Transmedia Storytelling In East Asia

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Transmedia Storytelling in East Asia

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 1000063453
Total Pages : 239 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Transmedia Storytelling in East Asia by : Dal Yong Jin

Download or read book Transmedia Storytelling in East Asia written by Dal Yong Jin and published by Routledge. This book was released on 2020-04-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

Transmedia in Asia and the Pacific

Author : Filippo Gilardi
Publisher : Springer Nature
ISBN 13 : 9811578575
Total Pages : 349 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Transmedia in Asia and the Pacific by : Filippo Gilardi

Download or read book Transmedia in Asia and the Pacific written by Filippo Gilardi and published by Springer Nature. This book was released on 2021-03-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Transmedia in Asia and the Pacific

Author : Filippo Gilardi
Publisher :
ISBN 13 : 9789811578588
Total Pages : 0 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis Transmedia in Asia and the Pacific by : Filippo Gilardi

Download or read book Transmedia in Asia and the Pacific written by Filippo Gilardi and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories-Star Wars-, to cover complex events-2014 Winter Olympic Games in Sochi-, or to involve a big audience such as in the case of advertisements-Coca-Cola-Happiness Factory "Open Happiness". This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula. Chapters "Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Dynamic Essence of Transmedia Storytelling

Author : Barbara Wall
Publisher : BRILL
ISBN 13 : 9004690212
Total Pages : 251 pages
Book Rating : 4.0/5 (46 download)

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Book Synopsis The Dynamic Essence of Transmedia Storytelling by : Barbara Wall

Download or read book The Dynamic Essence of Transmedia Storytelling written by Barbara Wall and published by BRILL. This book was released on 2024-03-11 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamic Essence of Transmedia Storytelling challenges many established truths about popular literary classics by presenting an analysis of sixty Korean variations of The Journey to the West, a set which includes novels and poems, as well as films, comics, paintings, and dance performances dating from the 14th century until today. In contrast to the typical assumption that literary classics like The Journey to the West are stable texts with a single original, Barbara Wall approaches The Journey to the West as a dynamic text comprised of all its variations. She argues that all the creators of such variations, from Korean scholars in the 14th century to “boy bands” like Seventeen in the 21st century, participate in the ongoing story world known as The Journey to the West. Wall employs literary and quantitative analysis, ample graphic visualizations, and in-depth descriptions of classroom games to find new ways to understand the dynamics of transmedia storytelling and popular engagement with story worlds. Her approach opens new frontiers of intertextual analysis to literary scholars and teachers of literature who seek contemporary methods of introducing world literature to new generations of students.

Transnational Convergence of East Asian Pop Culture

Author : Seok-Kyeong Hong
Publisher : Routledge
ISBN 13 : 1000351335
Total Pages : 208 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Transnational Convergence of East Asian Pop Culture by : Seok-Kyeong Hong

Download or read book Transnational Convergence of East Asian Pop Culture written by Seok-Kyeong Hong and published by Routledge. This book was released on 2021-03-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book observes and analyzes transnational interactions of East Asian pop culture and current cultural practices, comparing them to the production and consumption of Western popular culture and providing a theoretical discussion regarding the specific paradigm of East Asian pop culture. Drawing on innovative theoretical perspectives and grounded empirical research, an international team of authors consider the history of transnational flows within pop culture and then systematically address pop culture,digital technologies, and the media industry. Chapters cover the Hallyu—or Korean Wave—phenomenon, as well as Japanese and Chinese cultural industries. Throughout the book, the authors address the convergence of the once-separated practical, industrial, and business aspects of popular culture under the influence of digital culture. They further coherently synthesize a vast collection of research to examine the specific realities and practices of consumers that exist beyond regional boundaries, shared cultural identities, and historical constructs. This book will be of interest to academic researchers, undergraduates, and graduate students of Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology.

Neverending Stories

Author : R. Lyle Skains
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501364936
Total Pages : 289 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Neverending Stories by : R. Lyle Skains

Download or read book Neverending Stories written by R. Lyle Skains and published by Bloomsbury Publishing USA. This book was released on 2022-12-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital fiction has long been perceived as an experimental niche of electronic literature. Yet born-digital narratives thrive in mainstream culture, as communities of practice create and share digital fiction, filling in the gaps between the media they are given and the stories they seek. Neverending Stories explores the influences of literature and computing on digital fiction and how the practices and cultures of each have impacted who makes and plays digital fiction. Popular creativity emerges from subordinated groups often excluded from producing cultural resources, accepting the materials of capitalism and inverting them for their own carnivalesque uses. Popular digital fiction goes by many different names: webnovels, adventure games, visual novels, Twitter fiction, webcomics, Twine games, walking sims, alternate reality games, virtual reality films, interactive movies, enhanced books, transmedia universes, and many more. The book establishes digital fiction in a foundation of innovation, tracing its emergence in various guises around the world. It examines Infocom, whose commercial success with interactive fiction crumbled, in no small part, because of its failure to consider women as creators or consumers. It takes note of the brief flourish of commercial book apps and literary games. It connects practices of cognitive and conceptual interactivity, and textual multiplicity-dating to the origins of the print novel-to the feminine. It pushes into the technological future of narrative in immersive and mixed realities. It posits the transmedia franchises and the practices of fanfiction as examples of digital fiction that will continue indefinitely, regardless of academic notice or approval.

Transnational East Asian Studies

Author : Kevin Cawley
Publisher : Liverpool University Press
ISBN 13 : 1802079106
Total Pages : 312 pages
Book Rating : 4.8/5 (2 download)

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Book Synopsis Transnational East Asian Studies by : Kevin Cawley

Download or read book Transnational East Asian Studies written by Kevin Cawley and published by Liverpool University Press. This book was released on 2022-12-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational East Asian Studies demonstrates how transnationalism as a mode of intellectual enquiry has wide-ranging interdisciplinary potential and has immense value when examining the past, just as much as much as when examining the present. Artificially erected borders, which appear on maps and globes, fail to consider the ways people in diverse regions live and practice their everyday lives, existing beyond boundaries. The people of East Asia have always been on the move, they have never been homogeneous, and have evolved together, not apart. In this sense, people around the globe and also in East Asia have always been involved in a process of change and transformation. Hence, transnationalism is a way to overcome methodological nationalism, not only as a concept of identity and spatiality, but also as a concept temporally situated in the modern, because as a methodology, transnationalism does not take the national as a precondition. It allows us to move beyond and across borders, and to examine how ideas have been used and transformed in different contexts. This book thus underscores the complex interactions in the context of East Asia, past and present, while shaping the future of this complicated region.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Media in Asia

Author : Youna Kim
Publisher : Routledge
ISBN 13 : 1000584356
Total Pages : 311 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Media in Asia by : Youna Kim

Download or read book Media in Asia written by Youna Kim and published by Routledge. This book was released on 2022-05-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

Transmedia Narratives for Cultural Heritage

Author : Nicole Basaraba
Publisher : Routledge
ISBN 13 : 100057783X
Total Pages : 172 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Transmedia Narratives for Cultural Heritage by : Nicole Basaraba

Download or read book Transmedia Narratives for Cultural Heritage written by Nicole Basaraba and published by Routledge. This book was released on 2022-04-21 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.

Understanding Korean Webtoon Culture

Author : Dal Yong Jin
Publisher : BRILL
ISBN 13 : 1684176727
Total Pages : 248 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis Understanding Korean Webtoon Culture by : Dal Yong Jin

Download or read book Understanding Korean Webtoon Culture written by Dal Yong Jin and published by BRILL. This book was released on 2023-11-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

Multiplicity and Cultural Representation in Transmedia Storytelling

Author : Natalie Underberg-Goode
Publisher : Taylor & Francis
ISBN 13 : 1000801950
Total Pages : 236 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Multiplicity and Cultural Representation in Transmedia Storytelling by : Natalie Underberg-Goode

Download or read book Multiplicity and Cultural Representation in Transmedia Storytelling written by Natalie Underberg-Goode and published by Taylor & Francis. This book was released on 2022-12-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers. This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

Branded Entertainment in Korea

Author : Hyunsun Yoon
Publisher : Routledge
ISBN 13 : 0429557132
Total Pages : 66 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Branded Entertainment in Korea by : Hyunsun Yoon

Download or read book Branded Entertainment in Korea written by Hyunsun Yoon and published by Routledge. This book was released on 2020-11-29 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.

Fifty Key Figures in Cyberpunk Culture

Author : Anna McFarlane
Publisher : Routledge
ISBN 13 : 1000578615
Total Pages : 283 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Fifty Key Figures in Cyberpunk Culture by : Anna McFarlane

Download or read book Fifty Key Figures in Cyberpunk Culture written by Anna McFarlane and published by Routledge. This book was released on 2022-05-12 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of engaging essays on some of the most significant figures in cyberpunk culture, this outstanding guide charts the rich and varied landscape of cyberpunk from the 1970s to present day. The collection features key figures from a variety of disciplines, from novelists, critical and cultural theorists, philosophers, and scholars, to filmmakers, comic book artists, game creators, and television writers. Important and influential names discussed include: J. G. Ballard, Jean Baudrillard, Rosi Braidotti, Charlie Brooker, Pat Cadigan, William Gibson, Donna J. Haraway, Nalo Hopkinson, Janelle Monáe, Annalee Newitz, Katsuhiro Ōtomo, Sadie Plant, Mike Pondsmith, Ridley Scott, Bruce Sterling, and the Wachowskis. The editors also include an afterword of ‘Honorable Mentions’ to highlight additional figures and groups of note that have played a role in shaping cyberpunk. This accessible guide will be of interest to students and scholars of cultural studies, film studies, literature, media studies, as well as anyone with an interest in cyberpunk culture and science fiction.

Douyin, TikTok and China’s Online Screen Industry

Author : Chunmeizi Su
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.

Transnational Hallyu

Author : Kyong Yoon Yong Jin
Publisher : Rowman & Littlefield
ISBN 13 : 1538146975
Total Pages : 197 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Transnational Hallyu by : Kyong Yoon Yong Jin

Download or read book Transnational Hallyu written by Kyong Yoon Yong Jin and published by Rowman & Littlefield. This book was released on 2021-06-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

Digital Activism and the Global Middle Class

Author : Lukas Schlogl
Publisher : Routledge
ISBN 13 : 1000603024
Total Pages : 207 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Activism and the Global Middle Class by : Lukas Schlogl

Download or read book Digital Activism and the Global Middle Class written by Lukas Schlogl and published by Routledge. This book was released on 2022-06-16 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the causes of a growing wave of digital activism across developing countries, arguing that it is driven by social change, rather than technological advancement alone. Beginning with an investigation into the modernization of ‘middle-income countries’ and its ramifications for political culture, the book examines large-scale social media protest during political controversies in Indonesia. The book connects empirical evidence to classic theories of value change and political behaviour. It departs from a narrow ‘digital divide’ framing whereby Internet access produces Internet activism. It introduces the concepts of ‘digital self-expression’ and of ‘middle-class struggles’ to capture the value-stratified nature of political engagement in the online sphere. Drawing on a blend of ‘big-data’ text analyses, representative opinion research, and socioeconomic household analyses, a rich picture of the determinants of digital activism emerges. This truly cross-disciplinary book will appeal particularly to students and scholars in Political Science, Sociology, International Development, and Communication, but also to anyone eager to learn about political activism, social transformation, and new media from a global perspective.