Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Optimization

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Publisher :
ISBN 13 : 9782889152797
Total Pages : 718 pages
Book Rating : 4.1/5 (527 download)

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Book Synopsis Optimization by : Michel Bierlaire

Download or read book Optimization written by Michel Bierlaire and published by . This book was released on 2018 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Eat Sleep Bagpipes Repeat

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723229053
Total Pages : 104 pages
Book Rating : 4.2/5 (29 download)

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Book Synopsis Eat Sleep Bagpipes Repeat by : Mirako Press

Download or read book Eat Sleep Bagpipes Repeat written by Mirako Press and published by Createspace Independent Publishing Platform. This book was released on 2018-07-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adorable music notebook is perfect for staffs, kids and musicians. The high-quality manuscript book includes 110 pages of 12 staves. Let exercise your composing skills with this well-designed music sketchbook! Enjoy!

Proof Theory and Automated Deduction

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Publisher : Springer Science & Business Media
ISBN 13 : 9781402003684
Total Pages : 448 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Proof Theory and Automated Deduction by : Jean Goubault-Larrecq

Download or read book Proof Theory and Automated Deduction written by Jean Goubault-Larrecq and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in computer applications has led to a new attitude to applied logic in which researchers tailor a logic in the same way they define a computer language. In response to this attitude, this text for undergraduate and graduate students discusses major algorithmic methodologies, and tableaux and resolution methods. The authors focus on first-order logic, the use of proof theory, and the computer application of automated searches for proofs of mathematical propositions. Annotation copyrighted by Book News, Inc., Portland, OR

Global Warming and Climate Change

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Publisher : Referencepoint Press
ISBN 13 : 9781601520197
Total Pages : 118 pages
Book Rating : 4.5/5 (21 download)

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Book Synopsis Global Warming and Climate Change by : Emma Carlson Berne

Download or read book Global Warming and Climate Change written by Emma Carlson Berne and published by Referencepoint Press. This book was released on 2008 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, the cause and impact of global warming and climate change is being passionately debated. While many claim that a climate crisis is imminent if greenhouse gases are not curbed, others argue that the effects have been overblown. Through objective overviews, primary sources, and full-color illustrations, this title will examine What Is Global Warming and Climate Change? What Are the Consequences of Global Warming? What Are the Controversies Surrounding Global Warming? What Are the Solutions for Global Warming?

Logic for Computer Science

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Author :
Publisher : Courier Dover Publications
ISBN 13 : 0486780821
Total Pages : 532 pages
Book Rating : 4.4/5 (867 download)

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Book Synopsis Logic for Computer Science by : Jean H. Gallier

Download or read book Logic for Computer Science written by Jean H. Gallier and published by Courier Dover Publications. This book was released on 2015-06-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced text for undergraduate and graduate students introduces mathematical logic with an emphasis on proof theory and procedures for algorithmic construction of formal proofs. The self-contained treatment is also useful for computer scientists and mathematically inclined readers interested in the formalization of proofs and basics of automatic theorem proving. Topics include propositional logic and its resolution, first-order logic, Gentzen's cut elimination theorem and applications, and Gentzen's sharpened Hauptsatz and Herbrand's theorem. Additional subjects include resolution in first-order logic; SLD-resolution, logic programming, and the foundations of PROLOG; and many-sorted first-order logic. Numerous problems appear throughout the book, and two Appendixes provide practical background information.