The World Guide To Sustainable Enterprise Asia Pacific

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The World Guide to Sustainable Enterprise

Author : Wayne Visser
Publisher :
ISBN 13 : 9781351284486
Total Pages : pages
Book Rating : 4.2/5 (844 download)

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Book Synopsis The World Guide to Sustainable Enterprise by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise written by Wayne Visser and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate."--Provided by publisher.

The World Guide to Sustainable Enterprise

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351284428
Total Pages : 315 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to Sustainable Enterprise by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to The World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.

The World Guide to Sustainable Enterprise

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351284541
Total Pages : 231 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to Sustainable Enterprise by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.

The World Guide to Sustainable Enterprise

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351284460
Total Pages : 254 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to Sustainable Enterprise by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.

The World Guide to Sustainable Enterprise

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 9781783534586
Total Pages : 0 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis The World Guide to Sustainable Enterprise by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise written by Wayne Visser and published by Routledge. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 3 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in Europe.

The World Guide to Sustainable Enterprise - Volume 3: Europe

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351284509
Total Pages : 237 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to Sustainable Enterprise - Volume 3: Europe by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise - Volume 3: Europe written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.

The Fourth Industrial Revolution and Its Impact on Ethics

Author : Katharina Miller
Publisher : Springer Nature
ISBN 13 : 3030570207
Total Pages : 372 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Fourth Industrial Revolution and Its Impact on Ethics by : Katharina Miller

Download or read book The Fourth Industrial Revolution and Its Impact on Ethics written by Katharina Miller and published by Springer Nature. This book was released on 2021-01-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the ethical problems of the “Fourth Industrial Revolution” (4IR) and offers readers an overview of the ethical challenges connected to Artificial Intelligence (AI), encryption and the finance industry. It specifically focuses on the situation of females in these industries, from women lawyers, judges, attorneys-at-law, investors and bankers, to portfolio managers, solicitors and civil servants. As the 4IR is more than “just” a technology-driven transformation, this book is a call to policymakers and business leaders to harness new technologies in order to create a more inclusive, human-centered future. It offers many practical cases of proactive change agents, and offers solutions to the ethical challenges in connection with implementing revolutionary disruptive products that often eliminate the intermediary. In addition, the book addresses sustainable finance in startups. In this context, education, training, agility and life-long learning in financial literacy are some of the key solutions highlighted here. The respective contributors supply a diverse range of perspectives, so as to promote a multi-stakeholder approach.

Sustainable Business: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 152259616X
Total Pages : 1998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Sustainable Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Sustainable Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-08-02 with total page 1998 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.

The World Guide to CSR

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351278908
Total Pages : 488 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to CSR by : Wayne Visser

Download or read book The World Guide to CSR written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to CSR is the first book to provide comparable national profiles that describe the evolution and practice of Corporate Sustainability and Responsibility (CSR) for 58 countries and 5 global regions. Each regional and national profile includes key information about the relevant CSR history, country-specific issues, trends, research and leading organizations. The purpose of the book is to give CSR professionals (including managers, consultants, academics and NGOs focusing on the social, environmental and ethical responsibilities of business) a quick reference guide to CSR in different regional and national contexts. The need for the book is premised on the fact that CSR professionals and researchers more often than not have a multinational remit and are required to benchmark performance internationally, but find that country-specific CSR information is ad hoc, limited or non-existent. Even where national CSR research exists, it is often hidden in academic journals that practitioners cannot access or do not have the time or inclination to read. The book is an edited volume, with expert contributors from around the world, all of whom have been screened and selected on the basis of their qualifications and experience in CSR. Each regional/country profile includes the following subsections:CSR in context Priority issues Trends Legislation and codes Organizations Case studies Educational institutions References This unique resource will be an essential acquisition for all organisations who need to benchmark their CSR strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to corporate social responsibility in all of the markets in which they operate.

Examining the Private Sector's Role in Wealth Creation and Poverty Reduction

Author : Hipsher, Scott A.
Publisher : IGI Global
ISBN 13 : 1522531181
Total Pages : 347 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Examining the Private Sector's Role in Wealth Creation and Poverty Reduction by : Hipsher, Scott A.

Download or read book Examining the Private Sector's Role in Wealth Creation and Poverty Reduction written by Hipsher, Scott A. and published by IGI Global. This book was released on 2017-12-08 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private sector is a vital factor in creating the wealth and economic growth needed to reduce poverty in a significant and sustainable manner. However, there are many obstacles preventing private sector firms from engaging in business where poverty is widespread. Examining the Private Sector’s Role in Wealth Creation and Poverty Reduction explores poverty alleviation in developing economies through the creation of livelihood options developed by private sector activities. Examining relevant topics such as corporate social responsibility (CSR) frameworks, multinational enterprises, and responsible tourism, this publication is an ideal resource for private sector firms, researchers, academicians, professionals, and students interested in wealth creation in areas of extreme poverty.

Inspirational Guide for the Implementation of PRME

Author : Principles for Responsible Management Education
Publisher : Routledge
ISBN 13 : 1351276182
Total Pages : 291 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Inspirational Guide for the Implementation of PRME by : Principles for Responsible Management Education

Download or read book Inspirational Guide for the Implementation of PRME written by Principles for Responsible Management Education and published by Routledge. This book was released on 2017-09-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the inception of the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the 21st-century business environment. While consensus has been reached by the majority of globally focused management education institutions that sustainability must be incorporated into management education curricula, the relevant question is no longer _why_ management education should change, but _how_. Although the PRME initiative is set to increase to 1,000 signatories by 2015, it is equally important for PRME to cultivate actively engaged participants. Therefore, the next step is for current participants to transition from a global learning community to an action community. For this purpose, the PRME Secretariat invited a small group of experts to coordinate an Inspirational Guide for the Implementation of PRME which was presented at the 3rd Global Forum for Responsible Management Education, the official platform for management-related Higher Education Institutions (HEIs) at both the Global Compact Rio+20 Corporate Sustainability Forum and the UN Conference on Sustainable Development – Rio+20 – in June 2012 in Rio de Janeiro. The Guide answers the most frequently asked questions concerning the implementation of PRME by highlighting real-world examples from the most engaged signatories. The exercise has proven successful, and this publication features 63 case stories from 47 institutions, representing 25 countries across Asia, Oceania, the Americas, Europe, the Middle East and Africa. They are the real actors in this effort, and their stories are truly inspirational. Their experiences are classified into six sections, which address the Six Principles of PRME (Purpose, Values, Method, Research, Partnership, and Dialogue) as well as important related aspects, such as how to get started, how to successfully report on PRME adoption, and so on. The full richness of experiences set forth in this Guide is captured only by reading the wealth of innovative practices found in each case.

The World Guide to Sustainable Enterprise - Four Volume Set

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 9781783535644
Total Pages : 0 pages
Book Rating : 4.5/5 (356 download)

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Book Synopsis The World Guide to Sustainable Enterprise - Four Volume Set by : Wayne Visser

Download or read book The World Guide to Sustainable Enterprise - Four Volume Set written by Wayne Visser and published by Routledge. This book was released on 2017-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete set of all four volumes of The World Guide to Sustainable Enterprise is available at a 25% discount on the price of all four books. The set comprises: Volume 1: Africa and the Middle East Volume 2: Asia Pacific Volume 3: Europe Volume 4: The Americas The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Each profile includes key information about the relevant history, country-specific issues, trends, research, best practice case studies and the leading organizations operating in the field. The Guide comprises of four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to The World Guide to CSR, also edited by Wayne Visser.

Evolving Partnerships

Author : Jem Bendell
Publisher : Routledge
ISBN 13 : 1351278142
Total Pages : 136 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Evolving Partnerships by : Jem Bendell

Download or read book Evolving Partnerships written by Jem Bendell and published by Routledge. This book was released on 2017-09-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: By bringing together their respective competencies and resources for the greater good, governments, business, civil society and multilateral agencies have been seeking innovative ways to work together to respond to the myriad global challenges of our time: the impact of climate change; human security; the prevention, care and treatment of HIV/AIDS and other major diseases; the generation of new investment, entrepreneurship and employment; and financing for development. The appetite for such partnerships appears strong. Over 90% of corporate executives responding to a World Economic Forum survey felt that future partnerships between business, government and civil society would play either a major role or some role in addressing key development challenges. This trend will only be increased by the Western financial crisis and the retreat of the state from many areas of societal concern. In the last 15 years, many new partnerships have been formed, and many new people exposed to partnership ways of working. There have been remarkable successes, but also a range of concerns about effectiveness and accountability. Partnerships can work, but can they work better? Many practitioners are now asking how they can achieve a greater scale of impact to match the magnitude of the social and environmental challenges we face. When considering how to equip their organization or programme with the necessary skills to engage with companies in new ways, many leaders of NGOs or UN agencies hire staff from the private sector. Although such staff exchanges are important, it is not sufficient to rely on private-sector staff to develop and implement strategic forms of engagement. Rather, engaging business for social change is a specialism in itself. This book seeks to distil some of the author's 15 years of experience and key learnings on the advanced strategic planning of partnerships for people who work within civil society or public-sector organizations and who already partner with companies. Much of the research focus to date has been on operational issues, rather than on the strategic challenge of evolving partnerships to achieve a greater scale of impact. Rather than helping the reader with moving on from partnerships, this guidebook is intended to help with moving up to a greater scale of impact. The author identifies three generations in the evolution of cross-sector partnering and draws insights from the latest biological evolutionary theory on how complex systems can sustain themselves over time, translating this into a method for understanding and assessing partnering practice. Evolving Partnerships provides a rich and accessible mix of commentary, boxes for clarification, and 11 exercises to help the reader evolve partnering to achieve a wider level of impact – a level that responds to the scale, depth and urgency of the challenges we face today. Written by one of the world's leading authorities on partnerships and a key architect of global partnerships, including the Marine Stewardship Council, Evolving Partnerships will be essential reading for all those involved in cross-sectoral partnerships.

ASEAN and Global Value Chains: Locking in Resilience and Sustainability

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 929270088X
Total Pages : 283 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis ASEAN and Global Value Chains: Locking in Resilience and Sustainability by : Asian Development Bank

Download or read book ASEAN and Global Value Chains: Locking in Resilience and Sustainability written by Asian Development Bank and published by Asian Development Bank. This book was released on 2023-03-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing how the role of ASEAN economies in global value chains has helped spur their recovery and cut poverty, this publication shows the need to future-proof these critical networks to ensure inclusive, sustainable, and greener growth. It explains how the expansion of cross-border trade networks has helped Southeast Asian economies bolster manufacturing and spark a wave of job creation and innovation. On the flipside, it considers the associated environmental impact and social inequality. Highlighting systemic shocks to global trade, it explains how economic momentum, stronger institutions, and more inclusive growth can help mitigate risks and build resilient economies.

World Humanism

Author : S. Khan
Publisher : Springer
ISBN 13 : 1137378492
Total Pages : 247 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis World Humanism by : S. Khan

Download or read book World Humanism written by S. Khan and published by Springer. This book was released on 2013-11-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. It examines the nature and occurrence of humanistic management practices within businesses and other organizations across the world.

Entrepreneurship and the Sustainable Development Goals

Author : Nikolaos Apostolopoulos
Publisher : Emerald Group Publishing
ISBN 13 : 1787563774
Total Pages : 228 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Entrepreneurship and the Sustainable Development Goals by : Nikolaos Apostolopoulos

Download or read book Entrepreneurship and the Sustainable Development Goals written by Nikolaos Apostolopoulos and published by Emerald Group Publishing. This book was released on 2018-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies.

Rethinking Marketing

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0133410196
Total Pages : 276 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Rethinking Marketing by : Philip Kotler

Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.