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Understanding The Global Market
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Book Synopsis Understanding the Global Market by : Bruce D. Keillor
Download or read book Understanding the Global Market written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2013-02-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Book Synopsis States Versus Markets by : Herman Mark Schwartz
Download or read book States Versus Markets written by Herman Mark Schwartz and published by Bloomsbury Publishing. This book was released on 2018-11-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this highly regarded and critically acclaimed textbook offers an authoritative introduction to international political economy. It is unique in offering an accessible, broad introduction to the development of the global economy from its inception to today's complex relationship between states and markets in the midst of economic crises. Herman Mark Schwartz deftly shows that globalization is not a novel phenomenon but a recurrent process whereby markets have, since the 16th century, periodically redistributed economic activity. It links the production of goods and services in one region to the markets for those goods, and shows how this can lead to conflicts among states that try to create, enhance or subdue the markets. Taking into account the continued rise of China, and the recent shift towards populism in the West, this book has been extensively rewritten and updated throughout. This is a thought-provoking text which will encourage upper level undergraduate and postgraduate students to think analytically about the inevitability of a global market influencing a state's policies and geo-economic position and to locate their own thinking within the IPE tradition. New to this Edition: - Thoroughly updated to cover all major developments in global political economy since the financial crisis - Timelines in most chapters show key events in the evolution of the global economy - Offers a particularly clear account, now with chapter summaries, updated examples and a glossary of key terms
Book Synopsis Understanding Global Trade by : Elhanan Helpman
Download or read book Understanding Global Trade written by Elhanan Helpman and published by Harvard University Press. This book was released on 2011-04-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows. It reviews the evolution of knowledge in this field from Adam Smith to today as a process of theoretical modeling, accumulation of new empirical data, and then revision of analytical frameworks in response to evidence and changing circumstances. It explains the sources of comparative advantage and how they lead countries to specialize in making products which they then sell to other countries. While foreign trade contributes to the overall welfare of a nation, it also creates winners and losers, and Helpman describes mechanisms through which trade affects a country's income distribution. The book provides a clear and original account of the revolutions in trade theory of the 1980s and the most recent decade. It shows how scholars shifted the analysis of trade flows from the sectoral level to the business-firm level, to elucidate the growing roles of multinational corporations, offshoring, and outsourcing in the international division of labor. Helpman’s explanation of the latest research findings is essential for an understanding of world affairs.
Book Synopsis Global Marketing and Advertising by : Marieke de Mooij
Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2018-10-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Book Synopsis Understanding the Culture of Markets by : Virgil Storr
Download or read book Understanding the Culture of Markets written by Virgil Storr and published by Routledge. This book was released on 2013-05-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does culture impact economic life? Is culture like a ball and chain that actors must lug around as they pursue their material interests? Or, is culture like a tool-kit from which entrepreneurs can draw resources to aid them in their efforts? Or, is being immersed in a culture like wearing a pair of blinders? Or, is culture like wearing a pair of glasses with tinted lenses? Understanding the Culture of Markets explores how culture shapes economic activity and describes how social scientists (especially economists) should incorporate considerations of culture into their analysis. Although most social scientists recognize that culture shapes economic behavior and outcomes, the majority of economists are not very interested in culture. Understanding the Culture of Markets begins with a discussion of the reasons why economists are reluctant to incorporate culture into economic analysis. It then goes on to describe how culture shapes economic life, and critiques those few efforts by economists to discuss the relationship between culture and markets. Finally, building on the work of Max Weber, it outlines and defends an approach to understanding the culture of markets. In order to understand real world markets, economists must pay attention to how culture shapes economic activity. If culture does indeed color economic life, economists cannot really avoid culture. Instead, the choice that they face is not whether or not to incorporate culture into their analysis but whether to employ culture implicitly or explicitly. Ignoring culture may be possible but avoiding culture is impossible. Understanding the Culture of Markets will appeal to economists interested in how culture impacts economic life, in addition to economic anthropologists and economic sociologists. It should be useful in graduate and undergraduate courses in all of those fields.
Book Synopsis Understanding the Global TV Format by : Albert Moran
Download or read book Understanding the Global TV Format written by Albert Moran and published by Intellect Books. This book was released on 2006-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatization of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence, the remaking of different national versions of Big Brother and Pop Idol are only part of what is going on. In fact, from Chinese versions of Coronation Street and Sex and the City, Indian and Indonesian remakes of Who Wants To Be A Millionaire?, program clones of Ground Force and other make-over and renovation shows across Europe and the UK, the present is the era of the global TV format. But what exactly is a format? After all, programs have been copied and imitated since the beginnings of broadcasting. In this, the first book in the English language to systematically deal with the subject, Albert Moran and Justin Malbon provide a valuable guide to the institutional, cultural and legal dimensions of the format. Now widely referred to although equally often misunderstood, the TV format is a commodity of production, finance, distribution, broadcasting and marketing knowledges, that is facilitating the international reconfiguration of program making. Understanding the Global TV Format thus addresses the different stages and issues of the business. It tracks the steps whereby formats are devised, developed and distributed. Major companies are profiled as are the international markets and festivals at which trade occurs. However, there is also a great deal of piracy taking place so that the book is concerned with the control and regulation of format remaking. Legal protection is often both the first and last recourse of parties and the authors examine the relevance of laws relating to such matters as copyright and contract.
Book Synopsis Understanding Business in the Global Economy by : Jonathan Swift
Download or read book Understanding Business in the Global Economy written by Jonathan Swift and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Book Synopsis 101 Things Everyone Needs to Know about the Global Economy by : Michael Taillard
Download or read book 101 Things Everyone Needs to Know about the Global Economy written by Michael Taillard and published by Simon and Schuster. This book was released on 2012-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of global economics in easy-to-understand terms! The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into ten straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future. With 101 Things Everyone Needs to Know about the Global Economy, you get the information you need to not only protect your finances, but also reap the benefits of other nations' wealth and resources.
Book Synopsis Understanding Markets and Strategy by : Malcolm Morley
Download or read book Understanding Markets and Strategy written by Malcolm Morley and published by Kogan Page Publishers. This book was released on 2014-08-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.
Book Synopsis Understanding International Art Markets and Management by : Iain Robertson
Download or read book Understanding International Art Markets and Management written by Iain Robertson and published by Psychology Press. This book was released on 2005 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Understanding International Art Markets and Management focuses on the visual art market--sculpture, paintings, drawings, prints--and examines the major transitions that have affected this market." -- t.p. verso.
Book Synopsis International Energy Markets by : Carol Ann Dahl
Download or read book International Energy Markets written by Carol Ann Dahl and published by PennWell Books. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to provide the economic skills to make better management or policy decisions relating to energy. It requires a knowledge of calculus and contains a toolbox of models along with institutional, technological and historical information for oil, coal, electricity, and renewable energy resources.
Book Synopsis Understanding the Global Spa Industry by : Gerry Bodeker
Download or read book Understanding the Global Spa Industry written by Gerry Bodeker and published by Routledge. This book was released on 2010-08-20 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
Book Synopsis Understanding the World Economy by : Tony Cleaver
Download or read book Understanding the World Economy written by Tony Cleaver and published by Psychology Press. This book was released on 2002 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been updated to take account of current developments in this area of economics. Building on the first edition, the overall structure is retained whilst new topic boxes and up-to-date examples add to its accessibility.
Book Synopsis Creating Market Insight by : Brian D. Smith
Download or read book Creating Market Insight written by Brian D. Smith and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.
Book Synopsis Understanding Art Markets by : Iain Robertson
Download or read book Understanding Art Markets written by Iain Robertson and published by Routledge. This book was released on 2015-10-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global art market has recently been valued at close to $50bn - a rise of over 60% since the global financial crisis. These figures are driven by demand from China and other emerging markets, as well as the growing phenomenon of the artist bypassing dealers as a market force in his/her own right. This new textbook integrates, updates and enhances the popular aspects of two well-regarded texts - Understanding International Arts Markets and The Art Business. Topics covered include: Emerging markets in China, East Asian, South East Asian, Brazilian, Russian, Islamic and Indian art, Art valuation and investment, Museums and the cultural sector. This revitalized new textbook will continue to be essential reading for students on courses such as arts management, arts marketing, arts business, cultural economics, the sociology of arts, and cultural policy.
Book Synopsis Understanding Systemic Risk in Global Financial Markets by : Aron Gottesman
Download or read book Understanding Systemic Risk in Global Financial Markets written by Aron Gottesman and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and detailed overview of the risks posed by financial institutions Understanding Systemic Risk in Global Financial Markets offers an accessible yet detailed overview of the risks to financial stability posed by financial institutions designated as systemically important. The types of firms covered are primarily systemically important banks, non-banks, and financial market utilities such as central counterparties. Written by Aron Gottesman and Michael Leibrock, experts on the topic of systemic risk, this vital resource puts the spotlight on coherency, practitioner relevance, conceptual explanations, and practical exposition. Step by step, the authors explore the specific regulations enacted before and after the credit crisis of 2007-2009 to promote financial stability. The text also examines the criteria used by financial regulators to designate firms as systemically important. The quantitative and qualitative methods to measure the ongoing risks posed by systemically important financial institutions are surveyed. A review of the regulations that identify systemically important financial institutions The tools to use to detect early warning indications of default A review of historical systemic events their common causes Techniques to measure interconnectedness Approaches for ranking the order the institutions which pose the greatest degree of default risk to the industry Understanding Systemic Risk in Global Financial Markets offers a must-have guide to the fundamentals of systemic risk and the key critical policies that work to reduce systemic risk and promoting financial stability.
Book Synopsis States Versus Markets by : Herman M. Schwartz
Download or read book States Versus Markets written by Herman M. Schwartz and published by Palgrave Macmillan. This book was released on 2000-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated edition shows that globalization is not a since the 16th century, periodically redistributed economic activity. It provides an historically and geographically informed overview and analysis of the ways in which states attempt to assert their own interests and the interests of domestic social groups in the face of market pressures.
