The Viral Video Manifesto Why Everything You Know Is Wrong And How To Do What Really Works

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The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Author : Stephen Voltz
Publisher : McGraw Hill Professional
ISBN 13 : 0071803394
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works by : Stephen Voltz

Download or read book The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works written by Stephen Voltz and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (ENHANCED EBOOK)

Author : Stephen Voltz
Publisher : McGraw Hill Professional
ISBN 13 : 0071813306
Total Pages : 241 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (ENHANCED EBOOK) by : Stephen Voltz

Download or read book The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (ENHANCED EBOOK) written by Stephen Voltz and published by McGraw Hill Professional. This book was released on 2012-12-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing. This enhanced eBook includes features you won’t find in the print edition, including: 4 videos of behind-the-scenes commentary on the authors’ four highly successful viral videos: The Extreme Diet Coke & Mentos Experiments; Extreme Diet Coke & Mentos Experiments II: The Domino Effect; The Coke Zero & Mentos Rocket Car; and The Extreme Sticky Note Experiments 10 videos of in-depth discussion on strategies for making videos go viral 5 audio clips of Stephen Voltz interviewing blockbuster viral video creators who reveal their secrets of their success

The Power of Customer Misbehavior

Author : M. Fisher
Publisher : Springer
ISBN 13 : 1137348925
Total Pages : 167 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Power of Customer Misbehavior by : M. Fisher

Download or read book The Power of Customer Misbehavior written by M. Fisher and published by Springer. This book was released on 2013-11-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

New Routes to Library Success

Author : Elisabeth Doucett
Publisher : American Library Association
ISBN 13 : 0838913202
Total Pages : 294 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis New Routes to Library Success by : Elisabeth Doucett

Download or read book New Routes to Library Success written by Elisabeth Doucett and published by American Library Association. This book was released on 2015-04-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's library leaders face a world in which the only constant is change. Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities. In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations "outside the stacks" conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom's of Maine, among others), learning what they do exceptionally well. From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews. An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

The Revolt of The Public and the Crisis of Authority in the New Millennium

Author : Martin Gurri
Publisher : Stripe Press
ISBN 13 : 1953953344
Total Pages : 465 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis The Revolt of The Public and the Crisis of Authority in the New Millennium by : Martin Gurri

Download or read book The Revolt of The Public and the Crisis of Authority in the New Millennium written by Martin Gurri and published by Stripe Press. This book was released on 2018-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

A Beautifully Foolish Endeavor

Author : Hank Green
Publisher : Penguin
ISBN 13 : 1524743488
Total Pages : 464 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis A Beautifully Foolish Endeavor by : Hank Green

Download or read book A Beautifully Foolish Endeavor written by Hank Green and published by Penguin. This book was released on 2020-07-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT NEW YORK TIMES BESTSELLER Who has the right to change the world forever? How will we live online? How do we find comfort in an increasingly isolated world? The Carls disappeared the same way they appeared, in an instant. While the robots were on Earth, they caused confusion and destruction with only their presence. Part of their maelstrom was the sudden viral fame and untimely death of April May: a young woman who stumbled into Carl’s path, giving them their name, becoming their advocate, and putting herself in the middle of an avalanche of conspiracy theories. Months later, April’s friends are trying to find their footing in a post-Carl world. Andy has picked up April’s mantle of fame, speaking at conferences and online; Maya, ravaged by grief, begins to follow a string of mysteries that she is convinced will lead her to April; and Miranda is contemplating defying her friends’ advice and pursuing a new scientific operation…one that might have repercussions beyond anyone’s comprehension. Just as it is starting to seem like the gang may never learn the real story behind the events that changed their lives forever, a series of clues arrive—mysterious books that seem to predict the future and control the actions of their readers—all of which seems to suggest that April could be very much alive. In the midst of the search for the truth and the search for April is a growing force, something that wants to capture our consciousness and even control our reality. A Beautifully Foolish Endeavor is the bold and brilliant follow-up to An Absolutely Remarkable Thing. It is a fast-paced adventure that is also a biting social commentary, asking hard, urgent questions about the way we live, our freedoms, our future, and how we handle the unknown.

Kid President's Guide to Being Awesome

Author : Robby Novak
Publisher : Harper Collins
ISBN 13 : 0062358693
Total Pages : 344 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Kid President's Guide to Being Awesome by : Robby Novak

Download or read book Kid President's Guide to Being Awesome written by Robby Novak and published by Harper Collins. This book was released on 2015-02-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is LIFE, people! You've got air coming through your nose! You've got a heartbeat! That means it's time to do something!" announces Kid President in his book, Kid President's Guide to Being Awesome. From YouTube sensation (75 million views and counting!) to Hub Network summer series star, Kid President—ten-year-old Robby Novak—and his videos have inspired millions to dance more, to celebrate life, and to throw spontaneous parades. In his Guide to Being Awesome, Kid President pulls together lists of awesome ideas to help the world, awesome interviews with his awesome celebrity friends (he has interviewed Beyoncé!), and a step-by-step guide to make pretty much everything a little bit awesomer. Grab a corn dog and settle in to your favorite comfy chair. Pretend it's your birthday! (In fact, treat everyone like it's THEIR birthday!) Kid President is here with a 240-page, full-color Guide to Being Awesome that'll spread love and inspire the world.

"Cat Person" and Other Stories

Author : Kristen Roupenian
Publisher : Simon and Schuster
ISBN 13 : 1982101652
Total Pages : 223 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis "Cat Person" and Other Stories by : Kristen Roupenian

Download or read book "Cat Person" and Other Stories written by Kristen Roupenian and published by Simon and Schuster. This book was released on 2019-01-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Includes the story “Cat Person”—now a major film* A compulsively readable collection of short stories that explore the complex—and often darkly funny—connections between gender, sex, and power across genres. “These stories are sharp and perverse, dark and bizarre, unrelenting and utterly bananas. I love them so, so much.” —Carmen Maria Machado, National Book Award Finalist and author of Her Body and Other Parties “Kristen Roupenian isn’t just an uncannily great writer, she also knows things about the human psyche…The world has made a lot more sense since reading this book.” —Miranda July, New York Times bestselling author Previously published as You Know You Want This, “Cat Person” and Other Stories brilliantly explores the ways in which women are horrifying as much as it captures the horrors that are done to them. Among its pages are a couple who becomes obsessed with their friend hearing them have sex, then seeing them have sex…until they can’t have sex without him; a ten-year-old whose birthday party takes a sinister turn when she wishes for “something mean”; a woman who finds a book of spells half hidden at the library and summons her heart’s desire: a nameless, naked man; and a self-proclaimed “biter” who dreams of sneaking up behind and sinking her teeth into a green-eyed, long-haired, pink-cheeked coworker. Spanning a range of genres and topics—from the mundane to the murderous and supernatural—these are stories about sex and punishment, guilt and anger, the pleasure and terror of inflicting and experiencing pain. These stories fascinate and repel, revolt and arouse, scare and delight in equal measure. And, as a collection, they point a finger at you, daring you to feel uncomfortable—or worse, understood—as if to say, “You want this, right? You know you want this.”

Insanely Simple

Author : Ken Segall
Publisher : Penguin UK
ISBN 13 : 0670921203
Total Pages : 246 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Insanely Simple by : Ken Segall

Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

The Atheist Muslim

Author : Ali A. Rizvi
Publisher : Macmillan
ISBN 13 : 1250094445
Total Pages : 256 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Atheist Muslim by : Ali A. Rizvi

Download or read book The Atheist Muslim written by Ali A. Rizvi and published by Macmillan. This book was released on 2016-11-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In much of the Muslim world, religion is the central foundation upon which family, community, morality, and identity are built. The inextricable embedment of religion in Muslim culture has forced a new generation of non-believing Muslims to face the heavy costs of abandoning their parents’ religion: disowned by their families, marginalized from their communities, imprisoned, or even sentenced to death by their governments. Struggling to reconcile the Muslim society he was living in as a scientist and physician and the religion he was being raised in, Ali A. Rizvi eventually loses his faith. Discovering that he is not alone, he moves to North America and promises to use his new freedom of speech to represent the voices that are usually quashed before reaching the mainstream media—the Atheist Muslim. In The Atheist Muslim, we follow Rizvi as he finds himself caught between two narrative voices he cannot relate to: extreme Islam and anti-Muslim bigotry in a post-9/11 world. The Atheist Muslim recounts the journey that allows Rizvi to criticize Islam—as one should be able to criticize any set of ideas—without demonizing his entire people. Emotionally and intellectually compelling, his personal story outlines the challenges of modern Islam and the factors that could help lead it toward a substantive, progressive reformation.

The Liberal Redneck Manifesto

Author : Trae Crowder
Publisher : Simon and Schuster
ISBN 13 : 1501160400
Total Pages : 352 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Liberal Redneck Manifesto by : Trae Crowder

Download or read book The Liberal Redneck Manifesto written by Trae Crowder and published by Simon and Schuster. This book was released on 2017-10-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Liberal Rednecks--a three-man stand-up comedy group doing scathing political satire--celebrate all that's good about the South while leading the Redneck Revolution and standing proudly blue in a sea of red. Smart, hilarious, and incisive, the Liberal Rednecks confront outdated traditions and intolerant attitudes, tackling everything people think they know about the South--the good, the bad, the glorious, and the shameful--in a laugh-out-loud funny and lively manifesto for the rise of a New South. Home to some of the best music, athletes, soldiers, whiskey, waffles, and weather the country has to offer, the South has also been bathing in backward bathroom bills and other bigoted legislation that Trae Crowder has targeted in his Liberal Redneck videos, which have gone viral with over 50 million views. Perfect for fans of Stuff White People Like and I Am America (And So Can You), The Liberal Redneck Manifesto skewers political and religious hypocrisies in witty stories and hilarious graphics--such as the Ten Commandments of the New South--and much more! While celebrating the South as one of the richest sources of American culture, this entertaining book issues a wake-up call and a reminder that the South's problems and dreams aren't that far off from the rest of America's"--

Sophie's World

Author : Jostein Gaarder
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 735 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Sophie's World by : Jostein Gaarder

Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Working Effectively with Legacy Code

Author : Michael Feathers
Publisher : Prentice Hall Professional
ISBN 13 : 0132931753
Total Pages : 457 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Working Effectively with Legacy Code by : Michael Feathers

Download or read book Working Effectively with Legacy Code written by Michael Feathers and published by Prentice Hall Professional. This book was released on 2004-09-22 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it is draining time and money away from your development efforts. In this book, Michael Feathers offers start-to-finish strategies for working more effectively with large, untested legacy code bases. This book draws on material Michael created for his renowned Object Mentor seminars: techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include Understanding the mechanics of software change: adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform—with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structure This book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.

Seeing Like a State

Author : James C. Scott
Publisher : Yale University Press
ISBN 13 : 0300252986
Total Pages : 462 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Seeing Like a State by : James C. Scott

Download or read book Seeing Like a State written by James C. Scott and published by Yale University Press. This book was released on 2020-03-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Chasing the Scream

Author : Johann Hari
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620408929
Total Pages : 433 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis Chasing the Scream by : Johann Hari

Download or read book Chasing the Scream written by Johann Hari and published by Bloomsbury Publishing USA. This book was released on 2015-01-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestseller What if everything you think you know about addiction is wrong? Johann Hari's journey into the heart of the war on drugs led him to ask this question--and to write the book that gave rise to his viral TED talk, viewed more than 62 million times, and inspired the feature film The United States vs. Billie Holiday and the documentary series The Fix. One of Johann Hari's earliest memories is of trying to wake up one of his relatives and not being able to. As he grew older, he realized he had addiction in his family. Confused, not knowing what to do, he set out and traveled over 30,000 miles over three years to discover what really causes addiction--and what really solves it. He uncovered a range of remarkable human stories--of how the war on drugs began with Billie Holiday, the great jazz singer, being stalked and killed by a racist policeman; of the scientist who discovered the surprising key to addiction; and of the countries that ended their own war on drugs--with extraordinary results. Chasing the Scream is the story of a life-changing journey that transformed the addiction debate internationally--and showed the world that the opposite of addiction is connection.

So Good They Can't Ignore You

Author : Cal Newport
Publisher : Grand Central Publishing
ISBN 13 : 1455509108
Total Pages : 163 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis So Good They Can't Ignore You by : Cal Newport

Download or read book So Good They Can't Ignore You written by Cal Newport and published by Grand Central Publishing. This book was released on 2012-09-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.