Trendspotting

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Trendspotting-The Basics

Author : Alf Rehn
Publisher : Booktango
ISBN 13 : 1468927310
Total Pages : 71 pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis Trendspotting-The Basics by : Alf Rehn

Download or read book Trendspotting-The Basics written by Alf Rehn and published by Booktango. This book was released on 2013-04-16 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.

Trendspotting

Author : Richard Laermer
Publisher : Penguin
ISBN 13 : 110122116X
Total Pages : 256 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Trendspotting by : Richard Laermer

Download or read book Trendspotting written by Richard Laermer and published by Penguin. This book was released on 2002-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.

2011: Trendspotting for the Next Decade

Author : Richard Laermer
Publisher : McGraw Hill Professional
ISBN 13 : 0071641475
Total Pages : 322 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis 2011: Trendspotting for the Next Decade by : Richard Laermer

Download or read book 2011: Trendspotting for the Next Decade written by Richard Laermer and published by McGraw Hill Professional. This book was released on 2008-04-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.

The Entrepreneur's Guide to Spotting the Next Big Business Trend

Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Entrepreneur's Guide to Spotting the Next Big Business Trend by :

Download or read book The Entrepreneur's Guide to Spotting the Next Big Business Trend written by and published by Xspurts.com. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Entrepreneur's Guide to Spotting the Next Big Business Trend dives into the dynamic world of trendspotting, offering entrepreneurs a comprehensive toolkit to identify, adapt, and thrive in ever-evolving markets. In this essential guide, discover the secrets behind spotting emerging trends and harnessing their power to drive your business forward. Learn how to decode consumer behavior shifts, leverage cutting-edge technology, and build agile strategies that keep you ahead of the curve. With insights into global events, demographic changes, and disruptive technologies, this book equips you with the knowledge to capitalize on the next big thing. Whether you're navigating competitive landscapes or forecasting future trends with AI, this guide provides practical advice and real-world case studies to help you succeed. Chapter Highlights: Identifying Emerging Market Needs The Power of Trendspotting in the Digital Age Analyzing Consumer Behavior Shifts Harnessing Data for Trend Prediction The Role of Innovation in Trend Creation Disruptive Technologies and Their Impact Building a Trend-Sensing Framework Understanding Market Dynamics and Cycles Leveraging Social Media for Trend Insights The Influence of Global Events on Trends Capitalizing on Demographic Changes Identifying and Cultivating Niche Markets The Intersection of Technology and Business Trends Trends in Sustainable and Ethical Business Practices The Evolution of Consumer Preferences Navigating Competitive Landscapes Evaluating the Viability of Emerging Trends The Role of Startups in Trend Creation Forecasting Future Trends with AI and Machine Learning The Impact of Economic Indicators on Trends Understanding and Mitigating Risk in Trendspotting Networking and Collaboration for Trend Insights Creating a Trend-Responsive Business Strategy Case Studies of Successful Trendspotting Adapting Your Business to Evolving Trends

The New Megatrends

Author : Marian Salzman
Publisher : Crown Currency
ISBN 13 : 0593239709
Total Pages : 353 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The New Megatrends by : Marian Salzman

Download or read book The New Megatrends written by Marian Salzman and published by Crown Currency. This book was released on 2022-05-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

Connected Marketing

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415653
Total Pages : 319 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Basics Graphic Design 02: Design Research

Author : Neil Leonard
Publisher : Bloomsbury Publishing
ISBN 13 : 135003410X
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Graphic Design 02: Design Research by : Neil Leonard

Download or read book Basics Graphic Design 02: Design Research written by Neil Leonard and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

Silent Selling

Author : Judy Bell
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315498
Total Pages : 448 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Silent Selling by : Judy Bell

Download or read book Silent Selling written by Judy Bell and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.

Pop Goes the Library

Author : Sophie Brookover
Publisher : Information Today, Inc.
ISBN 13 : 9781573873369
Total Pages : 324 pages
Book Rating : 4.8/5 (733 download)

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Book Synopsis Pop Goes the Library by : Sophie Brookover

Download or read book Pop Goes the Library written by Sophie Brookover and published by Information Today, Inc.. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: You loved the blognow read the book! Whether you regularly follow entertainment and gossip news, or wondered Corbin Who? when you saw the recent ALA READ poster, Pop Goes the Library will help you connect with your users and energize your staff. Pop culture blogger-librarians Sophie Brookover and Elizabeth Burns define what pop culture is (and isnt) and share insights, tips, techniques, and success stories from all types of libraries. Youll discover practical strategies and ideas for incorporating the pop culture passions of your users into collections, programs, and services, plus a range of marketing and outreach ideas, technology tools, and ready-to-go programs you can start using today. Here is an eye-opening book thats as much fun to read as it is to apply!

Fashion Design School for kids and teens

Author : Madeleine Huwiler
Publisher : Bye Bye Studio
ISBN 13 : 390743322X
Total Pages : 143 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis Fashion Design School for kids and teens by : Madeleine Huwiler

Download or read book Fashion Design School for kids and teens written by Madeleine Huwiler and published by Bye Bye Studio. This book was released on 2024-05-09 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes hours of fun activities for the next generation of fashion designers. Fashion Design School for Kids and Teens is a fun and creative guide for all budding Fashion Designers! The book is packed with activities and information, teaching you everything you need to know about working in the fashion industry. In Fashion Design School for Kids and Teens, you will embark on an exciting journey into the world of fashion, guided by the expertise of Madeleine Huwiler, the founder of Bye Bye Studio, a Paris-based fashion Design Studio. Discover the many jobs in fashion, learn how Fashion Designers create their collections, and transform your fashion ideas into real designs. All you need is a pencil, a notepad, plenty of creativity, and a passion for fashion! Once you’ve learned how to sketch and design your fashion ideas, you can put your new skills into practice by creating your own Fashion Week collection. This book is created specifically for boys and girls aged 8 to teenagers up to 14 years old. Younger kids can enjoy it as a fun activity, with adult assistance for the more complex explanations about the fashion industry. For older kids and teens, it's a perfect tool to enhance their fashion knowledge and kickstart their fashion design journey.

Everything We Know Is Wrong

Author : Magnus Lindkvist
Publisher : Marshall Cavendish
ISBN 13 : 9814382736
Total Pages : 177 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Everything We Know Is Wrong by : Magnus Lindkvist

Download or read book Everything We Know Is Wrong written by Magnus Lindkvist and published by Marshall Cavendish. This book was released on 2011-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some trends are clear and visible; others are less so. But it is the invisible trends that have a greater impact on our lives and society. An example of this is the current global recession, which few people saw coming. If you really want to understand the present and the future, you need to look at the long-term invisible changes taking place behind the scenes - not the plethora of trendy gadgets and fashion statements surrounding us on a daily basis. In this book, leading trendspotter and futurist Magnus Lindkvist goes beyond the latest handbag colours and digital gadgets, and instead takes us on a breathtaking tour of the real trends that are happening and evolving. These are the trends that will make a lasting impact on the world and our daily lives. They will provoke you into thinking about the present and future in a completely differently way.

Search Engine Optimization

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0471787531
Total Pages : 338 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Search Engine Optimization by : Jennifer Grappone

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2006-06-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to search engine optimization provides techniques for bringing traffic to a Web site.

The Velocity Manifesto

Author : Scott Klososky
Publisher : Greenleaf Book Group
ISBN 13 : 1608320855
Total Pages : 293 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis The Velocity Manifesto by : Scott Klososky

Download or read book The Velocity Manifesto written by Scott Klososky and published by Greenleaf Book Group. This book was released on 2011 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice for business leaders on ways to meet the demands of the fast-paced digital age through new technology and business intelligence.

Making Value

Author : Timothy D. Taylor
Publisher : Duke University Press
ISBN 13 : 1478059346
Total Pages : 129 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Making Value by : Timothy D. Taylor

Download or read book Making Value written by Timothy D. Taylor and published by Duke University Press. This book was released on 2024-03-22 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making Value, Timothy D. Taylor examines how people’s conceptions of value inform and shape their production and consumption of music. Drawing on anthropological value theory, Taylor theorizes music’s economic and noneconomic forms of value both ethnographically and historically. He covers the creation and exchange of value in a wide range of contexts: indie rock scenes, an Irish traditional music session, the work of music managers, how supply chains function to create various forms of value, how trendspotters seek out and create value, and how musical performances act as media of value. Taylor shows that to focus on value is to attend to what is meaningful to people as they move through their worlds. Ultimately, Taylor demonstrates that theorizing value aids us in moving beyond the music itself toward understanding how musicians, workers in the music business, and audiences struggle to make and maintain what they value.

The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin

Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Fashion Forecasting

Author : Evelyn L. Brannon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628925469
Total Pages : 457 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Fashion Forecasting by : Evelyn L. Brannon

Download or read book Fashion Forecasting written by Evelyn L. Brannon and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts

The Next Big Thing

Author : William Higham
Publisher : Kogan Page Publishers
ISBN 13 : 0749458437
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Next Big Thing by : William Higham

Download or read book The Next Big Thing written by William Higham and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.