Think Like Your Customer A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

Author : Bill Stinnett
Publisher : McGraw Hill Professional
ISBN 13 : 0071460128
Total Pages : 288 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy by : Bill Stinnett

Download or read book Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy written by Bill Stinnett and published by McGraw Hill Professional. This book was released on 2004-11-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

Think Like Your Customer

Author : Bill Stinnett
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070600027
Total Pages : 0 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis Think Like Your Customer by : Bill Stinnett

Download or read book Think Like Your Customer written by Bill Stinnett and published by Tata McGraw-Hill Education. This book was released on 2005-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don't understand our business. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

Summary: Think Like Your Customer

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511020394
Total Pages : 45 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Think Like Your Customer by : BusinessNews Publishing,

Download or read book Summary: Think Like Your Customer written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Bill Stinnett's book: "Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy". This complete summary of the ideas from Bill Stinnett's book "Think Like Your Customer" shows that in order to sell more of your products and services, you need to step into your customers' shoes and learn to think the way they do. In his book, the author explains that doing this will help you to understand why customers buy and how they reach a purchase decision. This summary highlights how you can do this and then use your findings to interact with your customers to increase the likelihood of them making a positive decision. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Think Like Your Customer" and discover why putting yourself in your customer's shoes will change the way you think about selling.

Riches in Niches

Author : Susan A. Friedmann
Publisher : Red Wheel/Weiser
ISBN 13 : 1564149307
Total Pages : 257 pages
Book Rating : 4.5/5 (641 download)

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Book Synopsis Riches in Niches by : Susan A. Friedmann

Download or read book Riches in Niches written by Susan A. Friedmann and published by Red Wheel/Weiser. This book was released on 2007-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.

The Business Plan Workbook

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749454482
Total Pages : 385 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Business Plan Workbook by : Colin Barrow

Download or read book The Business Plan Workbook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2008-06-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

Riches in Niches (Volume 2 of 2) (EasyRead Super Large 24pt Edition)

Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442957360
Total Pages : 394 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Riches in Niches (Volume 2 of 2) (EasyRead Super Large 24pt Edition) by :

Download or read book Riches in Niches (Volume 2 of 2) (EasyRead Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Think Like Your Customer

Author : Bill Stinnett
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (958 download)

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Book Synopsis Think Like Your Customer by : Bill Stinnett

Download or read book Think Like Your Customer written by Bill Stinnett and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales - What A Concept!: A Guidebook for Sales Process Performance Improvement

Author : Henry C. (Sandy) Waters III
Publisher : Lulu.com
ISBN 13 : 110524654X
Total Pages : 236 pages
Book Rating : 4.1/5 (52 download)

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Book Synopsis Sales - What A Concept!: A Guidebook for Sales Process Performance Improvement by : Henry C. (Sandy) Waters III

Download or read book Sales - What A Concept!: A Guidebook for Sales Process Performance Improvement written by Henry C. (Sandy) Waters III and published by Lulu.com. This book was released on 2011-10-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve sales performance by developing a clear understanding of your sales systems and the sales processes that impact selling and buying of your product, service or solution. Understand how to improve results, assess what works and what does not work in your organization and implement changes resulting from analyzing your processes. Any organization benefits from reviewing the concepts presented, performing the exercises using the templates and activities supplied in the workbook. Understanding your sales system and the selling and buying processes will enhance your ability to win more business. You will learn new ways to assess your competition and to develop strategies and tactics that differentiate your company from the competitors. You will learn the importance of aligning the business, marketing, sales and operational support plans to improve responsiveness, reduce costs, manage to metrics more effectively and with fewer communication problems. Learn a new view on improving customer perspectives.

Winning with Customers

Author : D. Keith Pigues
Publisher : John Wiley & Sons
ISBN 13 : 0470547995
Total Pages : 502 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Winning with Customers by : D. Keith Pigues

Download or read book Winning with Customers written by D. Keith Pigues and published by John Wiley & Sons. This book was released on 2010-08-09 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Slow Down, Sell Faster!

Author : Kevin Davis
Publisher : AMACOM
ISBN 13 : 0814416861
Total Pages : 288 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Slow Down, Sell Faster! by : Kevin Davis

Download or read book Slow Down, Sell Faster! written by Kevin Davis and published by AMACOM. This book was released on 2011-01-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faster sales pitches won’t lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your customer’s buying process. The biggest mistake salespeople make in their careers is equating a faster pitch with a faster close. Sales guru Kevin Davis shows you how to slow down and focus on the customer buying process, so they can identify and quantify customers’ real needs--and adapt their sales pitches accordingly. In Slow Down, Sell Faster!, you’ll learn how to: Match your sales behaviors to your customers’ needs throughout the buying process Get more appointments by using a problem-focused approach Combat your most lethal competitor: customer complacency Use probing questions to diagnose small problems that point to bigger needs Master the complicated politics of complex sales Overcome common selling dilemmas Davis introduces a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty, retention, and, of course, cultivating more business. Packed with examples from the author's extensive experience and detailed research on customer buying patterns, Slow Down, Sell Faster! offers an alternative to traditional selling that leads to increased sales--and happier customers.

SEO Made Easy: How to Win Clients and Influence Sales with SEO

Author : Argyris Goulas
Publisher : Argyris Goulas
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Made Easy: How to Win Clients and Influence Sales with SEO by : Argyris Goulas

Download or read book SEO Made Easy: How to Win Clients and Influence Sales with SEO written by Argyris Goulas and published by Argyris Goulas. This book was released on 2018-05-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!

Digital Marketing Strategy

Author : Niko Lahtinen
Publisher : Edward Elgar Publishing
ISBN 13 : 1035311313
Total Pages : 169 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Digital Marketing Strategy by : Niko Lahtinen

Download or read book Digital Marketing Strategy written by Niko Lahtinen and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

The HR Scorecard

Author : Brian E. Becker
Publisher : Harvard Business Press
ISBN 13 : 1422163512
Total Pages : 235 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The HR Scorecard by : Brian E. Becker

Download or read book The HR Scorecard written by Brian E. Becker and published by Harvard Business Press. This book was released on 2001-04-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy--what the authors describe as an HR Scorecard--and measuring its activities in terms that line managers and CEOs will find compelling. Analyzing how each element of the HR system can be designed to enhance firm performance and maximize the overall quality of human capital, this important book heralds the emergence of HR as a strategic powerhouse in today's organizations.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Author : Panwar, Upendra Singh
Publisher : IGI Global
ISBN 13 : 1522501444
Total Pages : 492 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh

Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Achieve Brand Integrity!

Author : Gregg Lederman
Publisher : Brand Integrity
ISBN 13 : 0979587506
Total Pages : 121 pages
Book Rating : 4.9/5 (795 download)

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Book Synopsis Achieve Brand Integrity! by : Gregg Lederman

Download or read book Achieve Brand Integrity! written by Gregg Lederman and published by Brand Integrity. This book was released on 2007 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894875
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-11-08 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Understanding Jan-San Redistribution

Author : Sanitary Supply Wholesaling Association
Publisher : AuthorHouse
ISBN 13 : 1434352897
Total Pages : 90 pages
Book Rating : 4.4/5 (343 download)

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Book Synopsis Understanding Jan-San Redistribution by : Sanitary Supply Wholesaling Association

Download or read book Understanding Jan-San Redistribution written by Sanitary Supply Wholesaling Association and published by AuthorHouse. This book was released on 2008 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is written for Jan-San (Sanitary Supply) manufacturers who are exploring the opportunity to go to market via wholesalers, as well as those who have a long history of working with wholesalers. It is also a resource for Jan-San distributors who are considering using wholesalers as a source for certain lines, particular product types, or at various times throughout the year. In all cases, our intent is to help Jan-San manufacturers, wholesalers, and distributors create programs which will foster long-term success for all parties. This manual pinpoints real economic and supply chain efficiencies. Understanding Jan-San Redistribution is a quantitative educational tool for Distributors and Manufacturers alike to make fair, balanced, and informed business decisions about buying/selling through wholesalers. Wholesaling is an efficiency option (with definable and measurable benefits) for distributors to procure, and manufacturers to make product available, and is truly a growing force in today's Jan-San environment which should be better understood by all. Key issues addressed in the manual are: Manufacturer revenues and costs compared for Direct vs. Wholesaler sales Distributor costs compared for Direct vs. Wholesaler purchases Structuring of Manufacturer/Wholesaler programs to reflect and maximize value of Re-D Appropriate growth expectations/trends for Manufacturers entering Re-D program Impact on Manufacturer/Distributor relationships Appropriate expectations outlined regarding lines within a Wholesaler "Dollars and cents" analysis from detailed case studies within and outside of SSWA Math Tools and Cost-to-Serve Comparisons provided for comprehensive evaluation Use this Guidebook as an essential component in your company's training program to understand the impact of Redistribution on Sales, Finance, Logistics, Marketing, Customer Service, and Supply Chain relationships.