Relaciones públicas

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Publisher : ESIC Editorial
ISBN 13 : 9788473565585
Total Pages : 412 pages
Book Rating : 4.5/5 (655 download)

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Book Synopsis Relaciones públicas by : Octavio Isaac Rojas Orduña

Download or read book Relaciones públicas written by Octavio Isaac Rojas Orduña and published by ESIC Editorial. This book was released on 2008-09-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro nos ayuda a sacarle el mayor partido posible a las relaciones públicas, mostrándonos las últimas tendencias y herramientas para mejorar las relaciones con nuestros clientes. En él, se revisan servicios básicos como seguimiento de prensa, elaboración de notas de prensa, hasta la irrupción de la comunicación online a través de las salas de prensa en internet, los blogs, wikis, etc. “Todas las organizaciones tienen el derecho y el deber de comunicarse eficaz y éticamente con el público. Este libro nace de esta premisa. Las herramientas y tácticas que incluye este libro pueden aplicarse perfectamente en todo tipo de sectores. Se trata de dotar a las organizaciones de una serie de instrumentos asequibles con el fin de que colmen sus necesidades de comunicación”, indica Octavio Isaac Rojas Orduña. “Las RRPP tienen el poder para influir en la percepción, las actitudes y el comportamiento de sus audiencias. Este libro identifica esta oportunidad, propone una serie de tácticas y herramientas para su uso inmediato en el marco de un plan y una estrategia de comunicación y busca establecer algunos parámetros de buenas prácticas que ayuden al lector en su afán de relacionarse adecuadamente con su público”, señala el autor. Autor: Octavio Isaac Rojas Orduña, es Consultor Senior en Weber Shandwick. Ha ganado premios como guionista de radio en México, otros países de Latinoamérica y Alemania. ÍNDICE: La profesión de las relaciones públicas, una introducción.- Las relaciones públicas: un sector en auge.- El papel de las relaciones públicas en las organizaciones.- Diseño de una campaña de relaciones públicas.- Herramientas y tácticas de la relaciones públicas.- Evaluación de resultados.- Cómo contratar un servicio externo de RRPP.- Casos de éxito.- Anexos Generales.

Relaciones públicas

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Publisher :
ISBN 13 : 9789568619022
Total Pages : 109 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Relaciones públicas by : Universidad del Pacífico (Chile). Escuela de Relaciones Públicas

Download or read book Relaciones públicas written by Universidad del Pacífico (Chile). Escuela de Relaciones Públicas and published by . This book was released on 2010 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comunicación estratégica

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Publisher :
ISBN 13 : 9788448198886
Total Pages : 239 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Comunicación estratégica by : José Daniel Barquero Cabrero

Download or read book Comunicación estratégica written by José Daniel Barquero Cabrero and published by . This book was released on 2005 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo del libro es mejorar el mundo de la empresa a través de las Relaciones Públicas, en el que se explica por qué son indispensables para el éxito y desarrollo de la empresa global. Enseña las funciones de un director de Relaciones Públicas y a través de éste: los importantes costes que ahorra a la empresa. Conocer la forma de descubrir oportunidades para obtener credibilidad y confianza de su organización ante sus diferentes públicos. Seleccionar y evaluar las oportunidades en estrategias de Relaciones Públicas. Conocer un método científico para realizar una investigación en Relaciones Públicas y cómo obtener la cooperación y evitar conflictos dentro de la empresa. Este libro ofrece una serie de capítulos perfectamente enlazados, poniendo al alcance del lector todo lo que un especialista en Relaciones Públicas debería conocer.

Las relaciones públicas en la empresa

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Publisher :
ISBN 13 : 9788448301521
Total Pages : 90 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Las relaciones públicas en la empresa by : Juan A. Cabrera

Download or read book Las relaciones públicas en la empresa written by Juan A. Cabrera and published by . This book was released on 1996 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El proceso de las relaciones públicas

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Publisher :
ISBN 13 : 9789686677331
Total Pages : 303 pages
Book Rating : 4.6/5 (773 download)

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Book Synopsis El proceso de las relaciones públicas by : Christine Friesleben Goff

Download or read book El proceso de las relaciones públicas written by Christine Friesleben Goff and published by . This book was released on 1995 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interrogantes de Las Relaciones Públicas

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Publisher :
ISBN 13 : 9789802326037
Total Pages : 141 pages
Book Rating : 4.3/5 (26 download)

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Book Synopsis Interrogantes de Las Relaciones Públicas by : Eleonora Parra de Párraga

Download or read book Interrogantes de Las Relaciones Públicas written by Eleonora Parra de Párraga and published by . This book was released on 1997 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Práctica de las relaciones públicas

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Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (433 download)

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Book Synopsis Práctica de las relaciones públicas by :

Download or read book Práctica de las relaciones públicas written by and published by . This book was released on 1963 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El Verdadero Poder de Las Relaciones Públicas

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Author :
Publisher : Libros para Todos
ISBN 13 : 9789706611840
Total Pages : 184 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis El Verdadero Poder de Las Relaciones Públicas by : Académia de Relaciones Públicas

Download or read book El Verdadero Poder de Las Relaciones Públicas written by Académia de Relaciones Públicas and published by Libros para Todos. This book was released on 2001-05-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: La experiencia de diez relacionistas públicos sobresalientes se ofrece al lector en este volumen. El poder de las relaciones públicas es ilimitado y puede ser positivo o negativo. Bien manejado acarrea beneficios incalculables. Conozca sus experiencias, así como sus triunfos y fracasos.

Relaciones públiques en la actualidad

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Publisher :
ISBN 13 : 9788470748516
Total Pages : 268 pages
Book Rating : 4.7/5 (485 download)

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Book Synopsis Relaciones públiques en la actualidad by : María A. Gabino Campos

Download or read book Relaciones públiques en la actualidad written by María A. Gabino Campos and published by . This book was released on 2019 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La investigación en relaciones públicas

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Publisher :
ISBN 13 : 9788480883573
Total Pages : 190 pages
Book Rating : 4.8/5 (835 download)

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Book Synopsis La investigación en relaciones públicas by : John V. Pavlik

Download or read book La investigación en relaciones públicas written by John V. Pavlik and published by . This book was released on 1999-01-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabia usted que muchas de las noticias que consumimos en los medios de comunicacion han sido fabricadas intencionadamente? Como se puede seducir a un periodista para que publique una noticia preconcebida? Como podemos detectar que noticias son el producto de la imaginacion de un experto en comunicacion? Que sabemos en realidad sobre los "laboratorios de informacion"? Y sobre la informacion preparada? Estos son algunos de los interrogantes a lo que pretende responder esta obra.

ABC DE LAS RELACIONES PUBLICAS: TODOS LOS SECRETOS Y FUNDAMENTOS DE LAS RELACIONES PUBLICAS CON EJEMPLOS REALES

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Publisher :
ISBN 13 : 9788480880534
Total Pages : 0 pages
Book Rating : 4.8/5 (85 download)

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Book Synopsis ABC DE LAS RELACIONES PUBLICAS: TODOS LOS SECRETOS Y FUNDAMENTOS DE LAS RELACIONES PUBLICAS CON EJEMPLOS REALES by : Sam Black

Download or read book ABC DE LAS RELACIONES PUBLICAS: TODOS LOS SECRETOS Y FUNDAMENTOS DE LAS RELACIONES PUBLICAS CON EJEMPLOS REALES written by Sam Black and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exámen sobre la importancia que las relaciones públicas tienen lugar en el actual mundo de los negocios, incluyendo numerosos estudios de casos reales, así como ejemplos de actuaciones internacionales.

El libro práctico de la comunicación y las relaciones públicas

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Publisher : Folio Publishing Corporation
ISBN 13 : 9788441308114
Total Pages : 363 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis El libro práctico de la comunicación y las relaciones públicas by : ADECEC

Download or read book El libro práctico de la comunicación y las relaciones públicas written by ADECEC and published by Folio Publishing Corporation. This book was released on 1997-01-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bourdieu's Secret Admirer in the Caucasus

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Publisher : University of Chicago Press
ISBN 13 : 9780226142821
Total Pages : 424 pages
Book Rating : 4.1/5 (428 download)

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Book Synopsis Bourdieu's Secret Admirer in the Caucasus by : Georgi M. Derluguian

Download or read book Bourdieu's Secret Admirer in the Caucasus written by Georgi M. Derluguian and published by University of Chicago Press. This book was released on 2005-07-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourdieu's Secret Admirer in the Caucasus is a gripping account of the developmental dynamics involved in the collapse of Soviet socialism. Fusing a narrative of human agency to his critical discussion of structural forces, Georgi M. Derluguian reconstructs from firsthand accounts the life story of Musa Shanib—who from a small town in the Caucasus grew to be a prominent leader in the Chechen revolution. In his examination of Shanib and his keen interest in the sociology of Pierre Bourdieu, Derluguian discerns how and why this dissident intellectual became a nationalist warlord. Exploring globalization, democratization, ethnic identity, and international terrorism, Derluguian contextualizes Shanib's personal trajectory from de-Stalinization through the nationalist rebellions of the 1990s, to the recent rise in Islamic militancy. He masterfully reveals not only how external economic and political forces affect the former Soviet republics but how those forces are in turn shaped by the individuals, institutions, ethnicities, and social networks that make up those societies. Drawing on the work of Charles Tilly, Immanuel Wallerstein, and, of course, Bourdieu, Derluguian's explanation of the recent ethnic wars and terrorist acts in Russia succeeds in illuminating the role of human agency in shaping history.

Stone Dreams

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Publisher : Academic Studies PRess
ISBN 13 : 164469915X
Total Pages : 111 pages
Book Rating : 4.6/5 (446 download)

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Book Synopsis Stone Dreams by : Akram Aylisli

Download or read book Stone Dreams written by Akram Aylisli and published by Academic Studies PRess. This book was released on 2022-08-16 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid ethnic violence, political corruption, and petty professional intrigue, an artist tries to live free of lies. Set during the last years of the Soviet Union, Stone Dreams tells the story of Azerbaijani actor Sadai Sadygly, who lands in a Baku hospital while trying to protect an elderly Armenian man from a gang of young Azerbaijanis. Something of a modern-day Don Quixote, Sadai has long battled the hatred and corruption he observes in contemporary Azerbaijani society. Wandering in and out of consciousness, he revisits his hometown, the ancient village of Aylis, where Christian Armenians and Muslim Azeris once lived peacefully together, and dreams of making a pilgrimage of atonement to Armenia. Stone Dreams is a searing, painful meditation on the ability of art and artists—of individual human beings—to make change in the world.

On the Development of Peoples

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis On the Development of Peoples by : Catholic Church. Pope (1963-1978 : Paul VI)

Download or read book On the Development of Peoples written by Catholic Church. Pope (1963-1978 : Paul VI) and published by . This book was released on 1980 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials for Child Development Associates Working with Young Children

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Publisher : Ingram
ISBN 13 : 9780975914007
Total Pages : 466 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Essentials for Child Development Associates Working with Young Children by : Carol Brunson Day

Download or read book Essentials for Child Development Associates Working with Young Children written by Carol Brunson Day and published by Ingram. This book was released on 2004-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Reference Grammar of Modern Spanish

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Publisher : Springer Science & Business Media
ISBN 13 : 1461583683
Total Pages : 533 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis A New Reference Grammar of Modern Spanish by : John Butt

Download or read book A New Reference Grammar of Modern Spanish written by John Butt and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: (abridged and revised) This reference grammar offers intermediate and advanced students a reason ably comprehensive guide to the morphology and syntax of educated speech and plain prose in Spain and Latin America at the end of the twentieth century. Spanish is the main, usually the sole official language of twenty-one countries,} and it is set fair to overtake English by the year 2000 in numbers 2 of native speakers. This vast geographical and political diversity ensures that Spanish is a good deal less unified than French, German or even English, the latter more or less internationally standardized according to either American or British norms. Until the 1960s, the criteria of internationally correct Spanish were dictated by the Real Academia Espanola, but the prestige of this institution has now sunk so low that its most solemn decrees are hardly taken seriously - witness the fate of the spelling reforms listed in the Nuevas normas de prosodia y ortograjia, which were supposed to come into force in all Spanish-speaking countries in 1959 and, nearly forty years later, are still selectively ignored by publishers and literate persons everywhere. The fact is that in Spanish 'correctness' is nowadays decided, as it is in all living languages, by the consensus of native speakers; but consensus about linguistic usage is obviously difficult to achieve between more than twenty independent, widely scattered and sometimes mutually hostile countries. Peninsular Spanish is itself in flux.