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Author : Bianca Ford
Publisher :
ISBN 13 : 9788488773036
Total Pages : 198 pages
Book Rating : 4.7/5 (73 download)
Download or read book TV Sponsorship and Barter written by Bianca Ford and published by . This book was released on 1996 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bianca Ford
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (321 download)
Download or read book Television and Sponsorship written by Bianca Ford and published by Butterworth-Heinemann. This book was released on 1993 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future.
Author : R.M. Reed
Publisher : Springer Science & Business Media
ISBN 13 : 146846521X
Total Pages : 635 pages
Book Rating : 4.4/5 (684 download)
Download or read book The Encyclopedia of Television, Cable, and Video written by R.M. Reed and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (31 download)
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising: May 24-26, June 2, 3, 1966. 1967 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Howell
Publisher : Penguin
ISBN 13 : 110115201X
Total Pages : 363 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Complete Idiot's Guide to Barter and Trade Exchanges written by Jerry Howell and published by Penguin. This book was released on 2009-12-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many haircuts is that tune-up worth? With money tight, bartering is growing in popularity. Over 70,000 businesses make cashless transactions throughout America. Here is the only complete, step-by-step guide to how this potentially lucrative process works, including: • The advantages of direct versus national barter networks • How to save and increase profitability • How to increase sales and revenue • How to start a trade exchange. • From a national expert and bareter entrepreneur • Detailed resource section exchanges and business associations
Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1985 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.3/5 (129 download)
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1989 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1424 pages
Book Rating : 4.:/5 (6 download)
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1957-11-04 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Publisher :
ISBN 13 :
Total Pages : 726 pages
Book Rating : 4.:/5 (51 download)
Download or read book Media Ownership written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1989 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.:/5 (319 download)
Download or read book FTC Staff Report on Television Advertising to Children written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1416 pages
Book Rating : 4.:/5 (319 download)
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1966 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (319 download)
Download or read book Annual Survey of Communication Services written by and published by . This book was released on 1996 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Business Reports written by and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1957-07-29 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
