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Author : Leef H. Dierks
Publisher : Cuvillier Verlag
ISBN 13 : 3865376991
Total Pages : 237 pages
Book Rating : 4.8/5 (653 download)
Download or read book Trust as a Determinant of Consumer Behaviour Under Uncertainty written by Leef H. Dierks and published by Cuvillier Verlag. This book was released on 2005 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Illichmann
Publisher : Cuvillier Verlag
ISBN 13 : 3736946457
Total Pages : 278 pages
Book Rating : 4.7/5 (369 download)
Download or read book Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany written by Rebecca Illichmann and published by Cuvillier Verlag. This book was released on 2014-03-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, the market for organic food products in Germany has grown steadily, as consumers become increasingly aware of credence characteristics of food products. The primary goal of this study is to integrate psychometric data into a choice experiment to examine preference heterogeneity among consumers and their willingness-to-pay for organic products. In particular, the role of trust and gender are considered in analysing both preferences and willingness-to-pay for organic products. The results of the mixed logit models reveal significant heterogeneity in preferences among consumers for the products examined. The second focus of this study is the effect of starting point bias on the willingness-to-pay estimates obtained. The use of different prices in the first choice set results in different distributions of choices and significantly different preferences and willingness-to-pay estimates in two otherwise identical choice set designs. The results of the latent class models indicate that consumers’ trust perceptions tend to significantly influence their preferences for organic food products. The findings of this study indicate that some consumer groups are willing to pay high price premiums for specific organic food products and, to some extent, for locally produced food. As there is consumer segmentation based on varying levels of trust and due to the heterogeneous preferences of the consumers, organic food marketing should increase its use of suitable communication strategies concerning quality attributes.
Author : Yakov Bart
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.:/5 (518 download)
Download or read book Determinants and Consequences of Trust in Online Environment written by Yakov Bart and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 319 pages
Book Rating : 4.4/5 (666 download)
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)
Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author : Ludwig Theuvsen
Publisher : BRILL
ISBN 13 : 9086866050
Total Pages : 509 pages
Book Rating : 4.0/5 (868 download)
Download or read book Quality management in food chains written by Ludwig Theuvsen and published by BRILL. This book was released on 2023-08-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication comprises material on recent studies on quality management in agri-food chains. Due to several food crisis’s (e.g. BSE, Foot-and-Mouth disease) and growing demands for food quality and safety, quality management systems and quality assurance schemes have been widely adopted in different countries in recent years. Scientific knowledge about the features, the acceptance and the effectiveness and efficiency of these newly introduced quality management initiatives, has remained scarce until now. The material by experts in the field, focuses on the evaluation of quality management systems and quality assurance schemes. The main issues are the costs and benefits of quality management given the influence of the public sector and consumers' expectations about food quality and safety. Not only are benchmarking and harmonisation methods examined with regard to their impact on the effectiveness of quality assurance schemes, but, also the role of trust, cooperation and integration for efficient quality management is discussed. Different economic theories such as microeconomics, organization and marketing theory as well as advanced statistical methods are applied. Concepts are discussed from the various points of view of industrialised, export-oriented and developing countries throughout the book. The information in this book give a comprehensive review of quality management concepts in food chains and highlight future research directions from a global perspective. This book is of interest to all those who concern themselves with the topic, be it in academia or in the professional sector.
Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3319585592
Total Pages : 427 pages
Book Rating : 4.3/5 (195 download)
Download or read book Social Computing and Social Media. Human Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2017-05-11 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 9th International Conference on Social Computing and Social Media, SCSM 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The two volumes set of SCSM 2017 presents 67 papers which are organized in the following topical sections: user experience and behavior in social media, costumer behavior and social media, social issues in social media, social media for communication, learning and aging, opinion mining and sentiment analysis, social data and analytics.
Author : Timothy C. Earle
Publisher : Routledge
ISBN 13 : 1136550836
Total Pages : 314 pages
Book Rating : 4.1/5 (365 download)
Download or read book Trust in Cooperative Risk Management written by Timothy C. Earle and published by Routledge. This book was released on 2012-05-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance and other forms of cooperation. In this book the world?s leading risk researchers explore all aspects of trust as it relates to risk management and communication. Drawing on a wide variety of disciplinary approaches and empirical case studies (on topics such as mobile phone technology, well-known food accidents and crises, wetland management, smallpox vaccination, cooperative risk management of US forests and the disposal of the Brent Spar oil drilling platform), this is the most thorough and up-to-date examination of trust in all its forms and complexities. The book integrates diverse research traditions and provides new insights into the phenomenon of trust. Factors that lead to the establishment and erosion of trust are identified. Insightful analyses are provided for researchers and students of environmental and social science and professionals engaged in risk management and communication in both public and private sectors. Related titles The Tolerability of Risk (2007) 978-1-84407-398-6
Author : Gong Zhiguo
Publisher : Springer Science & Business Media
ISBN 13 : 3642242723
Total Pages : 469 pages
Book Rating : 4.6/5 (422 download)
Download or read book Emerging Research in Web Information Systems and Mining written by Gong Zhiguo and published by Springer Science & Business Media. This book was released on 2011-09-09 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes, together with LNCS 6987 and LNCS 6988, the refereed proceedings of the International Conference on Web Information Systems and Mining, WISM 2011, held in Taiyuan, China, in September 2011. The 112 revised full papers presented in the three volumes were carefully reviewed and selected from 472 submissions. The 61 papers presented in this volume are organized in topical sections on applications of artificial intelligence; applications of computational intelligence; automated problem solving; brain models/cognitive science; data mining and knowledge discovering; expert and decision support systems; fuzzy logic and soft computing; intelligent agents and systems; intelligent control; intelligent image processing; intelligent scheduling; intelligent signal processing; natural language processing; nature computation; neural computation; pattern recognition; rough set theory.
Author : Charles Steinfield
Publisher : John Wiley & Sons
ISBN 13 : 1118290747
Total Pages : 1024 pages
Book Rating : 4.1/5 (182 download)
Download or read book The International Encyclopedia of Digital Communication and Society, 3 Volume Set written by Charles Steinfield and published by John Wiley & Sons. This book was released on 2015-02-17 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Digital Communication and Society offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives Entries are written by scholars and some practitioners from around the world, with exceptional depth and international scope of coverage in five themes: Social Media, Commercial Applications, Online Gaming, Law and Policy, and Information and Communicative Technology for Development Features leading research in the fields of Media and Communication Studies, Internet Studies, Journalism Studies, Law and Policy Studies, Science, Technology and Innovation Studies, and many more Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Author : Demir, Mahmut
Publisher : IGI Global
ISBN 13 :
Total Pages : 333 pages
Book Rating : 4.3/5 (693 download)
Download or read book Revolutionizing the Service Industry With OpenAI Models written by Demir, Mahmut and published by IGI Global. This book was released on 2024-04-23 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressing challenges businesses face are rising, including the ethical considerations associated with artificial intelligence (AI) in the service industry. Revolutionizing the Service Industry with OpenAI Models is a book rooted in real-world examples and expert insights, which provides practical solutions by implementing the latest technology and explores the impact of AI-powered conversational agents on the service sector. The book commences with an enlightening introduction that underscores the transformative power of ChatGPT and OpenAI models, setting the stage for a deep dive into their role in reshaping the service industry. Through a systematic examination of current challenges and opportunities, the text unveils the innovations brought about by ChatGPT in customer service, revealing its potential to enhance response times, handle complex inquiries, and deliver personalized experiences on an unprecedented scale. Delving into designing conversational user interfaces, addressing language barriers, and deploying AI in sensitive sectors like healthcare, the book guides readers through responsible and effective implementation. It balances the exploration of AI-driven automation with understanding the importance of maintaining a human touch in service interactions. This book is ideal for business owners, managers, and decision-makers seeking to leverage AI-powered conversational agents for strategic advantage. Simultaneously, AI enthusiasts, researchers, and developers will find invaluable insights into the current issues, best practices, and future trends in AI-driven customer interactions.
Author : Ying Qu
Publisher : Frontiers Media SA
ISBN 13 : 2832527957
Total Pages : 455 pages
Book Rating : 4.8/5 (325 download)
Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashley Reichheld
Publisher : John Wiley & Sons
ISBN 13 : 1119855020
Total Pages : 310 pages
Book Rating : 4.1/5 (198 download)
Download or read book The Four Factors of Trust written by Ashley Reichheld and published by John Wiley & Sons. This book was released on 2022-10-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
Author : Jermsittiparsert, Kittisak
Publisher : IGI Global
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (693 download)
Download or read book Consumer and Organizational Behavior in the Age of AI written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-08-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.
Author : Sandro Castaldo
Publisher : Edward Elgar Publishing
ISBN 13 : 1847208576
Total Pages : 321 pages
Book Rating : 4.8/5 (472 download)
Download or read book Trust in Market Relationships written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2007 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662438569
Total Pages : 342 pages
Book Rating : 4.6/5 (624 download)
Download or read book Business Relationship Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2014-09-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Author : T. Kautonen
Publisher : Edward Elgar Publishing
ISBN 13 : 1848445083
Total Pages : 325 pages
Book Rating : 4.8/5 (484 download)
Download or read book Trust and New Technologies written by T. Kautonen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
