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Tourism Marketing For Rural Communities
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Book Synopsis Marketing Rural Tourism by : Gunjan Saxena
Download or read book Marketing Rural Tourism written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Book Synopsis Promoting Tourism in Rural America by :
Download or read book Promoting Tourism in Rural America written by and published by . This book was released on 1991 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Lise Héroux Publisher :Sackville, N.B. : Rural and Small Town Programme and Econotrends Limited ISBN 13 :9780888281173 Total Pages :95 pages Book Rating :4.2/5 (811 download)
Book Synopsis Tourism Marketing for Rural Communities in Canada and the United States by : Lise Héroux
Download or read book Tourism Marketing for Rural Communities in Canada and the United States written by Lise Héroux and published by Sackville, N.B. : Rural and Small Town Programme and Econotrends Limited. This book was released on 1994 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Nancy J. Church Publisher :Sackville, N.B. : Rural and Small Town Programme and Econotrends Limited ISBN 13 :9780888281166 Total Pages :102 pages Book Rating :4.2/5 (811 download)
Book Synopsis Tourism Marketing for Rural Communities in Canada and the United States by : Nancy J. Church
Download or read book Tourism Marketing for Rural Communities in Canada and the United States written by Nancy J. Church and published by Sackville, N.B. : Rural and Small Town Programme and Econotrends Limited. This book was released on 1994 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism and Recreation in Rural Areas by : Richard W. Butler
Download or read book Tourism and Recreation in Rural Areas written by Richard W. Butler and published by Wiley. This book was released on 1998-06-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have witnessed a change from the passive, low key use of rural areas for recreation to the explosion of tourism as a highly active and dominant agent of change and control in the countryside and associated rural communities. This book considers the effects of rural recreation and tourism with special reference to: * the economics of rural restructuring * public sector rural policies * imaging and reimaging * the social dynamics of rural change * sustainability of tourism and recreation in rural areas Contemporary reflections of each of these issues are brought together by Richard Butler, C. Michael Hall and John Jenkins from experts in Australasia, North America and Europe. The book provides a critical evaluation of the enthusiasm and promotion given to this growth industry by government and private bodies, and examines opportunities and challenges associated with the development and management of tourism in a rural environment.
Book Synopsis Tourism Marketing for Rural Communities by :
Download or read book Tourism Marketing for Rural Communities written by and published by . This book was released on 1994 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guide to marketing rural communities, focusing on research, market positioning and promotion of rural tourism destinations.
Book Synopsis Social Exchange Between Destination Marketing Organizations and Stakeholders in Tennessee's Rural Counties by : Angela Gray Sebby
Download or read book Social Exchange Between Destination Marketing Organizations and Stakeholders in Tennessee's Rural Counties written by Angela Gray Sebby and published by . This book was released on 2016 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting local culture and heritage, natural resources, farm-to-table opportunities, and outdoor recreation, more visitors are now travelling to rural communities for these experiences. The goal for rural areas interested in tourism is to create viable and sustainable tourism through destination-marketing strategies. These strategies require extensive research, appropriate planning, and allocated funding, often managed by a Destination Marketing Organization (DMO). With the creation of the Tennessee Rural Development Task Force, Tennessee's strategy is to increase economic growth in rural communities. While there is a need for the DMO to form an alliance with industry stakeholders, lack of incentives and strained relationships can inhibit beneficial collaboration. This study examines the stakeholders' perceptions of trust in the DMO by exploring the social exchanges DMOs in Tennessee rural areas currently utilize to form alliances while examining the effects on the tourism area. To achieve a deeper understanding of the social exchanges and trust involved in the relationships between DMOs and their industry stakeholders, grounded theory was chosen to explore the social interactions and study the relationships. Through interviews, participants were able to share their unique experiences and points of view to identify patterns and key themes of the social exchanges. This study identifies the grounded theory of commitment to change stands between the realization of the need to expand social benefits for the community and identifying the appropriate strategies needed to support the development of rural tourism. When DMOs and stakeholders decide to expand benefits, they engage in social exchanges in which the DMO is perceived as trustworthy; dependable and reliable. When stakeholders commit to change, trust in the DMO and the vision rural tourism development intensifies. This results in an inclusive community identity that encompasses a brand image, a community self, and a sense of belongingness, for locals and non-locals alike. Committing to change depicts the social processes between DMOs and their stakeholders in rural Tennessee tourism areas. The social process provisions allow for the theory to be utilized to guide DMOs in formulating strategies that strengthen the alliances and build trust for successful rural development.
Book Synopsis Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences by : Maria João Carneiro
Download or read book Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences written by Maria João Carneiro and published by Cambridge Scholars Publishing. This book was released on 2016-08-17 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.
Book Synopsis Rural Tourism and Enterprise by : Ade Oriade
Download or read book Rural Tourism and Enterprise written by Ade Oriade and published by CABI. This book was released on 2017-05-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Book Synopsis Linking Urban and Rural Tourism by : Susan L Slocum
Download or read book Linking Urban and Rural Tourism written by Susan L Slocum and published by CABI. This book was released on 2017-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy.
Book Synopsis Selected Studies on Rural Tourism and Development by : Gulizar Akkus
Download or read book Selected Studies on Rural Tourism and Development written by Gulizar Akkus and published by Cambridge Scholars Publishing. This book was released on 2019-01-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural tourism is a form of tourism that is based on natural resources and requires intertwining with rural areas. It can be easily integrated with other types of tourism, and can be an effective global development strategy. Therefore, introducing rural tourism practices in various regions throughout the world allows further exploration of the reciprocal effects of agriculture, rural areas and tourism. This book provides insights into the potential of rural tourism potential and its future development, through unique examples and case studies drawn from Turkey, which has been increasingly implementing this form of tourism in recent years. Given the continued existence of traditional lifestyles in rural areas and villages, in addition to the rich cultural heritage, local handicrafts, and the natural flora and fauna, rural tourism holds massive potential for Turkey. The volume will appeal to both international academicians and tourism professionals and practitioners, in addition to anyone with an interest in rural areas and rural development.
Download or read book Rural Tourism written by Bernard Lane and published by Routledge. This book was released on 2018-10-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Book Synopsis New Directions in Rural Tourism by : Lesley Roberts
Download or read book New Directions in Rural Tourism written by Lesley Roberts and published by Routledge. This book was released on 2017-03-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.
Book Synopsis Rural Tourism by : Arlene Hetherington
Download or read book Rural Tourism written by Arlene Hetherington and published by . This book was released on 1991 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Tourism and Sustainable Business by : Derek R. Hall
Download or read book Rural Tourism and Sustainable Business written by Derek R. Hall and published by Channel View Publications. This book was released on 2005-01-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Tourism, and Rural Development Publisher : ISBN 13 : Total Pages :104 pages Book Rating :4.F/5 ( download)
Book Synopsis Tourism as a Tool for Rural Development by : United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Tourism, and Rural Development
Download or read book Tourism as a Tool for Rural Development written by United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Tourism, and Rural Development and published by . This book was released on 1990 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism Publisher : ISBN 13 : Total Pages :208 pages Book Rating :4.0/5 (18 download)
Book Synopsis Tourism as a Tool for Rural Economic Development by : United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism
Download or read book Tourism as a Tool for Rural Economic Development written by United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
