Author : Seonmi Lee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (781 download)
Book Synopsis Triple-play Strategy in the Cable and Telecommunications Industries by : Seonmi Lee
Download or read book Triple-play Strategy in the Cable and Telecommunications Industries written by Seonmi Lee and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased market competition is likely to negatively influence market performance of triple-play providers, while platform competition contributes to improve data service performance in the cable and telephone industry. In addition, cable and telephone companies show superior performance in their core services compared to their other two services, which support the resource-based view of strategy. For the impact of triple-play on market entry, the result of the regression indicates that the triple-play bundle influences market entry positively but at decreasing rates in the high-speed fixed broadband market. This implies that the triple-play bundle enables firms to have a competitive advantage over single service providers, which may result in deterring entry to some degree. Local loop unbundling regulation has an impact on market entry jointly with the impact of triple-play.