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Author : Angelika Sabine Mayman
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (337 download)
Download or read book Understanding the Marketing/R & D Interface written by Angelika Sabine Mayman and published by . This book was released on 1995 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Roslender
Publisher : Routledge
ISBN 13 : 113574324X
Total Pages : 233 pages
Book Rating : 4.1/5 (357 download)
Download or read book The Marketing / Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.
Author : Victoria Lynn Crittenden
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 ( download)
Download or read book Understanding Functional Level Decision Making at the Marketing/manufacturing Interface written by Victoria Lynn Crittenden and published by . This book was released on 1989 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Steve New
Publisher : OUP Oxford
ISBN 13 : 9780199259328
Total Pages : 326 pages
Book Rating : 4.2/5 (593 download)
Download or read book Understanding Supply Chains : Concepts, Critiques, and Futures written by Steve New and published by OUP Oxford. This book was released on 2004-09-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald E. Hills
Publisher :
ISBN 13 : 9781884058134
Total Pages : 636 pages
Book Rating : 4.0/5 (581 download)
Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Hisrich
Publisher : Edward Elgar Publishing
ISBN 13 : 178811132X
Total Pages : pages
Book Rating : 4.7/5 (881 download)
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Author : Martin K. Starr
Publisher : Taylor & Francis
ISBN 13 : 1317419243
Total Pages : 712 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Routledge Companion to Production and Operations Management written by Martin K. Starr and published by Taylor & Francis. This book was released on 2017-03-27 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems—agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport—and how it contributes to the growth of each. Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors’ thoughts on the future of the discipline. Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.
Author : Paul Copley
Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
Author :
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.F/5 ( download)
Download or read book Understanding RISC Microprocessors written by and published by . This book was released on 1992 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Toyin Ajibade Adisa
Publisher : Springer Nature
ISBN 13 : 3030666484
Total Pages : 431 pages
Book Rating : 4.0/5 (36 download)
Download or read book Work-Life Interface written by Toyin Ajibade Adisa and published by Springer Nature. This book was released on 2021-04-09 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s globalised world economy, it is becoming increasingly pressing to shine a light on the interface of work and private life. In order to fully understand the issue we must take an inclusive view and not limit our understanding to Western perspectives. This contributed volume encompasses research and perspectives from the global south, including Sub-Saharan Africa, Asia and South America. In doing so, this collection fills a gap in existing literature to give a broader view of the topic. Divided by geographic territory into three sections, the book combines original research, case studies and interviews as well as comparative studies. Chapters cover a wide range of emerging issues including gender and work-life balance; the role of culture; men and household work and work and family balance, to name a few. Crucially, the book offers critical perspectives and understanding of work-life interface/balance/conflict as a collection of conceptual, theoretical, and empirical studies that draws on qualitative and mixed methodologies. Bringing a unique contribution to the field, this book is a useful resource for students, academics, managers and policy makers.
Author : Allan L. Pennington
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.F/5 ( download)
Download or read book Reference Guide to Marketing Literature written by Allan L. Pennington and published by . This book was released on 1970 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author : William J. Glynn
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995-11-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art services managment guide
Author :
Publisher : SAGE
ISBN 13 : 9780761963660
Total Pages : 260 pages
Book Rating : 4.9/5 (636 download)
Download or read book Qualitative Marketing Research written by and published by SAGE. This book was released on 2001-03-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Author : Sonny Nwankwo
Publisher : Routledge
ISBN 13 : 1136879072
Total Pages : 480 pages
Book Rating : 4.1/5 (368 download)
Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2010-12-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Author :
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.3/5 (97 download)
Download or read book Practical Guide for Technical and Skills Trainers: First-rate technical and skills training written by and published by . This book was released on 1988 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
