Author : Tyler Johnson
Publisher : Lioncrest Publishing
ISBN 13 : 9781544502113
Total Pages : 152 pages
Book Rating : 4.5/5 (21 download)
Book Synopsis The Way of the Laowai: The Importance of International Self-Awareness for Businesses by : Tyler Johnson
Download or read book The Way of the Laowai: The Importance of International Self-Awareness for Businesses written by Tyler Johnson and published by Lioncrest Publishing. This book was released on 2019-03-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. Based on his years as a "laowai"-an outsider-working in Asia, Tyler Johnson provides valuable lessons on developing the essential soft skills and mindset for doing business with a foreign country and its people. He offers concrete guidance for finding employees with the right experience to maximize your company's opportunities, both domestically and overseas. If you've been hesitant to expand your business into international markets because you're uncertain how to navigate the cultural challenges, Laowai can provide the roadmap you need.