Understanding The Marketing Exceptionality Of Prestige Perfumes

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Understanding the Marketing Exceptionality of Prestige Perfumes

Author : Nithda Horoszko
Publisher : Routledge
ISBN 13 : 0429016352
Total Pages : 188 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Understanding the Marketing Exceptionality of Prestige Perfumes by : Nithda Horoszko

Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Understanding the Marketing Exceptionality of Prestige Perfumes

Author : Nithda Horoszko
Publisher : Routledge
ISBN 13 : 0429016344
Total Pages : 183 pages
Book Rating : 4.4/5 (29 download)

DOWNLOAD NOW!

Book Synopsis Understanding the Marketing Exceptionality of Prestige Perfumes by : Nithda Horoszko

Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

The Luxury Strategy

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Transition and Coherence in Intellectual Property Law

Author : Niklas Bruun
Publisher : Cambridge University Press
ISBN 13 : 1108484603
Total Pages : 531 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Transition and Coherence in Intellectual Property Law by : Niklas Bruun

Download or read book Transition and Coherence in Intellectual Property Law written by Niklas Bruun and published by Cambridge University Press. This book was released on 2021-01-07 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is for students and scholars of intellectual property law, practitioners seeking creative arguments from across the field, and policymakers searching for solutions to changing social and technological issues. The book explores the tensions between two fundamentally competing demands made of IP law.

Distribution Strategies in Luxury Markets

Author : Fabrizio Mosca
Publisher :
ISBN 13 : 9780077172220
Total Pages : pages
Book Rating : 4.1/5 (722 download)

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Book Synopsis Distribution Strategies in Luxury Markets by : Fabrizio Mosca

Download or read book Distribution Strategies in Luxury Markets written by Fabrizio Mosca and published by . This book was released on 2014-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Golden-Silk Smoke

Author : Carol Benedict
Publisher : Univ of California Press
ISBN 13 : 0520262778
Total Pages : 351 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Golden-Silk Smoke by : Carol Benedict

Download or read book Golden-Silk Smoke written by Carol Benedict and published by Univ of California Press. This book was released on 2011-04-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tobacco has been pervasive in China almost since its introduction from the Americas in the mid-sixteenth century. One-third of the world's smokers--over 350 million--now live in China, and they account for 25 percent of worldwide smoking-related deaths. This book examines the deep roots of China's contemporary "cigarette culture" and smoking epidemic and provides one of the first comprehensive histories of Chinese consumption in global and comparative perspective"--Publisher's description.

Borderland Infrastructures

Author : Alessandro Rippa
Publisher : Amsterdam University Press
ISBN 13 : 9048543568
Total Pages : 284 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Borderland Infrastructures by : Alessandro Rippa

Download or read book Borderland Infrastructures written by Alessandro Rippa and published by Amsterdam University Press. This book was released on 2020-08-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the Chinese borderlands, investments in large-scale transnational infrastructure such as roads and special economic zones have increased exponentially over the past two decades. Based on long-term ethnographic research, Borderland infrastructures. Trade, Development, and Control in Western China addresses a major contradiction at the heart of this fast-paced development: small-scale traders have lost their historic strategic advantages under the growth of massive Chinese state investment and are now struggling to keep their businesses afloat. Concurrently, local ethnic minorities have become the target of radical resettlement projects, securitization, and tourism initiatives, and have in many cases grown increasingly dependent on state subsidies. At the juncture of anthropological explorations of the state, border studies, and research on transnational trade and infrastructure development, Borderland infrastructures provides new analytical tools to understand how state power is experienced, mediated, and enacted in Xinjiang and Yunnan. In the process, Rippa offers a rich and nuanced ethnography of life across China's peripheries.

Strategic Brand Management

Author : Jean-Noel Kapferer
Publisher :
ISBN 13 : 9780788193545
Total Pages : 341 pages
Book Rating : 4.1/5 (935 download)

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Book Synopsis Strategic Brand Management by : Jean-Noel Kapferer

Download or read book Strategic Brand Management written by Jean-Noel Kapferer and published by . This book was released on 2000-07-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.

Archaeologies of the Future

Author : Fredric Jameson
Publisher : Verso Books
ISBN 13 : 1789602998
Total Pages : 688 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Archaeologies of the Future by : Fredric Jameson

Download or read book Archaeologies of the Future written by Fredric Jameson and published by Verso Books. This book was released on 2020-05-05 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of globalization characterized by the dizzying technologies of the First World, and the social disintegration of the Third, is the concept of utopia still meaningful? Archaeologies of the Future, Jameson's most substantial work since Postmodernism, Or, the Cultural Logic of Late Capitalism, investigates the development of this form since Thomas More, and interrogates the functions of utopian thinking in a post-Communist age. The relationship between utopia and science fiction is explored through the representations of otherness . alien life and alien worlds . and a study of the works of Philip K. Dick, Ursula LeGuin, William Gibson, Brian Aldiss, Kim Stanley Robinson and more. Jameson's essential essays, including "The Desire Called Utopia," conclude with an examination of the opposing positions on utopia and an assessment of its political value today.

Free from Civilization

Author : Enrico Manicardi
Publisher :
ISBN 13 : 9781620490174
Total Pages : 337 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Free from Civilization by : Enrico Manicardi

Download or read book Free from Civilization written by Enrico Manicardi and published by . This book was released on 2013-07-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In clear, impassioned prose, Enrico Manicardi analyzes the evils of our age from their genesis. This or that economic, technological or cultural model is not to blame for our current crisis; the blame lies with economics, technology and culture as such. It is the ideology of fear that makes us afraid. It is the mentality of domination that jeopardizes all of our relationships. In short, the problem is civilization. Through its oppressive classes, values and processes that pervade everyone's life, civilization domesticates us, weakens our perceptiveness and distances us from the living world. We must radically change our way of thinking, feeling and behaving before it's too late-we must dam the flood of devitalization that is washing over us, and return to our wilder natures, both inside and outside ourselves. Manicardi's appeal is crystal clear: if we are to survive we must begin to search inside ourselves, not to celebrate the distant past as if it were a cult, but to return to ourselves, to grip life with our own two hands, and build upon that earlier ecocentric conscience which once held the place of the egocentric conscience now leading us astray. Enrico Manicardi was born in 1966 and is a member of La Scintilla, the Society for Libertarian Culture of Modena. A lawyer and founder of the antiauthoritarian media project "Infection," he has also played guitar and written music for an eponymous band since the 1980s. His lifelong wish has been to live in a free, radically off-kilter, ecologically sound world, one characterized by warm, spontaneous, non-hierarchical relationships rather than those consecrated by the cult of technology. Troubled by the way people have succumbed to a civilization that estranges, domesticates and regulates everything and everyone, he continues to protest against the modern world's project to enslave us. This book augurs the rise of an increasingly harmonious chorus loud enough to put an end to that project.

Postcolonialism Cross-Examined

Author : Monika Albrecht
Publisher : Routledge
ISBN 13 : 1000007820
Total Pages : 234 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Postcolonialism Cross-Examined by : Monika Albrecht

Download or read book Postcolonialism Cross-Examined written by Monika Albrecht and published by Routledge. This book was released on 2019-06-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a strikingly interdisciplinary and global approach, Postcolonialism Cross-Examined reflects on the current status of postcolonial studies and attempts to break through traditional boundaries, creating a truly comparative and genuinely global phenomenon. Drawing together the field of mainstream postcolonial studies with post-Soviet postcolonial studies and studies of the late Ottoman Empire, the contributors in this volume question many of the concepts and assumptions we have become accustomed to in postcolonial studies, creating a fresh new version of the field. The volume calls the merits of the field into question, investigating how postcolonial studies may have perpetuated and normalized colonialism as an issue exclusive to Western colonial and imperial powers. The volume is the first to open a dialogue between three different areas of postcolonial scholarship that previously developed independently from one another: • the wide field of postcolonial studies working on European colonialism, • the growing field of post-Soviet postcolonial/post-imperial studies, • the still fledgling field of post-Ottoman postcolonial/post-imperial studies, supported by sideways glances at the multidirectional conditions of interaction in East Africa and the East and West Indies. Postcolonialism Cross-Examined looks at topics such as humanism, nationalism, multiculturalism, nostalgia, and the Anthropocene in order to piece together a new, broader vision for postcolonial studies in the twenty-first century. By including territories other than those covered by the postcolonial mainstream, the book strives to reframe the “postcolonial” as a genuinely global phenomenon and develop multidirectional postcolonial perspectives.

Gulf Cooperation Council Culture and Identities in the New Millennium

Author : Magdalena Karolak
Publisher : Springer Nature
ISBN 13 : 9811515298
Total Pages : 256 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Gulf Cooperation Council Culture and Identities in the New Millennium by : Magdalena Karolak

Download or read book Gulf Cooperation Council Culture and Identities in the New Millennium written by Magdalena Karolak and published by Springer Nature. This book was released on 2020-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyzes recent changes to the identities and cultures of the GCC countries. These important transformations have gone largely unnoticed due to the fast-paced changes in the region that affect all aspects of society. The volume unpacks these transformations by looking from a holistic perspective at the intersections of language, arts, education, political culture, city, regional alliances and transnational identities. It offers selected case studies based on original research carried out in the region. Chapter 7, ‘Identity Lost & Found: Architecture and Identity Formation in Kuwait and the Gulf’, of this book is available open access under a CC BY 4.0 license at link.springer.com

Patriots Against Fashion

Author : A. Maxwell
Publisher : Springer
ISBN 13 : 1137277149
Total Pages : 311 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Patriots Against Fashion by : A. Maxwell

Download or read book Patriots Against Fashion written by A. Maxwell and published by Springer. This book was released on 2014-08-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the era of the French revolution, patriots across Europe tried to introduce a national uniform. This book, the first comparative study of national uniform schemes, discusses case studies from Austria, Bulgaria, England, France, Germany, Hungary, Italy, the Netherlands, Spain, Sweden, Turkey the United States, and Wales.

Ugly Feelings

Author : Sianne Ngai
Publisher : Harvard University Press
ISBN 13 : 0674041526
Total Pages : 433 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Ugly Feelings by : Sianne Ngai

Download or read book Ugly Feelings written by Sianne Ngai and published by Harvard University Press. This book was released on 2009-07-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Envy, irritation, paranoia—in contrast to powerful and dynamic negative emotions like anger, these non-cathartic states of feeling are associated with situations in which action is blocked or suspended. In her examination of the cultural forms to which these affects give rise, Sianne Ngai suggests that these minor and more politically ambiguous feelings become all the more suited for diagnosing the character of late modernity. Along with her inquiry into the aesthetics of unprestigious negative affects such as irritation, envy, and disgust, Ngai examines a racialized affect called “animatedness,” and a paradoxical synthesis of shock and boredom called “stuplimity.” She explores the politically equivocal work of these affective concepts in the cultural contexts where they seem most at stake, from academic feminist debates to the Harlem Renaissance, from late-twentieth-century American poetry to Hollywood film and network television. Through readings of Herman Melville, Nella Larsen, Sigmund Freud, Alfred Hitchcock, Gertrude Stein, Ralph Ellison, John Yau, and Bruce Andrews, among others, Ngai shows how art turns to ugly feelings as a site for interrogating its own suspended agency in the affirmative culture of a market society, where art is tolerated as essentially unthreatening. Ngai mobilizes the aesthetics of ugly feelings to investigate not only ideological and representational dilemmas in literature—with a particular focus on those inflected by gender and race—but also blind spots in contemporary literary and cultural criticism. Her work maps a major intersection of literary studies, media and cultural studies, feminist studies, and aesthetic theory.

Entrepreneurship

Author : Harold P. Welsch
Publisher : Psychology Press
ISBN 13 : 9780415323949
Total Pages : 332 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Entrepreneurship by : Harold P. Welsch

Download or read book Entrepreneurship written by Harold P. Welsch and published by Psychology Press. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers insight and perspective on entrepreneurship from the foremost academic leaders in the field.

Globalization and the Decolonial Option

Author : Walter D. Mignolo
Publisher : Routledge
ISBN 13 : 1317966716
Total Pages : 423 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Globalization and the Decolonial Option by : Walter D. Mignolo

Download or read book Globalization and the Decolonial Option written by Walter D. Mignolo and published by Routledge. This book was released on 2013-10-18 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book in English profiling the work of a research collective that evolved around the notion of "coloniality", understood as the hidden agenda and the darker side of modernity and whose members are based in South America and the United States. The project called for an understanding of modernity not from modernity itself but from its darker side, coloniality, and proposes the de-colonization of knowledge as an epistemological restitution with political and ethical implications. Epistemic decolonization, or de-coloniality, becomes the horizon to imagine and act toward global futures in which the notion of a political enemy is replaced by intercultural communication and towards an-other rationality that puts life first and that places institutions at its service, rather than the other way around. The volume is profoundly inter- and trans-disciplinary, with authors writing from many intellectual, transdisciplinary, and institutional spaces. This book was published as a special issue of Cultural Studies.

Postfeminist Whiteness

Author : Kendra Marston
Publisher :
ISBN 13 : 9781474430302
Total Pages : 0 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Postfeminist Whiteness by : Kendra Marston

Download or read book Postfeminist Whiteness written by Kendra Marston and published by . This book was released on 2020-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kendra Marston interrogates representations of melancholic white femininity in contemporary Hollywood cinema, arguing that the 'melancholic white woman' serves as a vehicle through which to explore the excesses of late capitalism and a crisis of faith in the American dream.