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Understanding Graphic Arts
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Book Synopsis Design Literacy (continued) by : Steven Heller
Download or read book Design Literacy (continued) written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.
Book Synopsis Introduction to Graphic Design Methodologies and Processes by : John Bowers
Download or read book Introduction to Graphic Design Methodologies and Processes written by John Bowers and published by John Wiley & Sons. This book was released on 2012-01-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
Book Synopsis Drawing for Graphic Design by : Timothy Samara
Download or read book Drawing for Graphic Design written by Timothy Samara and published by Rockport Publishers. This book was released on 2012-07-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.
Book Synopsis Understanding Graphic Arts by : Kenneth F. Hird
Download or read book Understanding Graphic Arts written by Kenneth F. Hird and published by . This book was released on 1982 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Language of Graphic Design by : Richard Poulin
Download or read book The Language of Graphic Design written by Richard Poulin and published by . This book was released on 2012-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Download or read book Design Literacy written by Steven Heller and published by Simon and Schuster. This book was released on 2014-05-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present—from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories—persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Design Elements, Color Fundamentals by : Aaris Sherin
Download or read book Design Elements, Color Fundamentals written by Aaris Sherin and published by Rockport Publishers. This book was released on 2012-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Book Synopsis The Complete Graphic Designer by : Ryan Hembree
Download or read book The Complete Graphic Designer written by Ryan Hembree and published by Rockport Publishers. This book was released on 2006-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.
Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
Book Synopsis How to Understand and Use Design and Layout by : David Dabner
Download or read book How to Understand and Use Design and Layout written by David Dabner and published by Batsford. This book was released on 2003-04-24 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The function of design is to communicate – whether it's about a product, concept or company. Every designer faces the problem of how to choose the right combination of elements to communicate tjhe message in the most stylish, original and effective manner. With 'Design and Layout: Understanding and Using Graphics', find out exactly how design works and how you can produce professional finished pieces. This stimulating book approaches the subject in two comprehensive sections. Section one looks at basic design principles. Section two translates these into practice. Including many professional examples and hundreds of illustrations, this is an accessible and enjoyable aid for professionals and beginners alike.
Book Synopsis Visual Language for Designers by : Connie Malamed
Download or read book Visual Language for Designers written by Connie Malamed and published by Rockport Pub. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Book Synopsis Light for Visual Artists Second Edition by : Richard Yot
Download or read book Light for Visual Artists Second Edition written by Richard Yot and published by Laurence King Publishing. This book was released on 2023-02-02 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.
Book Synopsis Design Elements, Typography Fundamentals by : Kristin Cullen
Download or read book Design Elements, Typography Fundamentals written by Kristin Cullen and published by . This book was released on 2012-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Book Synopsis Gateways to Art by : Debra J. DeWitte
Download or read book Gateways to Art written by Debra J. DeWitte and published by . This book was released on 2018-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible organization, inclusive illustration program, expanded media resources.
Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Book Synopsis Understanding the Language of Printers and Graphic Arts Professionals by : Chris Sposi
Download or read book Understanding the Language of Printers and Graphic Arts Professionals written by Chris Sposi and published by . This book was released on 2005-01-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A glossary containing nearly 1700 of the industry's most commonly used terms. Each entry includes the trade within the graphic arts from which the term originates, it's definition, other acceptable terms of the same or similar meaning and cross-references of related terms.
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
