Ultimate Guide To Pinterest For Business

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Ultimate Guide to Pinterest for Business

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613082312
Total Pages : 212 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Pinterest for Business by : Karen Leland

Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.

Pinfluence

Author : Beth Hayden
Publisher : John Wiley & Sons
ISBN 13 : 1118414713
Total Pages : 214 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pinfluence by : Beth Hayden

Download or read book Pinfluence written by Beth Hayden and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Author : Jason Miles
Publisher : McGraw Hill Professional
ISBN 13 : 0071805567
Total Pages : 258 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network by : Jason Miles

Download or read book Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network written by Jason Miles and published by McGraw Hill Professional. This book was released on 2012-10-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Pinterest for Business

Author : Jess Loren
Publisher : Que Publishing
ISBN 13 : 0133102386
Total Pages : 326 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Pinterest for Business by : Jess Loren

Download or read book Pinterest for Business written by Jess Loren and published by Que Publishing. This book was released on 2012-08-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls

Ultimate Guide to Pinterest for Business

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1599185083
Total Pages : 212 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Pinterest for Business by : Karen Leland

Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.

The Complete Idiot's Guide to Pinterest Marketing

Author : Barbara Boyd
Publisher : Penguin
ISBN 13 : 1615642927
Total Pages : 220 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis The Complete Idiot's Guide to Pinterest Marketing by : Barbara Boyd

Download or read book The Complete Idiot's Guide to Pinterest Marketing written by Barbara Boyd and published by Penguin. This book was released on 2012-11-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.

Pinterest Marketing the Ultimate Guide

Author : Mark Orwell
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis Pinterest Marketing the Ultimate Guide by : Mark Orwell

Download or read book Pinterest Marketing the Ultimate Guide written by Mark Orwell and published by . This book was released on 2021-02-13 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know about Pinterest marketing with a detailed Pinterest history?Do you want to know how to use Pinterest for your business and the power of Pinterest marketing?Do you want to know how to promote your brand through Pinterest marketing?Do you want to know about Pinterest marketing compared to other social media marketing?Hopefully, this book will give you insight into all that Pinterest provides to companies and how companies can use Pinterest to extend their scope and get Pinterest users started in their sales funnel. Marketing on Pinterest can be a profitable way to boost sales and income. Still, it all begins by producing quality content that people can appreciate and concentrate on products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you've never done before.Pinterest is here to stay, and it offers you a new way to promote your brand. But it's still in beta technically, and the full power it has to promote brands is minimal. It might not be the best outlet for most brands.But there are plenty of ways to connect with the audience, experiment, and innovate with the user experience if you have the right match for the platform. Anyway, it's all about this friendship. And it provides substantial SEO benefits through its no "no follow" policy for the time being.

Pinterest Marketing

Author : Jennifer Evans Cario
Publisher : John Wiley & Sons
ISBN 13 : 1118403452
Total Pages : 336 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pinterest Marketing by : Jennifer Evans Cario

Download or read book Pinterest Marketing written by Jennifer Evans Cario and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Social Media Marketing

Author : Adidas Wilson
Publisher : Adidas Wilson
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing by : Adidas Wilson

Download or read book Social Media Marketing written by Adidas Wilson and published by Adidas Wilson . This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Get Scrappy

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 081443732X
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Get Scrappy by : Nick Westergaard

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Ultimate Guide to Instagram for Business

Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613083572
Total Pages : 257 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2017-05-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Pinterest For Dummies

Author : Kelby Carr
Publisher : John Wiley & Sons
ISBN 13 : 1118353048
Total Pages : 229 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Pinterest For Dummies by : Kelby Carr

Download or read book Pinterest For Dummies written by Kelby Carr and published by John Wiley & Sons. This book was released on 2012-04-06 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organize your life, your likes, and more with Pinterest and this fun how-to guide Now you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and "pin" them on virtual pinboards. Want to save something from a blog? Have a favorite retail website? Want to pin a quick photo you took with your phone? Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways to share pins with your other social networks, and more. Helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and even share pins with your other social networks Also discusses Power Pinners, using search, and finding people to follow Offers tips, trick, and techniques to make the process easy and enjoyable Pinterest is fun and easy, and even more so with Pinterest for Dummies!

Ultimate Guide to LinkedIn for Business

Author : Ted Prodromou
Publisher : Entrepreneur Press
ISBN 13 : 1613084005
Total Pages : 442 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to LinkedIn for Business by : Ted Prodromou

Download or read book Ultimate Guide to LinkedIn for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2019-04-16 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find and Network with the Right Professionals You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks. You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say. —Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn. —Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Reinvent Yourself

Author : James Altucher
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541137134
Total Pages : 0 pages
Book Rating : 4.1/5 (371 download)

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Book Synopsis Reinvent Yourself by : James Altucher

Download or read book Reinvent Yourself written by James Altucher and published by Createspace Independent Publishing Platform. This book was released on 2017-01-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author reinvented his career using the techniques shared in this work. What you are holding in your hand, the concepts and anecdotes, is what he used to find his way through the chaos of change and onto the path of new opportunity and success. It's the book he wish he'd had in his hands twenty years ago. He's hoping it will help you.

Become an Idea Machine

Author : Claudia Azula Altucher
Publisher :
ISBN 13 : 9781502593009
Total Pages : 0 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Become an Idea Machine by : Claudia Azula Altucher

Download or read book Become an Idea Machine written by Claudia Azula Altucher and published by . This book was released on 2014-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn't matter if they are good or bad the key is to exercise your 'idea muscle', to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine.When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself to try it for the 180 days and see your life transform, in magical ways, in front of your very eyes.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Author : Pam Didner
Publisher : McGraw Hill Professional
ISBN 13 : 0071840982
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by : Pam Didner

Download or read book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling