My Little Book of Big Business Ideas Journal Notebook: For Budding Entrepreneurs, Business Minded Students, Homeschoolers, and Innovators. Bbi132

Download My Little Book of Big Business Ideas Journal Notebook: For Budding Entrepreneurs, Business Minded Students, Homeschoolers, and Innovators. Bbi132 PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 : 9781729207796
Total Pages : 192 pages
Book Rating : 4.2/5 (77 download)

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Book Synopsis My Little Book of Big Business Ideas Journal Notebook: For Budding Entrepreneurs, Business Minded Students, Homeschoolers, and Innovators. Bbi132 by : Digital Bread

Download or read book My Little Book of Big Business Ideas Journal Notebook: For Budding Entrepreneurs, Business Minded Students, Homeschoolers, and Innovators. Bbi132 written by Digital Bread and published by Independently Published. This book was released on 2018-10-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Little Book of BIG BUSINESS IDEAS Journal Notebook The anatomy of a business can be complicated but the original idea can be simple. With a business idea journal you can develop the idea over time as it comes to you. This journal contains a comprehensive list of many aspects of business that will be a good start in your entrepreneurial journey. However, the details will take some figuring out. Bottom line is that it all starts out with an idea and there has never before been so many resources available at your finger tips. A notebook journal for your all your business ideas, concepts and methodologies. This could be the start of something huge

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007180045X
Total Pages : 281 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company by : Stephen Key

Download or read book One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company written by Stephen Key and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.

The Monocle Book of Entrepreneurs

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Author :
Publisher : National Geographic Books
ISBN 13 : 0500971188
Total Pages : 0 pages
Book Rating : 4.5/5 (9 download)

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Book Synopsis The Monocle Book of Entrepreneurs by : Tyler Brule

Download or read book The Monocle Book of Entrepreneurs written by Tyler Brule and published by National Geographic Books. This book was released on 2022-03-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time of unprecedented change in the way we work, the editors of Monocle are here to help us envision, create, and make a success of a new business or reboot an existing one. As we face a world that is undergoing unparalleled change, no area is more dynamic than business. To help us understand, navigate, and succeed in this new world, the team at Monocle brings together its unique knowledge of culture, politics, economics, and business. Featuring stories of people running enterprises on every scale, the inspirational tales in this book provide readers with insights into the challenges and joys of creativity and entrepreneurship. These unmatched case studies reveal, among many success stories, how leaders choose branding, hire teams, and design workspaces for today’s needs. Whether you are planning to make a life change, start a new business, or reinvigorate an existing one, The Monocle Book of Entrepreneurs is a resource for anyone who wants to make a difference in their work and life.

Entrepreneurial Economics

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0195150287
Total Pages : 329 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Entrepreneurial Economics by : Alexander Tabarrok

Download or read book Entrepreneurial Economics written by Alexander Tabarrok and published by Oxford University Press, USA. This book was released on 2002 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This intriguing collection is designed to show how economists can play a more active role in designing and directing the nation's social institutions. By taking the task of political economy seriously, the contributors (including some of today's most distinguished economists) reveal the power of economic thought to offer innovative solutions to some of the most difficult problems facing society today. By creating markets where none existed before, the authors propose efficient, reliable, and profitable improvements to current systems of health insurance, financial markets, human organ distribution, judicial practice, bankruptcy and securities regulation, patenting, and transportation. Written in the entrepreneurial spirit, these essays show economics to be an ambitious, dynamic, and far-from-dismal science.

From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071763457
Total Pages : 409 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups by : Gregg Fairbrothers

Download or read book From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups written by Gregg Fairbrothers and published by McGraw Hill Professional. This book was released on 2011-08-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

The Lean Startup

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Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Entrepreneur's Weekly Nietzsche

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Publisher :
ISBN 13 : 9781544521411
Total Pages : 296 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis The Entrepreneur's Weekly Nietzsche by : Dave Jilk

Download or read book The Entrepreneur's Weekly Nietzsche written by Dave Jilk and published by . This book was released on 2021-05-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: FRIEDRICH NIETZSCHE-PATRON PHILOSOPHER OF TODAY'S DISRUPTIVE ENTREPRENEURS His favorite personality was a "free spirit" an obsessed individual with a vision of the future and the will to make it so, a rebel who creates the future with childlike enthusiasm. Now, serial entrepreneur Dave Jilk and venture capitalist Brad Feld extract from Nietzsche a modern Art of War, connecting the dots to our high-tech business environment. Each quick, digestible chapter expands on a quote from Nietzsche to stimulate your thinking about a vital aspect of entrepreneurship, and stories from entrepreneurs help make the ideas concrete. Understand why hitting bottom might be the best thing that can happen, how your firm's "artistic style" can align your organization, and the role obsession plays in your success-and your definition of it. Glean insight and inspiration from every page of this surprising, approachable gem.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The Lean Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119095034
Total Pages : 229 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Lean Entrepreneur by : Brant Cooper

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

How to Make Millions with Your Ideas

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Publisher : Penguin
ISBN 13 : 0452273161
Total Pages : 273 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis How to Make Millions with Your Ideas by : Dan S. Kennedy

Download or read book How to Make Millions with Your Ideas written by Dan S. Kennedy and published by Penguin. This book was released on 1996-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth

The Social Entrepreneur's Playbook, Expanded Edition

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631324
Total Pages : 234 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

The Embedded Entrepreneur

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Publisher :
ISBN 13 : 9783982195766
Total Pages : 306 pages
Book Rating : 4.1/5 (957 download)

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Book Synopsis The Embedded Entrepreneur by : Arvid Kahl

Download or read book The Embedded Entrepreneur written by Arvid Kahl and published by . This book was released on 2021-05-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first."

Testing Business Ideas

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Publisher : John Wiley & Sons
ISBN 13 : 1119551420
Total Pages : 365 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Introvert Entrepreneur

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Publisher : Penguin
ISBN 13 : 069819523X
Total Pages : 274 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Introvert Entrepreneur by : Beth Buelow

Download or read book The Introvert Entrepreneur written by Beth Buelow and published by Penguin. This book was released on 2015-11-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to help introverts harness their natural gifts and entrepreneurial spirit Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as “intrapreneurship” and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics --from managing fears and expectations and developing a growth mindset to networking, marketing, leadership skills, and community-building--informed by interviews with introverts who have created successful businesses without compromising their core personality. Filled with fresh insights and actionable advice, this essential guide will support anyone who’s striving to make a difference in a loud and chaotic world.

The Self-Reliant Entrepreneur

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Publisher : John Wiley & Sons
ISBN 13 : 1119579775
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Self-Reliant Entrepreneur by : John Jantsch

Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

What You Do Is Who You Are

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Author :
Publisher : HarperCollins
ISBN 13 : 006287134X
Total Pages : 235 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis What You Do Is Who You Are by : Ben Horowitz

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.