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Think Outside The Inbox
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Book Synopsis Think Outside the Inbox by : David Cummings
Download or read book Think Outside the Inbox written by David Cummings and published by . This book was released on 2010-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Book Synopsis Managing Your E-Mail by : Christina Cavanagh
Download or read book Managing Your E-Mail written by Christina Cavanagh and published by John Wiley & Sons. This book was released on 2003-11-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manage information overload to save time and money E-mail is one of the most useful and efficient business applications ever developed. However, many people today dread the chore of sorting through an inbox crammed with messages that don't concern them and spam they don't want. In fact, research shows that North American office workers waste up to twenty hours every week sorting and managing their e-mail messages, causing more productivity loss than gain. Finally, there's a straightforward guide dedicated to helping workers and organizations tame the e-mail monster and take back their time. Managing Your E-mail is a simple, accessible reference for workers and organizations that want to get the most out of this ubiquitous and sometimes overwhelming method of communication. With new strategies for dealing with e-mail inefficiencies and practical tips on getting and staying organized, it will free up hours of time each week for what's really important. It examines the categories and patterns of e-mail misuse and presents practical, research-based explanations, solutions, and quick tips on topics such as: * Best practices for responding to e-mail * When to choose more traditional communication methods over e-mail * How to structure an e-mail for high-impact * How to craft more readable and understandable messages * Legal pitfalls to avoid * Common e-mail myths * How to reduce e-mail volume in your organization
Book Synopsis Think Outside The Building by : Rosabeth Moss Kanter
Download or read book Think Outside The Building written by Rosabeth Moss Kanter and published by Hachette UK. This book was released on 2020-02-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Book Synopsis Email Marketing by : Jeanniey Mullen
Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Book Synopsis Think Outside Basic by : Vaibhav Mishra
Download or read book Think Outside Basic written by Vaibhav Mishra and published by Vaibhav Mishra. This book was released on 2021-08-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think outside basic is a educational book about Digital Marketing and how to actually have the best results from digital marketing and social media marketing. By the Author and Digital Marketing Expert Vaibhav Mishra.
Book Synopsis The Culture Warrior by : Joe Scarlett
Download or read book The Culture Warrior written by Joe Scarlett and published by Page Publishing Inc. This book was released on 2023-09-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is comprised of 150 articles written between 2008 and 2022. Most were published in the Nashville Business Journal, with several appearing in other newspapers. You will find more than two dozen articles related to my favorite topic: management and leadership skills. As you will see, I also touch on the importance of ethical behavior in and out of the business world. These articles are separated into twelve topic-driven chapters, with the addition of one chapter containing miscellaneous op-eds. It is my sincere hope that reading these articles will help you improve your leadership skills at least in some small way.
Book Synopsis The Leader's Brain by : Bastiaan Heemsbergen
Download or read book The Leader's Brain written by Bastiaan Heemsbergen and published by Trafford Publishing. This book was released on 2004 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Dr. Heemsbergen shows that the best insights into leadership can come not from what leaders are thinking, but from how leaders think. The author suggests a fresh approach to how leaders can think, and describes the necessary processes and tools required to improve the leader's capability in volatile and complex times. Leveraging extensive research findings and observations, the author makes some unexpected connections between: brain research and how leaders think; the artistic process; our knowledge of the nonconscious; and leadership development. Heemsbergen, a psychologist, university lecturer and developer of leaders has developed new powerful metaphor tools from artistic practice and brain research to help leaders probe deeply into their perceptions, thoughts and emotions and uncover those things that they don't even know, they don't know. There is much that goes on in the mind that we're not aware of, and most of what influences what leaders say and do occurs below the water line of the iceberg at the nonconscious level. That's why need new methods, techniques and tools are required to get at what leaders don't know they know. Leaders also need to develop a "beginner's mind", become better sensors and see things with fresh eyes. Much of what leaders do in organizations is based on the idea of finding the right answer to a question. Unfortunately it is often assumed there is only one right answer, and we do not need to think about the topic further. In real life, much of what is known is in a state of flux, waiting for a new bit of evidence to modify the knowledge. To assist leaders in becoming more effective the author has developed methods and tools based on neuropsychology, psychoanalysis, and artistic practice. He calls it the (H-SAT), the Heemsbergen Sensory Awareness Tools. These tools assist in: uncovering the mental models that guide leadership behavior, illuminating leadership blindspots, and improving leadership decision making capability. Heemsbergen concludes, "the eye, ear and body have been the most important tools for the gathering of information since the dawn of time. Using time tested methods of artistic practice in combination with breakthroughs in brain research opens the possibility for uncovering hidden leadership talent to deal more effectively with a complex and volatile world."
Book Synopsis Balancing the Demand Equation by : Adam Needles
Download or read book Balancing the Demand Equation written by Adam Needles and published by New Year Publishing. This book was released on 2011-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Critical Thinking for Strategic Intelligence by : Katherine Hibbs Pherson
Download or read book Critical Thinking for Strategic Intelligence written by Katherine Hibbs Pherson and published by CQ Press. This book was released on 2020-08-28 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Critical Thinking for Strategic Intelligence, Katherine Hibbs Pherson and Randolph H. Pherson have updated their highly regarded, easy-to-use handbook for developing core critical thinking skills and analytic techniques. This indispensable text is framed around 20 key questions that all analysts must ask themselves as they prepare to conduct research, generate hypotheses, evaluate sources of information, draft papers, and ultimately present analysis, including: How do I get started? Where is the information I need? What is my argument? How do I convey my message effectively? The Third Edition includes suggested best practices for dealing with digital disinformation, politicization, and AI. Drawing upon their years of teaching and analytic experience, Pherson and Pherson provide a useful introduction to skills that are essential within the intelligence community.
Book Synopsis The Virtual Manager by : Kevin Sheridan
Download or read book The Virtual Manager written by Kevin Sheridan and published by Red Wheel/Weiser. This book was released on 2012-01-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mere suggestion of employees working from home is enough to make many managers sweat. Faced with the prospect of managing an employee they can’t even see, many discover that their managerial style just doesn’t work anymore. As an increasing number of jobs can be executed from home, managers must learn how to adapt their leadership style to cater to remote employees. Based on years of research, The Virtual Manager provides any manager with the tools he or she needs to successfully work with virtual employees. Trust us: it’s not like managing office-bound employees! This book is a tell-all user manual for a new generation of managers. To stay competitive in a global marketplace, it is essential to incorporate virtual employees into talent management strategy. The Virtual Manager arms managers with the knowledge they need to be become effective virtual leaders, including actionable advice on how to: Leverage the top engagement drivers for virtual employees Develop or alter policies and procedures to fit virtual employees’ needs Impact business outcomes through a flexible work strategy
Book Synopsis Sorry, We Can't Use Funny by : Barry Parham
Download or read book Sorry, We Can't Use Funny written by Barry Parham and published by PM Productions. This book was released on 2011-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the success of his first book, the 2009 sleeper, "Why I Hate Straws," online humor columnist Barry Parham delivers again. Satire at its best! Includes the award-winning stories "Actuarial Family Theater" and "Perfect!" on Fads & Fashion... In the interest of full disclosure, I admit there's an extant 1970's photo of me and a date, posing for the obligatory parental pre-prom photo. My date was gorgeous, and sane. I, on the other hand, showed up with the hair of a medieval barber. I looked like an electrocuted yak. on St. Valentine's Day... Somehow, February got this reputation as a month of romance, maybe because it's cold. Plus, football's gone and we're stuck with the wildly popular sport of bowling, where you almost never get to see any serious violence. St. Valentine's Day contains vestiges of both early Christian and ancient Roman traditions, alongside other time-honored traditions, like hot-dish picnics and mass public executions. Holiday Factoid: "vestiges" is the classical Greek plural of "vest." on Typos... A local TV station was updating the community on snowstorm-based church closings. According to the typists at the station, there was a church somewhere called St. Martyer. Imagine - an entire religious sect dedicated to turning people into Ernest Borgnine.
Book Synopsis Marketing Automation and Decision Making by : Simone Guercini
Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Book Synopsis Think Outside Your Blocks by : Kevin Carroll
Download or read book Think Outside Your Blocks written by Kevin Carroll and published by . This book was released on 2008-11-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sure, sure, sure...everyone always says, "You need to think outside the box." Well that's just great, but the only problem is that no one ever shows us how. So whether you're leading a big R&D project, managing a marketing team, or running a sales force, Think Outside Your Blocks will help you look at your business challenges in a whole new way. Kevin Carroll, a professional speaker and consultant who works with companies such as Microsoft, GE, and Wrigley, has filled his turbocharged book with lots of real world examples, enticing brainteasers, and, most importantly, tools and techniques that you can put to use immediately! To book Kevin as a speaker or for more breakthrough thinking tips, visit: www.kevincarroll.com (This is the black & white version of Think Outside Your Block.)
Book Synopsis Answers from The Working Actor by : Jackie Apodaca
Download or read book Answers from The Working Actor written by Jackie Apodaca and published by Taylor & Francis. This book was released on 2018-03-09 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly a decade, Jackie Apodaca and Michael Kostroff shared duties as advice columnists for the actors’ trade paper, Backstage. Their highly popular weekly feature, "The Working Actor," fielded questions from actors all over the country. A cross between "Dear Abby" and The Hollywood Reporter, their column was a fact-based, humorous, compassionate take on the questions actors most wanted answered. Using some of their most interesting, entertaining, and informative columns as launch points, Answers from "The Working Actor" guides readers through the ins and outs (and ups and downs) of the acting industry. Apodaca and Kostroff share an approach that is decidedly "on the ground." They’ve both labored in the trenches just like their readers—dealing with auditions, classes, photos, résumés, rehearsals, contract negotiations, representatives, jobs, challenging colleagues, and the search for that elusive life/career balance. There are few absolutes in the acting profession and virtually no proven and reliable steps. Unlike books that claim to offer "Quick Steps to a Successful Acting Career," Answers from "The Working Actor" deals honestly with the realities, providing facts, options, strategies, stories, points of view, and the wisdom of experience, while ultimately challenging readers to make their own decisions. This book will give new actors a head start on their journeys and remind experienced professionals that, in the acting business, there is never only one answer to any question.
Book Synopsis Radical Outcomes by : Juliana Stancampiano
Download or read book Radical Outcomes written by Juliana Stancampiano and published by John Wiley & Sons. This book was released on 2019-01-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create simple, engaging, and effective outputs that actually get results Billions of corporate dollars are spent every year on initiatives to help people succeed in their job, but much of it goes to waste. Across industries, people are scrambling to find what they need to grow and improve at work, and executives are left wondering why these initiatives aren’t effective. Author Juliana Stancampiano has plumbed the depths of this massive disconnect with her team. With this book, she bridges the gap. Radical Outcomes is a blueprint for a new way of working. Instead of taking old methods and retrofitting them for new technology, Stancampiano unveils a collaborative, fast, and effective way of working that avoids randomness and organizational drag. The book offers a new way of working—the future of the way people and teams will work together. Find out how to get tangible results through a structured process Cut through noise and information overload to give people what they really need Design the right output for the right outcome Improve and succeed no matter where you are in the organization Find out how to create radical outcomes through high performing teams—and get started today.
Book Synopsis Advertising Creative by : Tom Altstiel
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Book Synopsis The Complete Guide to B2B Marketing by : Kim Ann King
Download or read book The Complete Guide to B2B Marketing written by Kim Ann King and published by Pearson Education. This book was released on 2015-03-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.
