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Total Value Development How To Drive Service Innovation
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Book Synopsis Total Value Development: How To Drive Service Innovation by : Hull Frank Montgomery
Download or read book Total Value Development: How To Drive Service Innovation written by Hull Frank Montgomery and published by World Scientific. This book was released on 2016-08-10 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Value Development provides a framework to help businesses innovate and derive greater value from the services they offer. The secret is to devise an innovative model built on total value creation, identified as the total value development (TVD) model.The TVD model has broad applicability for any large organization. Here, case studies are presented showing the effectiveness of the TVD model in its practical application within companies. Statistical evidence is used to recommend improvements to performance outcomes, such as time compression, cost reduction, quality and innovation. Studies of over 100 service enterprises in the United States and the United Kingdom provide compelling evidence for benefits from business model innovation. Additional material in the form of guidance forms give readers the tools needed for the implementation and recording of successful in-project value development.Providing both a practical framework and real-life examples of adding value to current business practices, this book is essential reading for executives, managers and researchers in the field of business and innovation.
Download or read book Managing Innovation written by Joe Tidd and published by John Wiley & Sons. This book was released on 2018-06-05 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, todays students will be equipped to bring about the eras next great advances.
Book Synopsis Innovation Heroes: Understanding Customers As A Valuable Innovation Resource by : Tidd Joe
Download or read book Innovation Heroes: Understanding Customers As A Valuable Innovation Resource written by Tidd Joe and published by World Scientific. This book was released on 2018-05-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them. Contents: Customers at the Center StageDirect Approaches to Open the Solution Space: Users as Creativity MachinesIndirect Approaches to Open the Solution Space: Methods to Identify Latent NeedsApproaches to Close the Solution Space: Customers as EvaluatorsIntegrated Approaches to Open and Close the Solution Space: Multiple Customer InteractionDevelopment of Organizational Customer Integration Capabilities and Implementation of Customer Integration in NPD and NSD Readership: R&D, marketing, and innovation practitioners who want to improve their knowledge of customer integration in new product and service development as well as graduate and undergraduate students with a degree in innovation management, engineering management, design, or marketing. Keywords: New Product Development;Customer Integration;Innovation;Innovation ToolsReview: Key Features: These videos provide insights in some theoretical concepts or practical examples covered in the bookThe book provides web links for diving further into the one or the other topic discussed in the book
Book Synopsis Exploiting Intellectual Property To Promote Innovation And Create Value by : Tidd Joe
Download or read book Exploiting Intellectual Property To Promote Innovation And Create Value written by Tidd Joe and published by World Scientific. This book was released on 2017-10-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two traditional views of the role of intellectual property (IP) within the field of innovation management: in innovation management research, as an indicator or proxy for innovation inputs or outputs, e.g. patents or licensing income; or in innovation management practice, as a means of protecting knowledge. Exploiting Intellectual Property to Promote Innovation and Create Value argues that whilst both of these perspectives are useful, neither capture the full potential contribution of intellectual property in innovation management research and practice. The management of IP has become a central challenge in current strategies of Open Innovation and Business Model Innovation, but there is relatively little empirical work available. Theoretical arguments and empirical research suggest that from both an innovation policy and management perspective, the challenge is to use IP to encourage risk-taking and innovation, and that a broader repertoire of strategies is necessary to create and capture the economic and social benefits of innovation. This book identifies how intellectual property can be harnessed to create and capture value through exploiting new opportunities for innovation. It is organized around three related themes: public policies for IP; firm strategies for IP; and creating value from IP, and offers insights from the latest research on IP strategies and practices to create and capture the economic and social benefits of innovation. Contents: Introduction (Joe Tidd) Public Policies for Intellectual Property: Appropriation and Appropriability in Open Source Software (Linus Dahlander) Formal Institutional Contexts as Ownership of Intellectual Property Rights and Their Implications for the Organization of Commercialization of Innovations at Universities — Comparative Data from Sweden and the United Kingdom (Peter Lindelöf) Open for Business: Universities, Entrepreneurial Academics and Open Innovation (Allen T Alexander, Kristel Miller and Sean Fielding) Repurposing Pharmaceuticals: Does United States Intellectual Property Law and Regulatory Policy Assign Sufficient Value to New Use Patents? (Thomas A Hemphill) Firm Strategies for Intellectual Property: Differences and Similarities Between Patents, Registered Designs and Copyrights: Empirical Evidence from the Netherlands (Mischa C Mol and Enno Masurel) Imitation Through Technology Licensing: Strategic Implications for Smaller Firms (Julian Lowe and Peter Taylor) Firm Patent Strategies in US Technology Standards Development (Thomas A Hemphill) What's Small Size Got to Do with It? Protection of Intellectual Assets in SMEs (Heidi Olander, Pia Hurmelinna-Laukkanen and Jukka Mahonen) Knowledge and Intellectual Property Management in Customer-Supplier Relationships (Jaakko Paasi, Tuija Luoma and Katri Valkokari and Nari Lee) More than One Decade of Viagra: What Lessons can be Learned from Intellectual Property Rights in the Erectile Dysfunction Market? (Cássia Rita Pereira Da Veiga, Claudimar Pereira Da Veiga, Jansen Maia Del Corso, Eduardo Winter and Wesley Vieira Da Silva) Creating Value from Intellectual Property: Intellectual Capital, Innovation and Performance: Empirical Evidence from SMEs (Karl-Heinz Leitner) Intellectual Property Appropriation Strategy and Its Impact on Innovation Performance (Sairah Hussain and Mile Terziovski) The Role of Patent, Citation and Objection Stocks in the Productivity Analysis of R&D — Using Japanese Company Data (Yasuyuki Ishii) Host Location Knowledge Sourcing and Subsidiary Innovative Performance: Examining the Moderating Role of Alterna
Book Synopsis Radical Innovation Challenges: Corporate To Climate by : Joe Tidd
Download or read book Radical Innovation Challenges: Corporate To Climate written by Joe Tidd and published by World Scientific. This book was released on 2023-03-07 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and management approaches to innovation tend to focus on incremental changes to existing products and processes, such as new product development, design-thinking, and business model innovation. In contrast, Radical Innovation Challenges focusses on radical and breakthrough innovation, and identifies its distinct sources, organization, processes, and outcomes. This book illustrates conceptual models and practical methods to better understand and manage radical innovation, and provides an argument for an iterative coupling process, between knowledge-push and demand-pull challenges and opportunities.The book draws upon a distinct interdisciplinary body of knowledge to provide a crucial insight into the latest research and experience, and demonstrates how radical innovation practices and policies can be applied to fundamental corporate and social challenges such as climate change.
Book Synopsis Managing Innovation: Understanding And Motivating Crowds by : Brem Alexander
Download or read book Managing Innovation: Understanding And Motivating Crowds written by Brem Alexander and published by World Scientific. This book was released on 2019-03-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach.
Book Synopsis Managing Innovation: Internationalization Of Innovation by : Brem Alexander
Download or read book Managing Innovation: Internationalization Of Innovation written by Brem Alexander and published by World Scientific. This book was released on 2019-03-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume looks at the international aspects of innovation with case studies from China, Germany, India and Russia.
Book Synopsis Developing Holistic Strategic Management In The Advanced Ict Era by : Kodama Mitsuru
Download or read book Developing Holistic Strategic Management In The Advanced Ict Era written by Kodama Mitsuru and published by World Scientific. This book was released on 2019-09-19 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the lens of holistic systems theory, this book discusses strategic management adapted to evolving convergence in an era of advanced ICT from the viewpoint of the major management elements of strategy, organizations, technologies, operations and leadership.To discuss corporate change in response to such advanced technology in a theoretical and empirical manner, it is necessary not only to analyze and consider individual management elements such as strategy, organizations, technologies, operations and leadership in a piece-meal manner but also to determine the research issues from a framework based on a holistic management perspective through systems theory including interaction between and among the respective individual management elements (from micro to macro elements).Applying both innovation theory and capabilities theory, this book presents a new framework and knowledge for holistic strategic management from a systems theory lens that focuses on the issue of how major corporations can develop capabilities to achieve strategic innovation in response to the impacts of advanced ICT on corporate management.
Book Synopsis Innovation Discovery: Network Analysis Of Research And Invention Activity For Technology Management by : Daim Tugrul U
Download or read book Innovation Discovery: Network Analysis Of Research And Invention Activity For Technology Management written by Daim Tugrul U and published by World Scientific. This book was released on 2018-01-22 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of bibliometrics for the analysis of technology management is on the rise in our increasingly technological societies. Many are using these tools to document or record the rise of various technologies, making it necessary to take stock of the value and application of scientometric methods and their measures. Innovation Discovery shows the current state of play within the field of management of technology, and discusses how we can use networks to explore, understand and generate theory around the innovation process. It looks at the different streams of analysis used to understand bibliometric data, and presents alternative and novel ways of applying these techniques. Written as a comprehensive review of approaches by leading researchers in the field, this book is suitable for graduate and post-graduate students and researches looking to expand their knowledge and embark on further investigations in technology management. Contents: Part 1: Bibliometrics: The Case of Comparing an Ecosystem Using System and Network Approaches (Marco Tregua, Anna D'Auria, Tiziana Russo Spena, and Francesco Bifulco)Bibliometrics and Patents: Case of Forecasting of Biosensor Technologies for Emerging Point-of-Care and Medical IoT Applications (Nasir Jamil Sheikh, and Omar Sheikh)Patents: The Case of Exploitation of the Patent System Among SMEs and Private Inventors in Finland (J Talvela, M Karvonen, and T Kässi)Patents: Case of Analyzing Technological Knowledge Diffusion Among Technological Fields Using Patent Data: The Example of Microfluidics (Zheng Qiao, Lu-Cheng Huang, Fei-Fei Wu, Dan Wu, and Hui Zhang)Part 2: Patents and Networks: Case of Discerning the Evolutionary Nature of Technological Change in the Complex Product Industry (Fei Yuan and Kumiko Miyazaki)Patents and Networks: Case of Identification of Core Industry Actors for Electric Vehicle Battery by Application of Knowledge Flow (Yuan Yuan Shi and Tugrul Daim)Patents and Networks: Case of Social Network Analysis for Innovation (Antonello Cammarano, Mauro Caputo, Emilia Lamberti, and Francesca Michelino)Patents and Networks: Case of Cochlear Implant Technology Evolution Using Patent Classification Data (Srigowtham Arunagiri and Mary Mathew)Part 3: Bibliometrics and Networks: Case of a Multinational Perspective on How Eco-Innovation has Evolved in Academic Literature (Blanca de-Miguel-Molina, María de-Miguel-Molina, María-del-Val Segarra-Oña, and Ángel Peiró-Signes)Bibliometrics and Social Network Analysis Supporting the Research Development of Emerging Areas: Case Studies from Thailand (Nathasit Gerdsri and Alisa Kongthon)Bibliometrics and Networks: Trends and Typology of Emerging Antenna Propagation Technologies (Yasutomo Takano, Yuya Kajikawa, and Makoto Ando)Bibliometrics and Networks: Case of Project Management and the Emergence of a Knowledge-Based Discipline (Alan Pilkington, Kah-Hin Chai, and Le Yang)Part 4: Emerging Networking Methods: Innovation Intermediaries in Technological Alliances (Calvin S Weng)Emerging Networking Methods: Analysing Funding Patterns and Their Evolution in Two Medical Research Topics (Blanca de-Miguel-Molina, Scott W Cunningham, and Fernando Palop)Part 5: Advanced Methods: Identifying the Technology Profiles of R&D Performing Firms — A Matching of R&D and Patent Data (Peter Neuhäusler, Rainer Frietsch, Carolin Mund, and Verena Eckl)Advanced Methods: Identification of Promising High-Tech Solutions with Semantic Technologies: Energy, Pha
Book Synopsis Managing Innovation: What Do We Know About Innovation Success Factors? by : Brem Alexander
Download or read book Managing Innovation: What Do We Know About Innovation Success Factors? written by Brem Alexander and published by World Scientific. This book was released on 2019-03-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.
Book Synopsis Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook by : Brem Alexander
Download or read book Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook written by Brem Alexander and published by World Scientific. This book was released on 2017-03-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes. The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
Book Synopsis Corporate Underground: Bootleg Innovation And Constructive Deviance by : Peter Augsdorfer
Download or read book Corporate Underground: Bootleg Innovation And Constructive Deviance written by Peter Augsdorfer and published by World Scientific. This book was released on 2022-09-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the corporate underground, creative intrapreneurs produce ideas autonomously and without the consent of management. Such informal activity frequently 'corrects' and compensates for the weaknesses of formal organizational systems. The corporate underground is an adjusting element for a number of organizational paradoxes. This imposes a certain legitimacy on covert activities such as bootlegging and constructive deviance. It reflects a basic axiom of the evolutionary perspective: change and creativity are reliant upon elements of redundancy, waste and inefficiency.With contributions from 16 leading experts in this field, the book offers a comprehensive picture of the nature of covert creativity for theory, research and practice. The chapters cover a wide range of facets of underground activity, including basic information, the sensitive transition from underground to formal disclosure at an organization, and psychological factors. This book is a valuable compendium for academics and practitioners interested in R&D and innovation. Management seeking to better manage their innovative capabilities in their companies will also benefit from this book.
Book Synopsis Changing The Dynamics And Impact Of Innovation Management: A Systems Approach And The Iso Standard by : Joanne Hyland
Download or read book Changing The Dynamics And Impact Of Innovation Management: A Systems Approach And The Iso Standard written by Joanne Hyland and published by World Scientific. This book was released on 2022-09-27 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ISO Innovation Management System (IMS) Standard (ISO 56002) provides a much needed and well-timed input to the innovation management discipline. While research efforts within the domain of innovation management have vastly increased over the past decades, research has primarily been conducted through specific contributions to distinct areas of innovation management (e.g., top management, culture, processes), lacking a more holistic perspective. Practitioners know that managing innovation is challenging. Bringing in a globally recognised standard that offers a holistic perspective will be key in professionalising the innovation management discipline, much like quality management and project management standards have done in the past.This book focuses on the ISO Innovation Management System Standard and the links with ISPIM's Body of Knowledge (BoK) special interest group, the ISO innovation management community, and the International Collaboration Platform for Innovation Management System (ICP4IMS). It covers four topics as follows:
Book Synopsis Managing Knowledge, Absorptive Capacity And Innovation by : Joe Tidd
Download or read book Managing Knowledge, Absorptive Capacity And Innovation written by Joe Tidd and published by World Scientific. This book was released on 2021-05-05 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge Management focuses on identifying, sharing, storing, and exploiting internal knowledge, whereas Open Innovation is more concerned with sources of external knowledge. However, this simple dichotomy between open and closed approaches is unhelpful and not realistic. Instead, it is the interaction between internal and external knowledge that creates dynamic capabilities and the ability to innovate. In particular, we need to better understand the interactions between internal and external knowledge, and how these influence innovation outcomes under different conditions. This edited volume, Managing Knowledge, Absorptive Capacity, and Innovation, provides an opportunity to combine contemporary interests in Open Innovation with the classic notion of absorptive capacity, to better understand how organisations can manage the absorption and exploitation of inbound external sources of knowledge in order to innovate.
Book Synopsis Promoting Innovation In New Ventures And Small- And Medium-sized Enterprises by : Tidd Joe
Download or read book Promoting Innovation In New Ventures And Small- And Medium-sized Enterprises written by Tidd Joe and published by World Scientific. This book was released on 2017-09-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the pioneering work scholars such as Joseph Schumpeter and Peter Drucker, the fields of innovation and entrepreneurship have evolved to become two separate and distinct disciplines. Schumpeter 1 focused on the contributions of entrepreneurial startups and smaller firms, whereas Schumpeter 2 emphasized the role of formal research, development and industrial innovation in larger firms. Unfortunately, the study and practice of each field has suffered as a result: entrepreneurship has become preoccupied with individual entrepreneurs and small business creation, and innovation is dominated by corporate R&D and new product development. Promoting Innovation in New Ventures and Small and Medium Sized Enterprises (SMEs) aims to bridge these two fields by examining innovation in new ventures and SMEs. This book identifies themes which can reunite the study and practice of entrepreneurship and innovation by examining a potentially bridging phenomenon. The focus here is on high growth, innovative SMEs, and the interactions between SMEs and larger organizations, private and public. It is organized around three overlapping themes: SME innovation performance, practices and networks. Contents: Introduction (Joe Tidd)SME Innovation and Performance: Innovation and Growth in the city Region: Microeconomic Evidence of Asymmetries (David Devins, George Lodorfos, Ioannis Kostopoulos and Don Webber)Innovation and Organizational Size in Irish SMES: An Empirical Study (Rodney McAdam, Renee S Reid and David A Gibson)Effects of Product Innovation and Organizational Capabilities on Competitive Advantage: Evidence from UK Small and Medium Manufacturing Enterprises (Ana Christina O Siqueira and Andy D Cosh)Intellectual Capital, Innovation and Performance: Empirical Evidence from SMEs (Karl-Heinz Leitner)Fast-Growing SMEs and the Role of Innovation (Christina Grundström, Roland Sjöström, Anders Uddenberg and Anna Öhrwall Rönnbäck)Perceived Competition and Innovative Intentions in Dutch Small and Medium-Sized Enterprises (Jeroen P J De Jong)The Impact of Environmental Uncertainty Dimensions on Organizational Innovativeness: An Empirical Study on SMEs (Cevahir Uzkurt, Rachna Kumar, Halil Semih Kimzan and Hanife Sert)SME Practices for Innovation: A Model of Organizational Innovation Implementation Effectiveness in Small to Medium Firms (Sukanlaya Sawang and Kerrie L Unsworth)A Study of Organizational Determinants and Innovation Practices in Dubai SMEs (Yahya Al-Ansari, Jun Xu and Simon Pervan)Perspectives on Innovation Management of Ecuadorian Companies: Empirical Evidence (Guillermo Javier Diaz-Villavicencio, Simone Didonet and Alexander Dodd)The Relationship between Top Management Team Innovation Orientation and Firm Growth: The Mediating Role of Firm Innovativeness (Nils D Kraiczy, Andreas Hack, Franz W Kellermanns)Organizational Learning, Non-Technical Innovation and Customer Satisfaction of SMEs (Dimitrios Kafetzopoulos and Evangelos Psomas)What's Small Size Got to do with it? Protection of Intellectual Assets in SMEs (Heidi Olander, Pia Hurmelinna-Laukkanen and Jukka Mahonen)SME Networks for Open Innovation: Governance of Innovation and Growth in SME Networks (Tove Brink)Knowledge Inflows from Market- and Science-Based Actors, Absorptive Capacity, Innovation and Performance: A Study of SMEs (Graciela Corral de Zubielqui, Janice Jones and Laurence Lester)Understanding Relationships between Universities and SMEs in Emerging High Technology Industries: The Case of Opto-Electronics (Chris Hendry, Ja
Book Synopsis Service Innovation: How to Go from Customer Needs to Breakthrough Services by : Lance Bettencourt
Download or read book Service Innovation: How to Go from Customer Needs to Breakthrough Services written by Lance Bettencourt and published by McGraw Hill Professional. This book was released on 2010-06-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation "The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm "Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics "Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University "Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc. If there’s one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done. Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products. True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service. Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes. Among the numerous key ideas and practices are: Insight on understanding the different types of clients you serve—and how your products deliver value to them Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products Practical guidance on staying focused on the "fuzzy front end" of service innovation The fundamental elements of a winning service strategy Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in Service Innovation, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.
Book Synopsis Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation by : Kristensson Per
Download or read book Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation written by Kristensson Per and published by World Scientific. This book was released on 2019-02-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. Idea management will be a central part of this, where the specifics with handling service ideas, both internally and externally, are illuminated.Realization: Deals with aspects on how to realize service innovations. This includes different aspects such as specific tools to be used for developing services, and also processes such as service design which aims to receive a better understanding of the customer or user. As co-creation is an important aspect of service innovation, this will also be dealt with. Finally, as many service innovations require behavior change (internally within the organization and externally among the receiving parties), this will also be covered.Value capture: Companies transitioning to become more service-oriented discover the need to reconsider old business models in order to capitalize on their service offerings. Services are often taken for granted and included in the price. This book will addresses the problem of going 'from free to fee'. In addition, the book also deals with the difficulties that involve moving from a traditional product-oriented logic to a more contemporary service-logic.
