the contributions explore key topics such as: The core concept of ‘praxeology’, including its development and functionalities The need for new teaching praxeologies in the paradigm of questioning the world The impact of ATD on the teaching profession and the education of teachers This is the second volume in the New Perspectives on Research in Mathematics Education. This comprehensive casebook is an indispensable resource for researchers, teachers and graduate students around the world.

Revisiting Moroccan Migrations

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Publisher : Routledge
ISBN 13 : 1317215303
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Revisiting Moroccan Migrations by : Mohammed Berriane

Download or read book Revisiting Moroccan Migrations written by Mohammed Berriane and published by Routledge. This book was released on 2018-02-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the 20th century, Morocco has become one of the world’s major emigration countries. But since 2000, growing immigration and settlement of migrants from sub-Saharan Africa, the Middle East, and Europe confronts Morocco with an entirely new set of social, cultural, political and legal issues. This book explores how continued emigration and increasing immigration is transforming contemporary Moroccan society, with a particular emphasis on the way the Moroccan state is dealing with shifting migratory realities. The authors of this collective volume embark on a dialogue between theory and empirical research, showcasing how contemporary migration theories help understanding recent trends in Moroccan migration, and, vice-versa, how the specific Moroccan case enriches migration theory. This perspective helps to overcome the still predominant Western-centric research view that artificially divide the world into ‘receiving’ and ‘sending’ countries and largely disregards the dynamics of and experiences with migration in countries in the Global South. This book was previously published as a special issue of The Journal of North African Studies.

Africa from the Sixteenth to the Eighteenth Century

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Publisher : Univ of California Press
ISBN 13 : 9780435948115
Total Pages : 1088 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis Africa from the Sixteenth to the Eighteenth Century by : Bethwell A. Ogot

Download or read book Africa from the Sixteenth to the Eighteenth Century written by Bethwell A. Ogot and published by Univ of California Press. This book was released on 1992 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of years of work by scholars from all over the world, The UNESCO General History of Africa reflects how the different peoples of Africa view their civilizations and shows the historical relationships between the various parts of the continent. Historical connections with other continents demonstrate Africa's contribution to the development of human civilization. Each volume is lavishly illustrated and contains a comprehensive bibliography. This fifth volume of the acclaimed series covers the history of the continent from the beginning of the sixteenth century to the close of the eighteenth century in which two themes emerge: first, the continuing internal evolution of the states and cultures of Africa during this period second, the increasing involvement of Africa in external trade--with major but unforeseen consequences for the whole world. In North Africa, we see the Ottomans conquer Egypt. South of the Sahara, some of the larger, older states collapse, and new power bases emerge. Traditional religions continue to coexist with both Christianity (suffering setbacks) and Islam (in the ascendancy). Along the coast, particularly of West Africa, Europeans establish a trading network which, with the development of New World plantation agriculture, becomes the focus of the international slave trade. The immediate consequences of this trade for Africa are explored, and it is argued that the long-term global consequences include the foundation of the present world-economy with all its built-in inequalities.

Why Marriage

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Publisher :
ISBN 13 : 9780465009589
Total Pages : 230 pages
Book Rating : 4.0/5 (95 download)

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Book Synopsis Why Marriage by : George Chauncey

Download or read book Why Marriage written by George Chauncey and published by . This book was released on 2005-12-13 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how the present is shaped by the past, the author of "Gay New York" explains why the campaign for same-sex marriage has become the most explosive issue in the long struggle for gay rights.

Higher education in Africa

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Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Higher education in Africa by :

Download or read book Higher education in Africa written by and published by . This book was released on 1987 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Astronomy

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Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A New Astronomy by : David Peck Todd

Download or read book A New Astronomy written by David Peck Todd and published by . This book was released on 1906 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Burden of Disease and Risk Factors

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Publisher : World Bank Publications
ISBN 13 : 0821362631
Total Pages : 511 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Global Burden of Disease and Risk Factors by : Alan D. Lopez

Download or read book Global Burden of Disease and Risk Factors written by Alan D. Lopez and published by World Bank Publications. This book was released on 2006-04-02 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic health planning, the cornerstone of initiatives designed to achieve health improvement goals around the world, requires an understanding of the comparative burden of diseases and injuries, their corresponding risk factors and the likely effects of invervention options. The Global Burden of Disease framework, originally published in 1990, has been widely adopted as the preferred method for health accounting and has become the standard to guide the setting of health research priorities. This publication sets out an updated assessment of the situation, with an analysis of trends observed since 1990 and a chapter on the sensitivity of GBD estimates to various sources of uncertainty in methods and data.

The Teaching and Learning of Mathematics at University Level

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Publisher : Springer Science & Business Media
ISBN 13 : 0792371917
Total Pages : 559 pages
Book Rating : 4.7/5 (923 download)

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Book Synopsis The Teaching and Learning of Mathematics at University Level by : Derek Holton

Download or read book The Teaching and Learning of Mathematics at University Level written by Derek Holton and published by Springer Science & Business Media. This book was released on 2001-09-30 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a text that contains the latest in thinking and the best in practice. It provides a state-of-the-art statement on tertiary teaching from a multi-perspective standpoint. No previous book has attempted to take such a wide view of the topic. The book will be of special interest to academic mathematicians, mathematics educators, and educational researchers. It arose from the ICMI Study into the teaching and learning of mathematics at university level (initiated at the conference in Singapore, 1998).

The Development Of Large Technical Systems

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Publisher : Routledge
ISBN 13 : 1000315878
Total Pages : 238 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Development Of Large Technical Systems by : Renate Mayntz

Download or read book The Development Of Large Technical Systems written by Renate Mayntz and published by Routledge. This book was released on 2019-07-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outcome of the conference on the development of large technical systems held in Berlin in 1986. It focuses on the comparative analysis of the development of large technical systems, particularly electrical power, railroad, air traffic, telephone, and other forms of telecommunication.

Encyclopedia of Mathematics Education

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Publisher : Springer
ISBN 13 : 9783030157883
Total Pages : 916 pages
Book Rating : 4.1/5 (578 download)

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Book Synopsis Encyclopedia of Mathematics Education by : Stephen Lerman

Download or read book Encyclopedia of Mathematics Education written by Stephen Lerman and published by Springer. This book was released on 2020-02-07 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Mathematics Education is a comprehensive reference text, covering every topic in the field with entries ranging from short descriptions to much longer pieces where the topic warrants more elaboration. The entries provide access to theories and to research in the area and refer to the leading publications for further reading. The Encyclopedia is aimed at graduate students, researchers, curriculum developers, policy makers, and others with interests in the field of mathematics education. It is planned to be 700 pages in length in its hard copy form but the text will subsequently be up-dated and developed on-line in a way that retains the integrity of the ideas, the responsibility for which will be in the hands of the Editor-in-Chief and the Editorial Board. This second edition will include additional entries on: new ideas in the politics of mathematics education, working with minority students, mathematics and art, other cross-disciplinary studies, studies in emotions and mathematics, new frameworks for analysis of mathematics classrooms, and using simulations in mathematics teacher education. Existing entries will be revised and new entries written. Members of the international mathematics education research community will be invited to propose new entries. Editorial Board: Bharath Sriraman Melony Graven Yoshinori Shimizu Ruhama Even Michele Artigue Eva Jablonka Wish to Become an Author? Springer's Encyclopedia of Mathematics Education's first edition was published in 2014. The Encyclopedia is a "living" project and will continue to accept articles online as part of an eventual second edition. Articles will be peer-reviewed in a timely manner and, if found acceptable, will be immediately published online. Suggested articles are, of course, welcome. Feel encouraged to think about additional topics that we overlooked the first time around, and to suggest colleagues (including yourself!) who will want to write them. Interested new authors should contact the editor in chief, Stephen Lerman, at [email protected], for more specific instructions.