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Total Quality In Marketing
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Book Synopsis Total Quality in Marketing by : William C. Johnson
Download or read book Total Quality in Marketing written by William C. Johnson and published by CRC Press. This book was released on 1995-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Book Synopsis Total Quality in Marketing by : Frank Voehl
Download or read book Total Quality in Marketing written by Frank Voehl and published by Routledge. This book was released on 2017-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Book Synopsis Strategic Total Quality Management by : Christian Madu
Download or read book Strategic Total Quality Management written by Christian Madu and published by Praeger. This book was released on 1995-04-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. Increasingly, issues concerning the environment, business ethics and integrity are important and do affect the competitiveness and survivability of the firm. Quality must, therefore, take a more systemic or holistic definition. Also, with the increasing focus on product quality and many companies targeting six sigma or zero defect, product quality alone will not be enough of a competitive weapon for any one firm. Strategic Total Quality Management is based on a measure of quality as the overall performance of the firm. The book discusses all aspects of quality management from a strategic total quality management perspective. It starts with an introduction of this new philosophy of quality, and presents guidelines for its implementation and strategic framework to guide the practice of strategic total quality management. The importance of environmental quality planning is discussed and a chapter is presented on the role of statistics in strategic total quality management. The book then discusses leadership and paradigm innovation and how they influence visionary management and quality practice. An examination of the works of Deming and Juran is synthesized in the context of strategic total quality management. The book will be useful to quality practitioners who need to know of alternative views of quality, students who are constantly challenged by the emerging quality management philosophies, and researchers who need to explore in depth some of these concepts of quality.
Book Synopsis Total Quality Management for Project Management by : Kim H. Pries
Download or read book Total Quality Management for Project Management written by Kim H. Pries and published by CRC Press. This book was released on 2012-08-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding ways to improve margins can be the difference between organizations that thrive and those that simply survive during times of economic uncertainty. Describing why cost reductions can be just as powerful as increases in revenue, Total Quality Management for Project Management explains how to integrate time-tested project management tools wit
Book Synopsis Total Quality Management by : Peratec Ltd
Download or read book Total Quality Management written by Peratec Ltd and published by Springer Science & Business Media. This book was released on 1994-04-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality is a customer issue. It arises because customers require products and services, which not only meet their performance requirements but are satisfac tory in terms of safety, length of working life and pride of ownership. In a manufacturing organization, therefore, the achievement of quality standards is not restricted to the production departments. It extends to all parts of the business from conceptual design to marketing, from order processing and distribution. A quality product is not just a solidly made item dating from the days when 'Made in Britain' distinguished goods from all the inferior products coming out of the emerging industries of the Far East. It is a product which ranks high against all the criteria which sophisticated consumers now use to evaluate the things they buy. If you agree with the argument that a company is much more likely to produce high quality if all departments are motivated to achieve high quality results then you already have a good understanding of the basic principles of Total Quality Management (TQM). But TQM is not a 'quick fix' or a magic cure. It is a management technique designed to involve all parts of the business in the pursuit of, and commitment to, the highest quality result. By involving everyone from the Chief Executive to the most junior employee in the company's objectives, in a way which means something in their particular job, the company is well on the way to achieving the best results its workforce can achieve.
Book Synopsis Implementation of Total Quality Management by : Erdener Kaynak
Download or read book Implementation of Total Quality Management written by Erdener Kaynak and published by Routledge. This book was released on 2013-10-18 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming’s 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization’s unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience. The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.
Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Total Quality in Marketing by : William Charles Johnson
Download or read book Total Quality in Marketing written by William Charles Johnson and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning in a Total Quality Environment by : William Winston
Download or read book Marketing Planning in a Total Quality Environment written by William Winston and published by Routledge. This book was released on 2020-02-27 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item. This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Book Synopsis Total Quality Control by : Armand V. Feigenbaum
Download or read book Total Quality Control written by Armand V. Feigenbaum and published by . This book was released on 2008 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Total Quality by : Vincent K. Omachonu
Download or read book Principles of Total Quality written by Vincent K. Omachonu and published by CRC Press. This book was released on 2004-05-27 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of global competition, the demands of customers are growing, and the quest for quality has never been more urgent. Quality has evolved from a concept into a strategy for long-term viability. The third edition of Principles of Total Quality explains this strategy for both the service and manufacturing sectors. This edition addr
Book Synopsis Fundamentals of Total Quality Management by : Jens J. Dahlgaard
Download or read book Fundamentals of Total Quality Management written by Jens J. Dahlgaard and published by Routledge. This book was released on 2008-01-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Management is vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.
Book Synopsis Total Quality Management and Just-in-time Purchasing by : Hale Kaynak
Download or read book Total Quality Management and Just-in-time Purchasing written by Hale Kaynak and published by Taylor & Francis. This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories from operations management, organization theory, strategic management and marketing. U.S. companies have implemented TQM and JITP techniques to improve their global competitive position. The results indicate that the extent of TQM and JITP implementation positively correlates with a firm's performance. Furthermore, the relation between JITP and financial and market performance is more significant in those industries that face high as opposed to low foreign competition. In this study, the validity of findings was assessed in four parts: statistical conclusion, internal, construct, and external validity. Each validity type is defined and its threats are discussed. Based on the findings, a revised research model is offered. The author also notes likely avenues of future research for theorists and practitioners.
Book Synopsis Quality is Everybody's Business by : Patrick L. Townsend
Download or read book Quality is Everybody's Business written by Patrick L. Townsend and published by Routledge. This book was released on 2019-01-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Done correctly, Total Quality Management (TQM) will increase your profits and preserve your resources, make your customers and employees happy, and it is the ethical thing to do. The key, of course, is to do it right. Unfortunately, when quality efforts fail to fulfill their potential, business leaders begin to doubt the efficacy of making the pursuit of quality a primary organizational priority. The most consistent mistake: starting small and implementing only part of the plan. Examples of partial efforts ending in disappointment or disaster abound. As a result, the only thing "total" about TQM processes has been the level of frustration. Quality is Everybody's Business makes it possible for people at all levels of your organization to understand the underlying theory and the specific mechanics of continual improvement. In an easy-to-read style, the book shows you how to untangle seemingly complex theory into guidelines for everyday managing and leading. The authors provide a comprehensive presentation of the practical details and the reasoning behind defining, implementing, and maintaining a 100% employee involvement process. Taken as a whole, the articles presented in this book address the theory and the practice of TQM in an integrated manner. Once your customers experience quality, they will continue to look for the quality option. Done correctly, TQM can be defined and implemented in six-to-eight months - and that includes actively involving everyone on the payroll in the process and seeing positive bottom line results virtually immediately. Whether your organization has a TQM process in place or is just beginning to implement one, Quality is Everybody's Business gives you the tools to make it a complete quality process.
Book Synopsis Total Quality Control, Revised (Fortieth Anniversary Edition) by : Armand V. Feigenbaum
Download or read book Total Quality Control, Revised (Fortieth Anniversary Edition) written by Armand V. Feigenbaum and published by McGraw-Hill. This book was released on 1991-01-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 2 of 2. Total quality control is a system for integrating the quality development, maintenance, and improvement efforts of the various groups in an organization so as to produce marketing, engineering, production, and service at the most economical levels for full customer satisfaction. This is a complete handbook on the subject by the originator of total quality control. The first edition of this book was published in 1951 and this is the 40th third edition complete with a new 16 page addition on: The Total Quality Imperative, 12 Benchmarks for Quality Control in the 90's and 4 management principles for total quality.
Book Synopsis Total Quality Management by : G. Kanji
Download or read book Total Quality Management written by G. Kanji and published by Springer Science & Business Media. This book was released on 1995-03-31 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book leading experts including George Box, Noriaki Kano, Yoshio Kondo, John Oakland and James Harrington, analyse and document various aspects of Total Quality Management. Contributions range from discussions of the principles, strategy, culture, leadership, eduction and benchmarking to world class experience and achieving excellence both in the manufacturing and service industries. With over 100 contributions this book is an invaluable resource for the total quality managment journey. It will be of special interest to educationalists, academics, senior managers and directors, and quality practitioners from both the public and private sectors.
Book Synopsis Working Towards Just-in-Time by : A.D. Dear
Download or read book Working Towards Just-in-Time written by A.D. Dear and published by Springer Science & Business Media. This book was released on 1988-06-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Dear argues that just-in-time is essentially a philosophy rather than a rigid methodology and that the important thing is to grasp the fundamental ideas involved and then to see where, how and to what extent they can be applied in the context of any particular enterprise.
