Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

German Technical Dictionary

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Author :
Publisher : Psychology Press
ISBN 13 : 0415335868
Total Pages : 962 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis German Technical Dictionary by :

Download or read book German Technical Dictionary written by and published by Psychology Press. This book was released on 2004 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 1995, the German Technical Dictionary has established itself as the definitive resource for anyone who needs to translate technical documents between German and English. This new edition has been substantially revised to reflect the technological environment of the twenty-first century. The revised edition contains over 75,000 entries, of which over 5,000 are new, with many new entries in the areas of: * the Internet and telecommunications * bio-technology and the new genetics * new developments in health technology. Throughout, this dictionary continues to benefit from the features that made the first edition so valuable, including accurate translations in British and American English and an attractive, durable and easy to use layout.

A Double-edged Sword

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Author :
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Double-edged Sword by : Nkosi Sango Phathekile Holomisa

Download or read book A Double-edged Sword written by Nkosi Sango Phathekile Holomisa and published by . This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Power Supply Projects

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Author :
Publisher : Newnes
ISBN 13 : 1483293386
Total Pages : 186 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Power Supply Projects by : Maplin

Download or read book Power Supply Projects written by Maplin and published by Newnes. This book was released on 2013-10-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using circuit diagrams, PCB layouts, parts lists and clear construction and installation details, this book provides everything someone with a basic knowledge of electronics needs to know in order to put that knowledge into practice.This latest collection of Maplin projects are a variety of power supply projects, the necessary components for which are readily available from the Maplin catalogue or any of their high street shops. Projects include, laboratory power supply projects for which there are a wide range of applications for the hobbyist, from servicing portable audio and video equipment to charging batteries; and miscellaneous projects such as a split charge unit for use in cars or similar vehicles when an auxiliary battery is used to power 12v accessories in a caravan or trailer. Both useful and innovative, these projects are above all practical and affordable.

Words to Rhyme with

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Author :
Publisher : Checkmark Books
ISBN 13 : 9780816043132
Total Pages : 692 pages
Book Rating : 4.0/5 (431 download)

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Book Synopsis Words to Rhyme with by : Willard R. Espy

Download or read book Words to Rhyme with written by Willard R. Espy and published by Checkmark Books. This book was released on 2001 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use dictionary of over 80,000 rhyming words.

Phonetics, Theory and Application

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Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Phonetics, Theory and Application by : William R. Tiffany

Download or read book Phonetics, Theory and Application written by William R. Tiffany and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1977 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Antifascisms

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Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838636763
Total Pages : 260 pages
Book Rating : 4.6/5 (367 download)

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Book Synopsis Antifascisms by : David Ward

Download or read book Antifascisms written by David Ward and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

Field Guide for Construction Management

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Author :
Publisher : iUniverse
ISBN 13 : 146206714X
Total Pages : 148 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Field Guide for Construction Management by : Dennis H. Sanders

Download or read book Field Guide for Construction Management written by Dennis H. Sanders and published by iUniverse. This book was released on 2011-12-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From any perspective, the ideal construction project is one in which the contractor shows up on your doorstep with the right price and all of his tools, people, and equipment ready to start, and builds exactly what you want for the price you want and finish on schedule. Everyone then goes away, happy as clams. This is the ideal, but it never occurs. The world is a competitive place; to survive, contractors must think competitively in order to win work. They must find a way to complete a quality project for the lowest price. Circumstances can easily derail even the best plans and contractors, but with planning, delays and cost overruns can be minimized. This handbook helps guide the construction manager through the trials and tribulations of selecting, expecting, rejecting, prompting, requiring, and documenting what the contractor produces on the project. Contracts can be written that foresee common problems and provide the construction manager with their resolution. The concepts in Field Guide for Construction Management can help you do just that.

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

German Technical Dictionary (Volume 2)

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Author :
Publisher : Routledge
ISBN 13 : 1134307969
Total Pages : 4684 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis German Technical Dictionary (Volume 2) by : Routledge

Download or read book German Technical Dictionary (Volume 2) written by Routledge and published by Routledge. This book was released on 2015-05-11 with total page 4684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 1995, the German Technical Dictionary has established itself as the definitive resource for anyone who needs to translate technical documents between German and English. This new edition has been substantially revised to reflect the technological environment of the 21st century. The revised edition contains over 75,000 entries, of which over 5,000 are new, with many new entries in the areas of: * the internet and telecommunications * bio-technology and the new genetics * new developments in health technology Throughout this dictionary continues to benefit from the features that made the first edition so valuable, including accurate translations in British and American English and an attractive, durable and easy to use layout.

Air Conditioning System Design

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 0081020910
Total Pages : 442 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Air Conditioning System Design by : Roger Legg

Download or read book Air Conditioning System Design written by Roger Legg and published by Butterworth-Heinemann. This book was released on 2017-06-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Conditioning System Design summarizes essential theory and then explains how the latest air conditioning technology operates. Load calculations, energy efficiency, and selection of technology are all explained in the context of air conditioning as a system, helping the reader fully consider the implications of design decisions. Whether users need to figure out how to apply their mechanical engineering degree to an air conditioning design task or simply want to find out more about air conditioning technology for a research project, this book provides a perfect guide. - Approaches air conditioning as a system, not just a collection of machines - Covers the essential theory on fluid flow and the latest in A/C technology in a very readable and easy-to-use style - Explains the significance of factors, such as climate and thermal comfort as A/C design considerations - Addresses design using a range of air conditioning technologies, such as evaporative cooling, VRF systems, psychromatic software, and dessicant dehumidification

I, Catherine

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Author :
Publisher : HarperCollins
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis I, Catherine by : Saint Catherine (of Siena)

Download or read book I, Catherine written by Saint Catherine (of Siena) and published by HarperCollins. This book was released on 1980 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding DC Circuits

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Author :
Publisher : Elsevier
ISBN 13 : 0080519946
Total Pages : 272 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Understanding DC Circuits by : Dale Patrick

Download or read book Understanding DC Circuits written by Dale Patrick and published by Elsevier. This book was released on 1999-12-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding DC Circuits covers the first half of a basic electronic circuits theory course, integrating theory and laboratory practice into a single text. Several key features in each unit make this an excellent teaching tool: objectives, key terms, self-tests, lab experiments, and a unit exam. Understanding DC Circuits is designed with the electronics beginner and student in mind. The authors use a practical approach, exposing the reader to the systems that are built with DC circuits, making it easy for beginners to master even complex concepts in electronics while gradually building their knowledge base of both theory and applications. Each chapter includes easy-to-read text accompanied by clear and concise graphics fully explaining each concept before moving onto the next. The authors have provided section quizzes and chapter tests so the readers can monitor their progress and review any sections before moving onto the next chapter. Each chapter also includes several electronics experiments, allowing the reader to build small circuits and low-cost projects for the added bonus of hands-on experience in DC electronics. Understanding DC Circuits fully covers dozens of topics including energy and matter; static electricity; electrical current; conductors; insulators; voltage; resistance; schematic diagrams and symbols; wiring diagrams; block diagrams; batteries; tools and equipment; test and measurement; series circuits; parallel circuits; magnetism; electromagnetism; inductance; capacitance; soldering techniques; circuit troubleshooting; basic electrical safety; plus much more. - Integrates theory and lab experiments - Contains course and learning objectives and self-quizzes - Heavily illustrated