Essays on congruence theory in marketing

Download Essays on congruence theory in marketing PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3658393645
Total Pages : 177 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!


Book Synopsis Essays on congruence theory in marketing by : Robér Rollin

Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry

Download Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry by : Erin Cavusgil

Download or read book Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry written by Erin Cavusgil and published by . This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Better Than Conscious?

Download Better Than Conscious? PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262195801
Total Pages : 465 pages
Book Rating : 4.2/5 (621 download)

DOWNLOAD NOW!


Book Synopsis Better Than Conscious? by : Christoph Engel

Download or read book Better Than Conscious? written by Christoph Engel and published by MIT Press. This book was released on 2008 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts discuss the implications of the ways humans reach decisions through the conscious and subconscious processing of information.

Becoming Someone New

Download Becoming Someone New PDF Online Free

Author :
Publisher :
ISBN 13 : 0198823738
Total Pages : 305 pages
Book Rating : 4.1/5 (988 download)

DOWNLOAD NOW!


Book Synopsis Becoming Someone New by : Enoch Lambert

Download or read book Becoming Someone New written by Enoch Lambert and published by . This book was released on 2020 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we decide whether to experience something that is unlike anything we have ever encountered? Philosophers have recently argued that we are in situations of this kind for more of our decisions than we usually recognize. This volume brings together philosophers and psychologists to investigate the phenomenon of transformative experience.

Memory

Download Memory PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 154436329X
Total Pages : 545 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!


Book Synopsis Memory by : Bennett L. Schwartz

Download or read book Memory written by Bennett L. Schwartz and published by SAGE Publications. This book was released on 2020-07-08 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory: Foundations and Applications covers key memory models, theories, and experiments, and demonstrates how students can improve their own ability to learn and remember. The three-pronged organization provides an overview of the psychological science of Memory, builds expertise in advanced topics, and allows the reader to think about how memory research benefits society.

Knowledge, Concepts And Categories

Download Knowledge, Concepts And Categories PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 1040290590
Total Pages : 480 pages
Book Rating : 4.0/5 (42 download)

DOWNLOAD NOW!


Book Synopsis Knowledge, Concepts And Categories by : Koen Lamberts

Download or read book Knowledge, Concepts And Categories written by Koen Lamberts and published by Psychology Press. This book was released on 2024-11-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings together an overview of recent research on concepts and knowledge that abstracts across a variety of specific fields of cognitive psychology. Readers will find data from many different areas, including developmental psychology, formal modelling, neuropsychology and connectionism.

Resources in Education

Download Resources in Education PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1990 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Awards Index

Download Research Awards Index PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis Research Awards Index by :

Download or read book Research Awards Index written by and published by . This book was released on with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the Twenty-first Annual Conference of the Cognitive Science Society

Download Proceedings of the Twenty-first Annual Conference of the Cognitive Science Society PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 1135658366
Total Pages : 1346 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!


Book Synopsis Proceedings of the Twenty-first Annual Conference of the Cognitive Science Society by : Martin Hahn

Download or read book Proceedings of the Twenty-first Annual Conference of the Cognitive Science Society written by Martin Hahn and published by Psychology Press. This book was released on 2020-11-26 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the complete collection of peer-reviewed presentations at the 1999 Cognitive Science Society meeting, including papers, poster abstracts, and descriptions of conference symposia. For students and researchers in all areas of cognitive science.

Handbook of Child Psychology, Cognition, Perception, and Language

Download Handbook of Child Psychology, Cognition, Perception, and Language PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470050543
Total Pages : 1072 pages
Book Rating : 4.4/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Child Psychology, Cognition, Perception, and Language by : William Damon

Download or read book Handbook of Child Psychology, Cognition, Perception, and Language written by William Damon and published by John Wiley & Sons. This book was released on 2006-05-11 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the authoritative four-volume reference that spans the entire field of child development and has set the standard against which all other scholarly references are compared. Updated and revised to reflect the new developments in the field, the Handbook of Child Psychology, Sixth Edition contains new chapters on such topics as spirituality, social understanding, and non-verbal communication. Volume 2: Cognition, Perception, and Language, edited by Deanna Kuhn, Columbia University, and Robert S. Siegler, Carnegie Mellon University, covers mechanisms of cognitive and perceptual development in language acquisition. It includes new chapters devoted to neural bases of cognition, motor development, grammar and langauge rules, information processing, and problem solving skills.

Research Grants Index

Download Research Grants Index PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 848 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!


Book Synopsis Research Grants Index by : National Institutes of Health (U.S.). Division of Research Grants

Download or read book Research Grants Index written by National Institutes of Health (U.S.). Division of Research Grants and published by . This book was released on 1970 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Psychology, Third Edition

Download Social Psychology, Third Edition PDF Online Free

Author :
Publisher : Guilford Publications
ISBN 13 : 146255024X
Total Pages : 658 pages
Book Rating : 4.4/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Social Psychology, Third Edition by : Paul A. M. Van Lange

Download or read book Social Psychology, Third Edition written by Paul A. M. Van Lange and published by Guilford Publications. This book was released on 2022-04-21 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior. What sets the book apart is its unique focus on the basic principles that guide theory building and research. Since work in the field increasingly transcends such boundaries as biological versus cultural or cognitive versus motivational systems, the third edition has a new organizational framework. Leading scholars identify and explain the principles that govern intrapersonal, interpersonal, intragroup, and intergroup processes, in chapters that range over multiple levels of analysis. The book's concluding section illustrates how social psychology principles come into play in specific contexts, including politics, organizational life, the legal arena, sports, and negotiation. New to This Edition *Most of the book is entirely new. *Stronger emphasis on the contextual factors that influence how and why the basic principles work as they do. *Incorporates up-to-date findings and promising research programs. *Integrates key advances in such areas as evolutionary theory and neuroscience.

The Psychology of Learning and Motivation

Download The Psychology of Learning and Motivation PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0080522769
Total Pages : 309 pages
Book Rating : 4.0/5 (85 download)

DOWNLOAD NOW!


Book Synopsis The Psychology of Learning and Motivation by :

Download or read book The Psychology of Learning and Motivation written by and published by Elsevier. This book was released on 2005-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Learning and Motivation publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter provides a thoughtful integration of a body of work.

Handbook of Automated Scoring

Download Handbook of Automated Scoring PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1351264788
Total Pages : 411 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Automated Scoring by : Duanli Yan

Download or read book Handbook of Automated Scoring written by Duanli Yan and published by CRC Press. This book was released on 2020-02-26 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Automated scoring engines [...] require a careful balancing of the contributions of technology, NLP, psychometrics, artificial intelligence, and the learning sciences. The present handbook is evidence that the theories, methodologies, and underlying technology that surround automated scoring have reached maturity, and that there is a growing acceptance of these technologies among experts and the public." From the Foreword by Alina von Davier, ACTNext Senior Vice President Handbook of Automated Scoring: Theory into Practice provides a scientifically grounded overview of the key research efforts required to move automated scoring systems into operational practice. It examines the field of automated scoring from the viewpoint of related scientific fields serving as its foundation, the latest developments of computational methodologies utilized in automated scoring, and several large-scale real-world applications of automated scoring for complex learning and assessment systems. The book is organized into three parts that cover (1) theoretical foundations, (2) operational methodologies, and (3) practical illustrations, each with a commentary. In addition, the handbook includes an introduction and synthesis chapter as well as a cross-chapter glossary.

Content and Process Specificity in the Effects of Prior Experiences

Download Content and Process Specificity in the Effects of Prior Experiences PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 1317760166
Total Pages : 221 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!


Book Synopsis Content and Process Specificity in the Effects of Prior Experiences by : Thomas K Srull

Download or read book Content and Process Specificity in the Effects of Prior Experiences written by Thomas K Srull and published by Psychology Press. This book was released on 2014-01-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volume 3, Eliot R. Smith of Purdue University proposes that social cognition theorists have placed excessive emphasis on the role of schemata, prototypes, and various other types of abstractions. This has affected both the methodologies they use and the type of theories they construct. What has not been adequately appreciated is the storage and retrieval of specific episodes, especially those with idiosyncratic features. This volume s designed as a required text for those studying personality, experimental and consumer psychology, cognitive science, and communications.

New Educational Technologies and Their Impact on Students' Well-being and Inclusion Process

Download New Educational Technologies and Their Impact on Students' Well-being and Inclusion Process PDF Online Free

Author :
Publisher : Frontiers Media SA
ISBN 13 : 288974065X
Total Pages : 183 pages
Book Rating : 4.8/5 (897 download)

DOWNLOAD NOW!


Book Synopsis New Educational Technologies and Their Impact on Students' Well-being and Inclusion Process by : Maria Luisa Lorusso

Download or read book New Educational Technologies and Their Impact on Students' Well-being and Inclusion Process written by Maria Luisa Lorusso and published by Frontiers Media SA. This book was released on 2022-01-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Cognitive Psychology

Download The Oxford Handbook of Cognitive Psychology PDF Online Free

Author :
Publisher :
ISBN 13 : 0195376749
Total Pages : 1106 pages
Book Rating : 4.1/5 (953 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Cognitive Psychology by : Daniel Reisberg

Download or read book The Oxford Handbook of Cognitive Psychology written by Daniel Reisberg and published by . This book was released on 2013-04-04 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is an essential, comprehensive resource for students and academics interested in topics in cognitive psychology, including perceptual issues, attention, memory, knowledge representation, language, emotional influences, judgment, problem solving, and the study of individual differences in cognition.