Tourism Marketing In East And Southeast Asia

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Tourism Marketing in East and Southeast Asia

Author : Stylidis, Dimitrios
Publisher : CABI
ISBN 13 : 1800622147
Total Pages : 238 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios

Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Tourism in Southeast Asia

Author : Michael Hitchcock
Publisher : NIAS Press
ISBN 13 : 8776940349
Total Pages : 370 pages
Book Rating : 4.7/5 (769 download)

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Book Synopsis Tourism in Southeast Asia by : Michael Hitchcock

Download or read book Tourism in Southeast Asia written by Michael Hitchcock and published by NIAS Press. This book was released on 2009 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in Southeast Asia provides an up-to-date exploration of the state of tourism development and associated issues in one of the world's most dynamic tourism destinations. The volume takes a close look at many of the challenges facing Southeast Asian tourism at a critical stage of transition and transformation and following a recent series of crises and disasters. Building on and advancing the path-breaking Tourism in South-East Asia, produced by the same editors in 1993, it adopts a multidisciplinary approach and includes contributions from some of the leading researchers on tourism in Southeast Asia, presenting a number of fresh perspectives.

Tourism in South and Southeast Asia

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136002251
Total Pages : 304 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Tourism in South and Southeast Asia by : C. Michael Hall

Download or read book Tourism in South and Southeast Asia written by C. Michael Hall and published by Routledge. This book was released on 2012-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism. With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region. Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.

Tourism and Development in Southeast Asia

Author : Claudia Dolezal
Publisher : Routledge
ISBN 13 : 0429559224
Total Pages : 191 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Tourism and Development in Southeast Asia by : Claudia Dolezal

Download or read book Tourism and Development in Southeast Asia written by Claudia Dolezal and published by Routledge. This book was released on 2020-03-24 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the role tourism plays for sustainable development in Southeast Asia. It seeks to assesses tourism’s impact on residents and localities across the region by critically debating and offering new understandings of its dynamics on the global and local levels. Offering a myriad of case studies from a range of different countries in the region, this book is interdisciplinary in nature, thereby presenting a comprehensive overview of tourism’s current and future role in development. Divided into four parts, it discusses the nexus of tourism and development at both the regional and national levels, with a focus on theoretical and methodological foundations, protected areas, local communities, and broader issues of governance. Contributors from within and outside of Southeast Asia raise awareness of the local challenges, including issues of ownership or unequal power relations, and celebrate best-practice examples where tourism can be regarded as making a positive difference to residents’ life. The first edited volume to examine comprehensive analysis of tourism in Southeast Asia as both an economic and social phenomenon through the lens of development, this book will be useful to students and scholars of tourism, development, Southeast Asian culture and society and Asian Studies more generally.

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations

Author : Jinlin Zhao
Publisher : CRC Press
ISBN 13 : 1000164713
Total Pages : 229 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Hospitality and Tourism Industry in ASEAN and East Asian Destinations by : Jinlin Zhao

Download or read book The Hospitality and Tourism Industry in ASEAN and East Asian Destinations written by Jinlin Zhao and published by CRC Press. This book was released on 2021-07-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Tourism and Hospitality by : Richard George

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Development of Tourism and the Hospitality Industry in Southeast Asia

Author : Purnendu Mandal
Publisher : Springer
ISBN 13 : 9812876065
Total Pages : 131 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Development of Tourism and the Hospitality Industry in Southeast Asia by : Purnendu Mandal

Download or read book Development of Tourism and the Hospitality Industry in Southeast Asia written by Purnendu Mandal and published by Springer. This book was released on 2015-12-11 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

The Routledge Handbook of Tourism in Asia

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1317665880
Total Pages : 488 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Handbook of Tourism in Asia by : C. Michael Hall

Download or read book The Routledge Handbook of Tourism in Asia written by C. Michael Hall and published by Routledge. This book was released on 2016-09-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.

Buddhist Tourism in Asia

Author : Courtney Bruntz
Publisher : University of Hawaii Press
ISBN 13 : 0824881184
Total Pages : 273 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Buddhist Tourism in Asia by : Courtney Bruntz

Download or read book Buddhist Tourism in Asia written by Courtney Bruntz and published by University of Hawaii Press. This book was released on 2020-03-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collaborative work—the first to focus on Buddhist tourism—explores how Buddhists, government organizations, business corporations, and individuals in Asia participate in re-imaginings of Buddhism through tourism. Contributors from religious studies, anthropology, and art history examine sacred places and religious monuments as they have been shaped and reshaped by socioeconomic and cultural trends in the region. Following an introduction that offers the first theoretical understanding of tourism from a Buddhist studies’ perspective, early chapters discuss the ways Buddhists and non-Buddhists imagine concepts and places related to the religion. Case studies highlight Buddhist peace in India, Buddhist heavens and hells in Singapore, Thai temple space, and the future Buddha Maitreya in China. Buddhist tourism’s connections to the state, market, and new technologies are explored in chapters on Indian package tours for pilgrims, thematic Buddhist tourism in Cambodia, the technological innovations of Buddhist temples in China, and the promotion of pilgrimage sites in Japan. Contributors then situate the financial concerns of Chinese temples, speed dating in temples in Japan, and the diffuse and pervasive nature of Buddhism for tourism promotion in Ladakh, India. How have tourist routes, groups, sites, and practices associated with Buddhism come to be possible and what are the effects? In what ways do travelers derive meaning from Buddhist places? How do Buddhist sites fortify national, cultural, or religious identities? The comparative research in South, Southeast, and East Asia presented here draws attention to the intertwining of the sacred and the financial and how local and national sites are situated within global networks. Together these findings generate a compelling comparative investigation of Buddhist spaces, identities, and practices.

Tourism Towards 2030

Author : World Tourism Organization
Publisher : World Tourism Organization Publications
ISBN 13 : 9789284413997
Total Pages : 47 pages
Book Rating : 4.4/5 (139 download)

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Book Synopsis Tourism Towards 2030 by : World Tourism Organization

Download or read book Tourism Towards 2030 written by World Tourism Organization and published by World Tourism Organization Publications. This book was released on 2011 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNWTO Tourism Towards 2030 is a broad research project in continuation of UNWTOs work in the area of long-term forecasting initiated in the 1990s and aims at providing a global reference on tourism future development. Following the long-term forecast series of reports Tourism 2020 Vision, the Tourism Towards 2030 - Global Overview report updates international tourism projections through 2030. Central in the study are the projections for international tourism flows in the two decades 2010-2030, with as basis data series on international tourist arrivals as reported by destination countries for the period 1980-2010, taking into account subregion of destination, region of origin, mode of transport and purpose of visit.

Asian Cultures and Contemporary Tourism

Author : Elaine Chiao Ling Yang
Publisher : Springer
ISBN 13 : 9811079803
Total Pages : 225 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Asian Cultures and Contemporary Tourism by : Elaine Chiao Ling Yang

Download or read book Asian Cultures and Contemporary Tourism written by Elaine Chiao Ling Yang and published by Springer. This book was released on 2018-02-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.

Dark Tourism and Pilgrimage

Author : Daniel H. Olson
Publisher : CABI
ISBN 13 : 1789241871
Total Pages : 282 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Dark Tourism and Pilgrimage by : Daniel H. Olson

Download or read book Dark Tourism and Pilgrimage written by Daniel H. Olson and published by CABI. This book was released on 2019-12-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dark tourism. Taking a broad definition of pilgrimage so as to consider aspects of both religious and non-religious travel that might be considered pilgrimage-like, it covers theories and histories of dark tourism and pilgrimage, pilgrimage to dark tourism sites, and experience design. A key resource for researchers and students of heritage, tourism and pilgrimage, this book will also be of great interest to those studying anthropology, religious studies and related social science subjects.

The Routledge Companion to Media and Tourism

Author : Maria Månsson
Publisher : Routledge
ISBN 13 : 0429772831
Total Pages : 599 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The Routledge Companion to Media and Tourism by : Maria Månsson

Download or read book The Routledge Companion to Media and Tourism written by Maria Månsson and published by Routledge. This book was released on 2020-07-07 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

Film Tourism in Asia

Author : Sangkyun Kim
Publisher : Springer
ISBN 13 : 9811059098
Total Pages : 274 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Film Tourism in Asia by : Sangkyun Kim

Download or read book Film Tourism in Asia written by Sangkyun Kim and published by Springer. This book was released on 2017-10-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.

Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities

Author : Handayani, Bintang
Publisher : IGI Global
ISBN 13 : 1522573941
Total Pages : 141 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities by : Handayani, Bintang

Download or read book Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities written by Handayani, Bintang and published by IGI Global. This book was released on 2019-04-12 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.

Vientiane

Author : Marc Askew
Publisher : Routledge
ISBN 13 : 1134323646
Total Pages : 339 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Vientiane by : Marc Askew

Download or read book Vientiane written by Marc Askew and published by Routledge. This book was released on 2006-12-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing insights into this neglected Southeast Asian city, this interesting book interprets Vientiane’s landscape - physical as well as imagined - as a reflection of key aspects of Lao geo-political history, the nature of Lao urbanism, and its critical relation to constructions of Lao identity in the contemporary period. It is argued that the patterns of change seen through Vientiane’s past embody the key political and economic processes and transformations impacting on the people of Laos. The Lao urban past has rarely been an object of attention by scholars. Laos, in fact, is continually portrayed as a rural backwater, marginal to the dynamic trends affecting most of the Southeast Asian mainland. In contrast to these persistent and static portrayals of Laos as a tiny landlocked backwater, with no significant urban present or past, the authors aim to document, explain and evaluate the significance of the Lao urban landscape. Focusing on the theme of Vientiane’s ‘marginality’ in its various forms, the book interprets this apparent marginality as an historically-produced phenomenon resulting from geo-politics dating from the pre-colonial period and extending into the post-colonial period. Drawing on a wide range of research materials, Vientiane is the first work of its kind on this ignored city.