The Unnoticed Entrepreneur Book 3

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The UnNoticed Entrepreneur, Book 2

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 1394195346
Total Pages : 373 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089579
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2023-04-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of consultants entrepreneurs how to, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together. Here is the list of contributors to this edition: adrian STARKS, akshay JAMWAL, alastair MCDERMOTT, alexander REDMAN, alex STRATHDEE, andrea PACINI, andrew CLARK, callum LAING, chase PALMIERI, colin jg MILES, danny LEVINSON, dhriti GOYAL, diogene NTIRANDEKURA, elaine POWELL, erwin LIMA, frank BUCKLER, Fabian LANGER, gina BALARIN, gj van BUSECK, heesang YOO, howard DEKKERS, jason WEEKES, jarod SPIEWAK, jb OWEN, jeff HAHN, joe SCHULTZ, jonathan MALL, josh GARDNER, julie BROAD, kate Bradley CHERNIS, luke FISHER, marcus AHMAD, masami SATO, mason HARRIS, matthew STORMOEN, michael HOFFMAN, michael JUERGENS, michael SIEB, mike CHENG, mark THOMAS, mickie KENNEDY, nick HEMS, nick VIVION, nir ZAVARO, oscar TRIMBOLI, praveen NAGDA, richard ROBINSON, robert da COSTA, sam PALAZZOLO, scott SANDLAND, sonali NAIR

The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089781
Total Pages : 374 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2024-11-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

The Everyday Entrepreneur

Author : Rob Basso
Publisher : John Wiley & Sons
ISBN 13 : 111810644X
Total Pages : 194 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Everyday Entrepreneur by : Rob Basso

Download or read book The Everyday Entrepreneur written by Rob Basso and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Competition and Entrepreneurship

Author : Israel M. Kirzner
Publisher : Chicago : University of Chicago Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Competition and Entrepreneurship by : Israel M. Kirzner

Download or read book Competition and Entrepreneurship written by Israel M. Kirzner and published by Chicago : University of Chicago Press. This book was released on 1973 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. Competition and Entrepreneurship offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics. Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is more useful to look to price theory to help understand how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources." Although Competition and Entrepreneurship is primarily concerned with the operation of the market economy, Kirzner's insights can be applied to crucial aspects of centrally planned economic systems as well. In the analysis of these processes, Kirzner clearly shows that the rediscovery of the entrepreneur must emerge as a step of major importance.

Testing Business Ideas

Author : David J. Bland
Publisher : John Wiley & Sons
ISBN 13 : 1119551420
Total Pages : 365 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Broken Handoff

Author : Michael Gorton
Publisher : BrownBooks.ORM
ISBN 13 : 1612543219
Total Pages : 216 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Broken Handoff by : Michael Gorton

Download or read book Broken Handoff written by Michael Gorton and published by BrownBooks.ORM. This book was released on 2019-05-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Read this page turner to know what to do and—as importantly—what not to do in M&A. You will be glad you did.” —Mark Victor Hansen, coauthor and co-creator of The One Minute Millionaire and Chicken Soup for the Soul Every year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they’ve worked tirelessly to build—yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided. Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls. “Losses from M&A transactions that fall short of expectations represent an opportunity of $3 trillion a year. Broken Handoff clearly addresses the vulnerabilities and shortcomings that cause these failures—and, more importantly, advances viable solutions. This book should be read by everyone anticipating an M&A transaction, funding, or liquidity event.” —James Keyes, former CEO of 7-Eleven and Blockbuster, Horatio Alger recipient “Smashes through the financial and theoretical rhetoric of M&A success and failures. Filled with insights and lessons learned from the school of hard knocks, this book should be required reading for all parties in the M&A dance—especially those seeking to avoid a postmerger cultural collision and declining productivity.” —Michael Schornstein, startup founder, CMO, advisory board member of CommandHound

Entrepreneurial Strategy

Author : Dean A. Shepherd
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Making Poor Nations Rich

Author : Benjamin Powell
Publisher : Stanford Economics & Finance
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Making Poor Nations Rich by : Benjamin Powell

Download or read book Making Poor Nations Rich written by Benjamin Powell and published by Stanford Economics & Finance. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.

The Journal of Libertarian Studies

Author :
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (38 download)

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Book Synopsis The Journal of Libertarian Studies by :

Download or read book The Journal of Libertarian Studies written by and published by . This book was released on 1977 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stealing from the People: Foreign aid, business, and state enterprise

Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Stealing from the People: Foreign aid, business, and state enterprise by :

Download or read book Stealing from the People: Foreign aid, business, and state enterprise written by and published by . This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Women Entrepreneurship in Family Business

Author : Vanessa Ratten
Publisher : Routledge
ISBN 13 : 1351580396
Total Pages : 251 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Women Entrepreneurship in Family Business by : Vanessa Ratten

Download or read book Women Entrepreneurship in Family Business written by Vanessa Ratten and published by Routledge. This book was released on 2017-08-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to promote discussion about educational objectives generally and objectives in the teaching of educational psychology in particular. To this end, Part 1 contains a review of the literature concerned with these two subjects, and also reports on investigations into the views of British students, teachers, college staffs and educational psychologists on the question of the objectives of educational psychology in teacher preparation. A comprehensive bibliography is provided. A further important section of Part 1 proposes a method of systematizing teaching objectives, and suggests a heuristic device for the generation of objectives at different levels of conceptual generality and complexity of learning. An example of this model in the field of educational psychology is presented, which illustrates the general approach to the generation of teaching objectives and proposes a specific approach to the production of teaching objectives in educational psychology. In Part 2 a selection of readings in the fields of objectives and educational psychology provides the reader with some of the key source material referred to in Part 1. As well as being a valuable and stimulating addition to the current debate on the specifying of educational objectives, the arguments in this book about the role of educational psychology in teacher preparation raise some fundamental questions for those concerned with teacher education.

A Head Full of Everything

Author : Gavin Oattes
Publisher : John Wiley & Sons
ISBN 13 : 0857089013
Total Pages : 307 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis A Head Full of Everything by : Gavin Oattes

Download or read book A Head Full of Everything written by Gavin Oattes and published by John Wiley & Sons. This book was released on 2022-06-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to life. Teenage life. The most awkward 7 years you’ll ever have; 84 months of change, 364 weeks of weird and 2,555 days of scrolling and inconvenience. In the grand scheme of life, it’s not a lot. Unless you’re an actual teenager, in which case, it’s EVERYTHING! “It’s the best years of your life!” they tell us. And yet, while it should be, for so many it just doesn’t feel like it. For most it’s an emotional assault course of acceptance, stress, anxiety, heartbreak and peer pressure, all whilst navigating the ‘hashtagony’ of social media. Misunderstood by society and misrepresented by the media, teenagers have it tough. A Head Full of Everything demonstrates that being a teenager doesn’t have to suck. And when it does, there’s some cool things you can do to make it suck a little less. This book will challenge you to embrace your inner weird, to never grow up, be true to yourself, protect your mental health and be sure that for your 7 glorious teenage years, you act your age. Literally. Bestselling author, award-winning comedian and international keynote speaker, Gavin Oattes has written a personal development title for teens with a difference – there’s no waffle, no dad chat, no fluff. Full of hilarious, real-life inspiration and a few crazy ideas along the way, A Head Full of Everything will leave you feeling motivated, energised and reassured that nobody has life all figured out.

The Wiley Handbook of Entrepreneurship

Author : Gorkan Ahmetoglu
Publisher : John Wiley & Sons
ISBN 13 : 1118970721
Total Pages : 609 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Wiley Handbook of Entrepreneurship by : Gorkan Ahmetoglu

Download or read book The Wiley Handbook of Entrepreneurship written by Gorkan Ahmetoglu and published by John Wiley & Sons. This book was released on 2017-07-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.

Startup Rising

Author : Christopher M. Schroeder
Publisher : St. Martin's Press
ISBN 13 : 1137356715
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Startup Rising by : Christopher M. Schroeder

Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.

Bold

Author : Peter H. Diamandis
Publisher : Simon and Schuster
ISBN 13 : 1476709580
Total Pages : 336 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Bold by : Peter H. Diamandis

Download or read book Bold written by Peter H. Diamandis and published by Simon and Schuster. This book was released on 2016-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

The UnNoticed Entrepreneur

Author : Jim James
Publisher :
ISBN 13 : 9781739932206
Total Pages : 244 pages
Book Rating : 4.9/5 (322 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by . This book was released on 2021-09-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately. The author shares the SPEAKpr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations. Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing. The book is structured into 5 parts, each one reflecting the SPEAKpr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others. In Homeric poems, thymōs is one of a family of terms associated with the internal psychological processes of thought, emotion, volition, and motivation. Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. The articles are kept intentionally short for two reasons: a) entrepreneurs don't have a lot of time as we pay for it ourselves b) entrepreneurs don't want to become PR experts, just to learn enough to give directions to others to take the right strategy. This book is a working guide for any entrepreneur who wants to unlock the value in their business, using technology instead of an outside agency, using creativity instead money. The articles show what is being done, and what can be done, and what will be possible in the future to build any business in the world.