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Author : Leyland F. Pitt
Publisher :
ISBN 13 : 9781897866917
Total Pages : 54 pages
Book Rating : 4.8/5 (669 download)
Download or read book The World Wide Web as an Industrial Marketing Communication Tool written by Leyland F. Pitt and published by . This book was released on 1996-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)
Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1466643749
Total Pages : 799 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2013-07-31 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.
Author : Dave Chaffey
Publisher : Pearson UK
ISBN 13 : 1292241624
Total Pages : 614 pages
Book Rating : 4.2/5 (922 download)
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Author : John B. Ford
Publisher : Springer
ISBN 13 : 3319130846
Total Pages : 560 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Jim Blythe
Publisher : Select Knowledge Limited
ISBN 13 : 0744627923
Total Pages : 139 pages
Book Rating : 4.7/5 (446 download)
Download or read book Marketing 1 written by Jim Blythe and published by Select Knowledge Limited. This book was released on 2000 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title will help you to understand the core concepts of marketing and how they are applied in your organisation, the customer orientation of marketing, some of the core techniques of marketing, the differences between domestic and international marketing, and how these can apply to your own organisation, the strategic position of marketing within the performance of your business. At a practical level, the module will enable you to carry out a marketing audit of your organisation and contribute to marketing activities within your organisation.
Author : Dave Chaffey
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.0/5 ( download)
Download or read book Internet Marketing written by Dave Chaffey and published by Financial Times/Prentice Hall. This book was released on 2003 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 1135672377
Total Pages : 327 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Author : Clare Brindley
Publisher : Taylor & Francis
ISBN 13 : 1351896903
Total Pages : 218 pages
Book Rating : 4.3/5 (518 download)
Download or read book Supply Chain Risk written by Clare Brindley and published by Taylor & Francis. This book was released on 2017-07-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection, written by international scholars from the UK, US and Scandinavia, provides empirical case studies within services and manufacturing in both large and SME organizations. The findings represent a robust cross-disciplinary view of supply chains, articulating policies and strategies for organizations. This work provides the foundation for future research in this expanding area and the impact it has on managing risk within the supply chain.
Author :
Publisher : Select Knowledge Limited
ISBN 13 : 0744600294
Total Pages : 223 pages
Book Rating : 4.7/5 (446 download)
Download or read book Marketing Best Practice 1 - Latest Tools and Techniques written by and published by Select Knowledge Limited. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Lawson
Publisher : Taylor & Francis
ISBN 13 : 1317550382
Total Pages : 331 pages
Book Rating : 4.3/5 (175 download)
Download or read book Alternative Market Research Methods written by Alison Lawson and published by Taylor & Francis. This book was released on 2016-09-13 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.
Author : Fernando Moreira
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587839
Total Pages : 699 pages
Book Rating : 4.9/5 (145 download)
Download or read book ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 written by Fernando Moreira and published by Academic Conferences and publishing limited. This book was released on 2023-09-21 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Rachel Kay Gibson
Publisher : Psychology Press
ISBN 13 : 9780415282734
Total Pages : 270 pages
Book Rating : 4.2/5 (827 download)
Download or read book Political Parties and the Internet written by Rachel Kay Gibson and published by Psychology Press. This book was released on 2003 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at party competition & online campaigning, internal party democracy & the role of parties within democracy.
Author : Christina Kuttnig
Publisher : GRIN Verlag
ISBN 13 : 3640117735
Total Pages : 38 pages
Book Rating : 4.6/5 (41 download)
Download or read book Marketing on the Internet - the Food and Beverarges Industry written by Christina Kuttnig and published by GRIN Verlag. This book was released on 2008-08 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 1999 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of West Florida, Pensacola, course: Integrated Marketing Communication Principles, 12 entries in the bibliography, language: English, abstract: The Internet as a new medium poses a special challenge for companies in reinforcing their public image, their advertising, distribution and marketing research, thus fulfilling various marketing objectives. Companies are increasingly recognizing the importance of applying a full-systems perspective in using their communication tools. The aim is to set the overall communication budget and the right allocation of funds to each communication tool. Web marketing is becoming a more and more vital component of a firm′s marketing budget and therefore demands sensible and rational consideration and planning. It is vital for organizations that are considering an Internet marketing strategy to effectively coordinate each component. The bottom line is that organizations are putting themselves in the global marketplace. It is thus important for organizations to be critical of what works well and what meets their needs with an Internet marketing strategy1. The focus of this paper will be the food and beverages industry regarding its German-speaking Internet presence. The objective is to assess companies′ Internet sites, including an evaluation of firms′ Internet marketing performance with respect to competition and the numerous marketing opportunities available to them.
Author : Charles Harvie
Publisher : Edward Elgar Publishing
ISBN 13 : 9781845425630
Total Pages : 400 pages
Book Rating : 4.4/5 (256 download)
Download or read book Sustaining Growth and Performance in East Asia written by Charles Harvie and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third book in the series focuses on how small and medium sized enterprises (SMEs) contribute to achieving and sustaining growth and performance in their economies, as well as the ways in which governments can assist and enhance that contribution. This is of particular concern given the trauma suffered by East Asian economies in the wake of the financial and economic crisis of 1997-98. Faced with the need to restructure and reform their economies and thereby achieve a firm foundation for future sustainable growth, many East Asian countries actively pursued SME growth, focusing on the encouragement of entrepreneurialism in the private sector. Drawing on the insights of a wide range of SME experts, the book provides a broad coverage of important aspects of SMEs, including: the contribution of micro-enterprises to economic recovery and poverty alleviation measurement and evaluation issues managing knowledge development ethical values in SMEs the internationalisation process entry mode decisions in export markets technological sourcing and use of the Internet. Presenting a contemporary analysis of SME developments in East Asia, both academics and policymakers will find Sustaining Growth and Performance in East Asia of great interest.
Author : Stephen Tagg
Publisher : Routledge
ISBN 13 : 1135743525
Total Pages : 225 pages
Book Rating : 4.1/5 (357 download)
Download or read book New Developments in Online Marketing written by Stephen Tagg and published by Routledge. This book was released on 2013-09-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.
