Understanding Food Waste Behavior And Ways To Influence Positive Change And Waste Reduction

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Understanding Food Waste Behavior and Ways to Influence Positive Change and Waste Reduction

Author : David Hubinger
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Understanding Food Waste Behavior and Ways to Influence Positive Change and Waste Reduction by : David Hubinger

Download or read book Understanding Food Waste Behavior and Ways to Influence Positive Change and Waste Reduction written by David Hubinger and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental problems such as pollution, climate change, and food waste can be influenced by social attitudes and human behavior. Solutions to address environmental problems involve a series of actions by society and individuals, which can prove difficult to implement because changes induced by pro-environmental behavior often cannot be seen immediately by individuals or may not generate appreciable, direct benefits. The purposes of the quantitative correlational study are threefold: first, examine environmental attitudes, subjective norms, perceived behavioral control, and overall behavioral intent to reduce household consumer food waste among a sample of consumers; second, to examine the extent to which select demographic measures can explain variation in the three subdimensions of the behavioral intent to reduce household consumer food waste (i.e. environmental attitude, subjective norms, and perceived behavioral control); and finally, to examine the extent to which these select demographics can explain variation in the overall behavioral intent to reduce household consumer food waste construct. Ajzen's theory of planned behavior (TPB) provided the theoretical framework. Data were collected from a stratified sample of 200 individuals with at least three household members responsible for food purchases. Household size, educational attainment, and race/ethnicity were significant predictors of behavioral intent to reduce food waste. For behavioral intent (TPB total score) to reduce food waste, household size was negatively correlated, and only Whites were positively correlated; taken together household size (9.7%) and race-White (2.9%) accounted for 12.1% of the variation in TPB total score. Household size (5.5%) and high school education (2.5%) together accounted for 8.9% of the variation in behavioral intent to reduce food waste. Finally, annual household income over $162,000 (12.7%), age (12.2%), Asian-race (3.3%), and gender-female (0.9%) for a total explained variation in food waste percentage of 29.3%. Taken together with household income, findings suggested younger, wealthier households with children were most likely to waste food. For this final model, the explained variation in food waste percentage accounted for by demographic variables was substantially higher than all other dependent variables by more than a factor of two. Recommendations to reduce consumer food waste interventions focused on school-based interventions, socio-demographic-based public service messaging.

A National Strategy to Reduce Food Waste at the Consumer Level

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 030968076X
Total Pages : 323 pages
Book Rating : 4.3/5 (96 download)

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Book Synopsis A National Strategy to Reduce Food Waste at the Consumer Level by : National Academies of Sciences, Engineering, and Medicine

Download or read book A National Strategy to Reduce Food Waste at the Consumer Level written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-10-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 30 percent of the edible food produced in the United States is wasted and a significant portion of this waste occurs at the consumer level. Despite food's essential role as a source of nutrients and energy and its emotional and cultural importance, U.S. consumers waste an estimated average of 1 pound of food per person per day at home and in places where they buy and consume food away from home. Many factors contribute to this wasteâ€"consumers behaviors are shaped not only by individual and interpersonal factors but also by influences within the food system, such as policies, food marketing and the media. Some food waste is unavoidable, and there is substantial variation in how food waste and its impacts are defined and measured. But there is no doubt that the consequences of food waste are severe: the wasting of food is costly to consumers, depletes natural resources, and degrades the environment. In addition, at a time when the COVID-19 pandemic has severely strained the U.S. economy and sharply increased food insecurity, it is predicted that food waste will worsen in the short term because of both supply chain disruptions and the closures of food businesses that affect the way people eat and the types of food they can afford. A National Strategy to Reduce Food Waste at the Consumer Level identifies strategies for changing consumer behavior, considering interactions and feedbacks within the food system. It explores the reasons food is wasted in the United States, including the characteristics of the complex systems through which food is produced, marketed, and sold, as well as the many other interconnected influences on consumers' conscious and unconscious choices about purchasing, preparing, consuming, storing, and discarding food. This report presents a strategy for addressing the challenge of reducing food waste at the consumer level from a holistic, systems perspective.

A National Strategy to Reduce Food Waste at the Consumer Level

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309680735
Total Pages : 323 pages
Book Rating : 4.3/5 (96 download)

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Book Synopsis A National Strategy to Reduce Food Waste at the Consumer Level by : National Academies of Sciences, Engineering, and Medicine

Download or read book A National Strategy to Reduce Food Waste at the Consumer Level written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-11-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 30 percent of the edible food produced in the United States is wasted and a significant portion of this waste occurs at the consumer level. Despite food's essential role as a source of nutrients and energy and its emotional and cultural importance, U.S. consumers waste an estimated average of 1 pound of food per person per day at home and in places where they buy and consume food away from home. Many factors contribute to this wasteâ€"consumers behaviors are shaped not only by individual and interpersonal factors but also by influences within the food system, such as policies, food marketing and the media. Some food waste is unavoidable, and there is substantial variation in how food waste and its impacts are defined and measured. But there is no doubt that the consequences of food waste are severe: the wasting of food is costly to consumers, depletes natural resources, and degrades the environment. In addition, at a time when the COVID-19 pandemic has severely strained the U.S. economy and sharply increased food insecurity, it is predicted that food waste will worsen in the short term because of both supply chain disruptions and the closures of food businesses that affect the way people eat and the types of food they can afford. A National Strategy to Reduce Food Waste at the Consumer Level identifies strategies for changing consumer behavior, considering interactions and feedbacks within the food system. It explores the reasons food is wasted in the United States, including the characteristics of the complex systems through which food is produced, marketed, and sold, as well as the many other interconnected influences on consumers' conscious and unconscious choices about purchasing, preparing, consuming, storing, and discarding food. This report presents a strategy for addressing the challenge of reducing food waste at the consumer level from a holistic, systems perspective.

Food Waste Management

Author : Elina Närvänen
Publisher : Springer Nature
ISBN 13 : 3030205614
Total Pages : 467 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Food Waste Management by : Elina Närvänen

Download or read book Food Waste Management written by Elina Närvänen and published by Springer Nature. This book was released on 2019-09-03 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overview of the multifaceted problem, it considers environmental, economic, social and ethical factors. Perspectives included in the book address households, consumers, and organizations, and their role in reducing food waste. Rather than focusing upon the reasons for food waste itself, the chapters develop research-based solutions for the problem, providing a much-needed solution-orientated approach that takes multiple perspectives into account. Chapters 1, 2, 12 and 16 of this book are available open access under a CC BY 4.0 license at link.springer.com

Focus Groups

Author : Richard A. Krueger
Publisher : SAGE
ISBN 13 : 9780761920717
Total Pages : 238 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Focus Groups by : Richard A. Krueger

Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Handbook of Social Movements Across Disciplines

Author : Conny Roggeband
Publisher : Springer
ISBN 13 : 3319576488
Total Pages : 269 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Handbook of Social Movements Across Disciplines by : Conny Roggeband

Download or read book Handbook of Social Movements Across Disciplines written by Conny Roggeband and published by Springer. This book was released on 2017-07-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the interdisciplinary roots of social movement studies. Each discipline raises its own questions and approaches the subject from a different angle or perspective. The chapters of this handbook are written by internationally renowned scholars representing the various disciplines involved. They each review the approach their sector has developed and discuss their disciplines’ contributions and insights to the knowledge of social movements. Furthermore, each chapter addresses the "unanswered questions" and discusses the overlaps with other fields as well as reviewing the interdisciplinary advances so far.

Understanding Food Waste Behaviours Along the Food Supply Chain-a Mutilevel Approach

Author : Raquel Diaz Ruiz
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis Understanding Food Waste Behaviours Along the Food Supply Chain-a Mutilevel Approach by : Raquel Diaz Ruiz

Download or read book Understanding Food Waste Behaviours Along the Food Supply Chain-a Mutilevel Approach written by Raquel Diaz Ruiz and published by . This book was released on 2019 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visibility of the food waste volume along the food supply chain during the recent years has situated this topic in the policy and research agenda. Food waste entails environmental, ethical and economic impacts. There is a vast agreement on the urgency of reducing the current food waste generation. However, there is still several gaps of knowledge to better achieve it. The complexity of the food waste phenomenon requires in-depth analyses, including multiple dimensions and adopting a multi-actor approach, to better understand its causes and to adopt the most adequate of solutions. There is a lack of whole-supply approaches and multidimensional consumers' understanding. To fill these gaps, the main objective of this thesis is to explain the factors influencing the food waste generation, as well as to explore potential measures to prevent and reduce the current food waste generation at different stages of the supply chain. To achieve this objective, this thesis is structured in two main parts. The first one considers the whole food supply chain while the second focusses at the household level. The specific objectives of the thesis are: 1) to analyse the causes of food waste generation and the circumstantial or structural nature along the food supply chain; 2) to identify and prioritize food waste prevention and reduction measures along the food supply chain; 3) to better understand consumer food waste behaviour by considering a multidimensional model; and 4) to critically analyse in-home consumer food waste measurement and the effect of framing and information on consumers' perception of food waste generation. To achieve these objectives, the thesis employs both quantitative and qualitative methods. The two main parts of the thesis are divided in four chapters. The first part of the thesis (chapter 1 and 2) used a multi-stakeholder panel along the food supply chain to analyse the causes and solutions to food waste in the metropolitan region of Barcelona. In-depth interviews and a Delphi survey were employed. The second part (chapter 3 and 4) includes two consumer surveys, one in the Barcelona metropolitan region, and the other in the United States. The first survey tested and validated a multidimensional behavioural model to explain consumers' food waste behaviour by means of the Partial Least Square - Structural Equation Modelling (PLS-SEM). The second survey employ a survey experiment methodology. This thesis addresses the food waste debate from an innovative and holistic perspective. Chapters 1 and 2 provide meaningful evidences to understand the structural nature of food waste generation, as well as to find out solutions to prevent and reduce it by addressing the complex root of the phenomenon. Chapter 2 discusses the regional stakeholder's proposals to prevent and reduce food waste by prioritizing them - following the hierarchy of food waste management- into strong prevention, weak prevention, and redistribution solutions. Chapter 3 and 4 offer innovative approaches to understand, and accordingly address, consumers' food waste. Chapter 3 proposes and validates a model that predicts food waste by means of consumers' food-related behaviours, waste-related behaviour, environmental concern, and materialism values. Chapter 4 demonstrates the influence of different framings (volume, monetary, social, and environmental) in consumer's self-reporting of food waste, as well as the effect of information on their perception. Chapter 3 and 4 test different alternatives to measure consumer food waste generation. Overall, the thesis contributes to the growing body of literature by offering multidimensional approaches to analyse the food waste phenomenon, and it does so by offering first-hand data from each case study – which is very scarce nowadays. Finally, the findings are of greater interest to both policy bodies and researchers in the field of sustainable food system.

Routledge Handbook of Food Waste

Author : Christian Reynolds
Publisher : Routledge
ISBN 13 : 0429870701
Total Pages : 557 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of Food Waste by : Christian Reynolds

Download or read book Routledge Handbook of Food Waste written by Christian Reynolds and published by Routledge. This book was released on 2020-01-13 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook represents a definitive state of the current art and science of food waste from multiple perspectives. The issue of food waste has emerged in recent years as a major global problem. Recent research has enabled greater understanding and measurement of loss and waste throughout food supply chains, shedding light on contributing factors and practical solutions. This book includes perspectives and disciplines ranging from agriculture, food science, industrial ecology, history, economics, consumer behaviour, geography, theology, planning, sociology, and environmental policy among others. The Routledge Handbook of Food Waste addresses new and ongoing debates around systemic causes and solutions, including behaviour change, social innovation, new technologies, spirituality, redistribution, animal feed, and activism. The chapters describe and evaluate country case studies, waste management, treatment, prevention, and reduction approaches, and compares research methodologies for better understanding food wastage. This book is essential reading for the growing number of food waste scholars, practitioners, and policy makers interested in researching, theorising, debating, and solving the multifaceted phenomenon of food waste.

Civic Agriculture

Author : Thomas A. Lyson
Publisher : UPNE
ISBN 13 : 1611683033
Total Pages : 162 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis Civic Agriculture by : Thomas A. Lyson

Download or read book Civic Agriculture written by Thomas A. Lyson and published by UPNE. This book was released on 2012-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.

Reducing Food Waste in Institutional Settings

Author : Sahoko Yui
Publisher :
ISBN 13 : 9780355972559
Total Pages : 0 pages
Book Rating : 4.9/5 (725 download)

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Book Synopsis Reducing Food Waste in Institutional Settings by : Sahoko Yui

Download or read book Reducing Food Waste in Institutional Settings written by Sahoko Yui and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the extent of food waste in the institutional sector, efforts to reduce this waste are in the early stages. Yet universities in particular are well-positioned to lead on this issue because they have frequently adopted sustainability goals and emphasize sustainability teaching and research. Universities and many other large institutions have also become interested in more transparent food sources, providing healthier food options, and reducing their carbon footprint. In alignment with the University of California’s Carbon Neutrality Initiative to lower net campus greenhouse gas emissions to zero by 2025, I analyze strategies to reduce food waste within institutional settings and provide recommendations that can assist universities and other institutions with similar food management systems and infrastructure. My central research question is: What are the social and environmental influences on food waste behaviors in an institutional setting and how might policy best take these into account? Using Albert Bandura’s Social Cognitive Theory, I apply a qualitative mixed-methods approach, including surveys, focus groups, interviews, and observations, to understand the influences on food waste behavior in the UC Davis dining commons. Through this detailed case study, I find that the key influences of food waste behavior are structural. Most significant is mandatory registration for everyone living in the resident halls in the all-you-can-eat (AYCE) dining commons. The abundance of food in the AYCE dining commons model intensifies both unintentional and intentional food waste. Diners desire to maximize value by taking excess food and encourage others to consume more even if it means food will be left uneaten. Ease of access based on the close proximity of food to most seating areas and high visibility also encourages overconsumption and waste. Additionally, I propose seven new food waste behaviors: the Economist, the Try-a-Taster, the Foodie, the Healthy Eater, the Conscientious Eater, the Socializer, and the Habitual Food Waster. I argue that food waste in institutional settings can be reduced using a combination of the following strategies: 1) switching from the AYCE model to an a-la-carte style of serving food; 2) redesigning food service layout and seating to influence behaviors, and 3) at broader scales creating policies at institutional, local government, and state levels to support food waste reduction programs and research alongside diversion efforts.

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 144625447X
Total Pages : 470 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Food Wastage Footprint

Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Food Wastage Footprint by :

Download or read book Food Wastage Footprint written by and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2013 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study provides a worldwide account of the environmental footprint of food wastage along the food supply chain, focusing on impacts on climate, water, land and biodiversity, as well as economic quantification based on producer prices ..."--Introduction.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Drawdown

Author : Paul Hawken
Publisher : Penguin
ISBN 13 : 1524704652
Total Pages : 258 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Drawdown by : Paul Hawken

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1483324990
Total Pages : 856 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2015-01-14 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Mitigation of Food Wastage

Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 : 9789251085103
Total Pages : 0 pages
Book Rating : 4.0/5 (851 download)

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Book Synopsis Mitigation of Food Wastage by :

Download or read book Mitigation of Food Wastage written by and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Food Waste Footprint"--Page preceding title page.

Fresh

Author : Susanne Freidberg
Publisher : Harvard University Press
ISBN 13 : 0674053850
Total Pages : 417 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Fresh by : Susanne Freidberg

Download or read book Fresh written by Susanne Freidberg and published by Harvard University Press. This book was released on 2009-04-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: That rosy tomato perched on your plate in December is at the end of a great journey—not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.