Think New Asean

Download Think New Asean full books in PDF, epub, and Kindle. Read online Think New Asean ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Think New ASEAN!

Author : Philip Kotler
Publisher : McGraw-Hill Education (Asia)
ISBN 13 : 9789814595162
Total Pages : 264 pages
Book Rating : 4.5/5 (951 download)

DOWNLOAD NOW!

Book Synopsis Think New ASEAN! by : Philip Kotler

Download or read book Think New ASEAN! written by Philip Kotler and published by McGraw-Hill Education (Asia). This book was released on 2014-06-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

Think ASEAN!

Author : Philip Kotler
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis Think ASEAN! by : Philip Kotler

Download or read book Think ASEAN! written by Philip Kotler and published by . This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.

2030 Vision For Asean - China Strategic Partnership: Perspectives From Think-tanks

Author : Yanjun Guo
Publisher : World Scientific
ISBN 13 : 9813271590
Total Pages : 167 pages
Book Rating : 4.8/5 (132 download)

DOWNLOAD NOW!

Book Synopsis 2030 Vision For Asean - China Strategic Partnership: Perspectives From Think-tanks by : Yanjun Guo

Download or read book 2030 Vision For Asean - China Strategic Partnership: Perspectives From Think-tanks written by Yanjun Guo and published by World Scientific. This book was released on 2018-06-08 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year 2018 marks the 15th anniversary of the establishment of ASEAN-China Strategic Partnership. Both ASEAN and China expect to seize this opportunity to take ASEAN-China strategic partnership to a new level.This book assesses ASEAN-China Strategic Partnership in the past 15 years by taking stock of the implementation of existing ASEAN-China cooperation frameworks, mechanisms and programs; defines overall goals and guiding principles of the ASEAN-China Strategic Partnership toward the end of 2030; sets specific targets, to be reached in 2030, for political and security cooperation, economic cooperation, and people-to-people exchanges between ASEAN and China and recommends concrete and practical measures (including short-term, mid-term and long-term measures) to deepen and widen future cooperation; and offers strategies for the 2030 Vision to be aligned with the ASEAN Community Vision 2025 and the 2030 Agenda for Sustainable Development in the three pillars of ASEAN-China cooperation.This book is a collection of conference papers and summary report of the Network of ASEAN-China Think-tanks (NACT) Special Working Group Meeting held in Beijing, China on 26 January 2018. Themed '2030 Vision for ASEAN-China Strategic Partnership' (2030 Vision), the meeting reviewed the past 15 years of ASEAN-China strategic partnership and discussed the reports on the 2030 Vision submitted by leading think tanks of all ASEAN member states and China.The Network of ASEAN-China Think-tanks (NACT) was proposed by Chinese Premier Li Keqiang in 2013 to contribute scholarly work to the 'diamond decade' of China-ASEAN strategic partnership and to build a China-ASEAN community of shared future. It was officially launched in 2014. So far, a three-level working mechanism (including Country Coordinators' Meeting, Working Group Meeting and Annual Seminar) has been built, and a regional network of think-tanks has been formed. As a regular and institutionalized platform for think-tanks cooperation, NACT serves to promote joint studies on ASEAN-China relations, strengthen people-to-people ties and become a significant supplement to Track I diplomacy.

Think Tanks and Non-Traditional Security

Author : Erin Zimmerman
Publisher : Springer
ISBN 13 : 1137488255
Total Pages : 226 pages
Book Rating : 4.1/5 (374 download)

DOWNLOAD NOW!

Book Synopsis Think Tanks and Non-Traditional Security by : Erin Zimmerman

Download or read book Think Tanks and Non-Traditional Security written by Erin Zimmerman and published by Springer. This book was released on 2016-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian security institutions have struggled to adapt to the so-called 'non-traditional' security issues that characterise the strategic landscape of the 21st century. The resulting gaps in governance have increasingly been filled by think tanks, which have arguably begun to change the way that Asian security is governed.

Can Asians Think?

Author : Kishore Mahbubani
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9812619682
Total Pages : 286 pages
Book Rating : 4.8/5 (126 download)

DOWNLOAD NOW!

Book Synopsis Can Asians Think? by : Kishore Mahbubani

Download or read book Can Asians Think? written by Kishore Mahbubani and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-04-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the prevailing view in the West that the 500-year dominance of Western civilization points to it being the only universal civilization. Can Asians Think? argues that other civilizations may yet make equal contributions to the development and growth of mankind. Hailed as “an Asian Toynbee” and “the Max Weber of the new Confucian ethic”, Mahbubani continues to illuminate his central arguments with new essays in this fourth edition.

Think Tanks

Author : James G. McGann
Publisher : Brookings Institution Press
ISBN 13 : 0815732929
Total Pages : 363 pages
Book Rating : 4.8/5 (157 download)

DOWNLOAD NOW!

Book Synopsis Think Tanks by : James G. McGann

Download or read book Think Tanks written by James G. McGann and published by Brookings Institution Press. This book was released on 2019-03-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of think tanks—with uniquely Asian characteristics Policy research institutes—better known as think tanks—;are long established and well known in Western countries but have developed only in recent years in much of the rest of the world. Globalization is partly responsible for the new growth in think tanks, since few issues are totally domestic and governments and citizens increasingly understand the need for well-informed policy advice. Think tanks have become especially important in many Asian nations over the past decade, coinciding with their rise to new prominence in international affairs. Asia's major players— the People's Republic of China, India, Japan, the Republic of Korea, Singapore—and more recently countries in Central Asia like Kazakhstan now have major think tanks. These institutions have become the go-to organizations for proposals and policy advice on key economic, security, social and environmental issues. This book by a noted expert in the field traces the growing influence of these policy actors in Asia, places the trend in historical context, and explores how the region's countries have fostered the growth of think tanks with uniquely Asian characteristics.

20 Years of Can Asians Think? : Commemorative Edition

Author : Kishore Mahbubani
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814828327
Total Pages : 247 pages
Book Rating : 4.8/5 (148 download)

DOWNLOAD NOW!

Book Synopsis 20 Years of Can Asians Think? : Commemorative Edition by : Kishore Mahbubani

Download or read book 20 Years of Can Asians Think? : Commemorative Edition written by Kishore Mahbubani and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2018-05-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This commemorative edition of Can Asians Think? celebrates the long-running success of the publication over two decades, and the continued relevance of the author’s thought-provoking essays. This edition comprises of 18 essays selected by the author from those published over the past 20 years and additional new essays, and includes a new Introduction and Postscript comments by the author on what he foresees for Asia in the years ahead. The essays are set out under three parts: 1. Can Asians Think? 2. Can Asians Think for Themselves? 3. Can Asians Think for Humanity? “This 20th anniversary edition of Can Asians Think? provides an opportunity for all Asians, from East Asia to West Asia, from Central Asia to Southeast Asia, to reflect on how remarkable these past two decades – from 1998 to 2018 – have been for Asian history.” – Kishore Mahbubani

A New ASEAN in a New Millennium

Author : Simon Tay
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis A New ASEAN in a New Millennium by : Simon Tay

Download or read book A New ASEAN in a New Millennium written by Simon Tay and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Critical Perspectives on Think Tanks

Author : Landry, Julien
Publisher : Edward Elgar Publishing
ISBN 13 : 1789909236
Total Pages : 256 pages
Book Rating : 4.7/5 (899 download)

DOWNLOAD NOW!

Book Synopsis Critical Perspectives on Think Tanks by : Landry, Julien

Download or read book Critical Perspectives on Think Tanks written by Landry, Julien and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores think tanks from the perspective of critical policy studies, showcasing how knowledge, power and politics intersect with the ways in which think tanks intervene in public policy.

2030 VISION FOR ASEAN - CHINA STRATEGIC PARTNERSHIP

Author : Fujian Li
Publisher :
ISBN 13 : 9789813271586
Total Pages : 167 pages
Book Rating : 4.2/5 (715 download)

DOWNLOAD NOW!

Book Synopsis 2030 VISION FOR ASEAN - CHINA STRATEGIC PARTNERSHIP by : Fujian Li

Download or read book 2030 VISION FOR ASEAN - CHINA STRATEGIC PARTNERSHIP written by Fujian Li and published by . This book was released on 2018 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Belt And Road Initiative, The: Asean Countries' Perspectives

Author : Yang Yue
Publisher : World Scientific
ISBN 13 : 9811205787
Total Pages : 276 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Belt And Road Initiative, The: Asean Countries' Perspectives by : Yang Yue

Download or read book Belt And Road Initiative, The: Asean Countries' Perspectives written by Yang Yue and published by World Scientific. This book was released on 2019-07-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASEAN countries play a crucial role in the Belt and Road Initiative (BRI) that was initiated in 2013. A number of priority BRI projects have since been implemented. The implementation of BRI brings new opportunities and challenges to countries in the region, and also to regional integration.In this book, researchers from universities and think-tanks in ASEAN countries study the BRI from the perspective of regional studies. It presents an analysis of responses on BRI of the government and people from individual ASEAN members.The book addresses three areas: First, the strengths and weaknesses of ASEAN countries, and the opportunities and challenges for them in implementing the BRI (a SWOT analysis); second, the impacts of BRI on building the ASEAN community; and third, interactions between BRI and ASEAN-China cooperation.

Think Tanks and Civil Societies

Author : R. Weaver
Publisher : Routledge
ISBN 13 : 1351472127
Total Pages : 634 pages
Book Rating : 4.3/5 (514 download)

DOWNLOAD NOW!

Book Synopsis Think Tanks and Civil Societies by : R. Weaver

Download or read book Think Tanks and Civil Societies written by R. Weaver and published by Routledge. This book was released on 2017-09-29 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government and individual policymakers throughout the developed and developing world face the common problem of bringing expert knowledge to bear in government decision making. Policymakers need understandable, reliable, accessible, and useful information about the societies they govern. They also need to know how current policies are working, as well as possible alternatives and their likely costs and consequences. This expanding need has fostered the growth of independent public policy research organizations, commonly known as think tanks. Think Tanks and Civil Societies analyzes their growth, scope, and constraints, while providing institutional profiles of such organizations in every region of the world.Beginning with North America, contributors analyze think tank development past and future, consider their relationship to the general political culture, and provide detailed looks at such examples as the Heritage Foundation and the Institute for Research on Public Policy. A historical and subregional overview of think tanks throughout Europe notes the emphasis on European Union issues and points to a dramatic rise in the number and influence of free market institutes across the continent. Think tanks in Germany, Spain, and France are profiled with respect to national politics and cultures. Advanced industrial nations of northern Asia are compared and contrasted, revealing a greater need for independent policy voices. Moving to countries undergoing economic transition, contributors deal with challenges posed in Russia and the former Soviet bloc and their think tanks' search for influence, independence, and sustainability. Other chapters deal with the developing countries of Africa, Asia, the Middle East, and Latin America, finding that the number, quality, and independence of think tanks is largely determined by the degree of democracy in individual nations.

ASEAN and India–ASEAN Relations

Author : M. Mayilvaganan
Publisher : Routledge
ISBN 13 : 1000460967
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis ASEAN and India–ASEAN Relations by : M. Mayilvaganan

Download or read book ASEAN and India–ASEAN Relations written by M. Mayilvaganan and published by Routledge. This book was released on 2021-11-30 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the nearly 30 years of India–ASEAN relations from a contemporary perspective, identifies the reasons for India’s vibrant and significant relation with ASEAN and examines the cultural, economic, political and strategic linkages between India and ASEAN. The book projects the future of India–ASEAN relations in the face of the changing Indo-Pacific geopolitics and explores potential policies which could enhance the connection between India and Southeast Asian countries. Arguing that ASEAN is of primary importance to India, the book suggests that any successful outing in the Indo-Pacific would need a strong partnership with India. The book demonstrates how external powers influence ASEAN, with many of them supporting the centrality of ASEAN and its regional architecture in the broader Indo-Pacific. Chapters by experts in their fields present thematically specific analyses of political, defence, maritime and cultural aspects as well as the position of Northeast India in the India–ASEAN relations and assess the success and challenges of India’s ties with ASEAN in the context of the Look East and the Act East Policies. A reassessment of ASEAN–India relations past and present, this book will be of interest to academics and policy makers working in the field of International Relations, Asian Politics and South Asian Politics, in particular India’s Foreign Policy and Southeast Asian Politics.

Department of State Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Department of State Bulletin by :

Download or read book Department of State Bulletin written by and published by . This book was released on 1989 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official monthly record of United States foreign policy.

ASEAN Miracle

Author : Kishore Mahbubani
Publisher : Flipside Digital Content Company Inc.
ISBN 13 : 9814722650
Total Pages : 393 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!

Book Synopsis ASEAN Miracle by : Kishore Mahbubani

Download or read book ASEAN Miracle written by Kishore Mahbubani and published by Flipside Digital Content Company Inc.. This book was released on 2017-03-08 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Association of Southeast Asian Nations is a miracle. Why?In an era of growing cultural pessimism, many thoughtful individuals believe that different civilisations-especially Islam and the West-cannot live together in peace. The ten countries of ASEAN provide a thriving counter-example of civilizational co-existence. Here 625m people live together in peace. This miracle was delivered by ASEAN.In an era of growing economic pessimism, where many young people believe that their lives will get worse in coming decades, Southeast Asia bubbles with optimism. In an era where many thinkers predict rising geopolitical competition and tension, ASEAN regularly brings together all the world's great powers.Stories of peace are told less frequently than stories of conflict and war. ASEAN's imperfections make better headlines than its achievements. But in the hands of thinker and writer Kishore Mahbubani, the good news story is also a provocation and a challenge to the rest of the world.This excellent book explains, in clear and simple terms, how and why ASEAN has become one of the most successful regional organizations in the world. - George YeoA powerful and passionate account of how, against all odds, ASEAN transformed the region and why Asia and the world need it even more today. - Amitav Acharya

Twenty Two Years of ASEAN ISIS

Author : Hadi Soesastro
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis Twenty Two Years of ASEAN ISIS by : Hadi Soesastro

Download or read book Twenty Two Years of ASEAN ISIS written by Hadi Soesastro and published by . This book was released on 2006 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed papers on ASEAN ISIS [Association of Southeast Asian Nations Institutes for Strategic and International Studies].

New East Asian Regionalism

Author : Charles Harvie
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781958377
Total Pages : 336 pages
Book Rating : 4.9/5 (583 download)

DOWNLOAD NOW!

Book Synopsis New East Asian Regionalism by : Charles Harvie

Download or read book New East Asian Regionalism written by Charles Harvie and published by Edward Elgar Publishing. This book was released on 2005-12-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asian countries - currently the most dynamic region of the global economy - have recently pursued trade liberalization through the adoption of various forms of bilateral and plurilateral Free Trade Agreements (FTAs). The book explores the key issues and possible outcomes arising from this departure from the region's traditional multilateral approach to trade liberalization. Implications of this new approach for the region as a whole, and key participating individual economies and blocs of economies, are emphasized.