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Author :
Publisher : Gale / Cengage Learning
ISBN 13 : 9780863384677
Total Pages : 592 pages
Book Rating : 4.3/5 (846 download)
Download or read book The World Healthcare Marketing Directory written by and published by Gale / Cengage Learning. This book was released on 1993 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Beverly L. Seitz
Publisher :
ISBN 13 :
Total Pages : 67 pages
Book Rating : 4.:/5 (317 download)
Download or read book 198- Healthcare Marketing Resource Directory written by Beverly L. Seitz and published by . This book was released on 1988 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (886 download)
Download or read book Healthcare marketing resource directory written by and published by . This book was released on 1986* with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James P. Neelankavil
Publisher : Routledge
ISBN 13 : 1317425448
Total Pages : 678 pages
Book Rating : 4.3/5 (174 download)
Download or read book International Business Research written by James P. Neelankavil and published by Routledge. This book was released on 2015-02-12 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Euromonitor Publications
Publisher : Gale Cengage
ISBN 13 : 9780863383847
Total Pages : 373 pages
Book Rating : 4.3/5 (838 download)
Download or read book European Consumer Healthcare Marketing Directory written by Euromonitor Publications and published by Gale Cengage. This book was released on 1990 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Standard Periodical Directory written by and published by . This book was released on 1970 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.A/5 ( download)
Download or read book White-Orr's Classified Business Directory written by and published by . This book was released on 1920 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 0750689641
Total Pages : 221 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Information and Research written by Matthew Housden and published by Routledge. This book was released on 2008 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing in Practice module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book BoogarLists | Directory of Public Relations Firms written by and published by BoogarLists. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (91 download)
Download or read book Directory of Health Care Marketing, Planning, and Public Relations Consultants written by and published by . This book was released on 1992 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2420 pages
Book Rating : 4.F/5 ( download)
Download or read book Ulrich's International Periodicals Directory written by and published by . This book was released on 1996 with total page 2420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (31 download)
Download or read book International Directory of Animal Health and Disease Data Banks written by and published by . This book was released on 1982 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leigh W. Cellucci
Publisher :
ISBN 13 : 9781567936469
Total Pages : 227 pages
Book Rating : 4.9/5 (364 download)
Download or read book Healthcare Marketing written by Leigh W. Cellucci and published by . This book was released on 2014 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. --
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118448413
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2020-12-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Download or read book Commercial Library Publications List written by and published by . This book was released on 1991 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Alan Stewart
Publisher : Stewart Publishing, Inc.
ISBN 13 : 0936999357
Total Pages : 192 pages
Book Rating : 4.9/5 (369 download)
Download or read book 1996 Healthcare Internet Directory written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1996-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains more than 700 listings of health-related resources found on the Internet (in 1996) including tutorials, search tools, indexes of resources, directories, and instruction from health-related agencies, associations, hospitals, institutes, libraries, medical centers, medical schools, nursing schools, societies, and mailing lists. Subject areas include Allied Health, Dentistry, Diseases and Conditions, Education, Health Promotion, Medicine, Mental Health, Nursing, Public Health and more.
