Author : João Leitão
Publisher : Springer Nature
ISBN 13 : 3030892328
Total Pages : 287 pages
Book Rating : 4.0/5 (38 download)
Book Synopsis Tourism Entrepreneurship in Portugal and Spain by : João Leitão
Download or read book Tourism Entrepreneurship in Portugal and Spain written by João Leitão and published by Springer Nature. This book was released on 2022-02-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.