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The Unnoticed Entrepreneur Book 2
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Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James
Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James
Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Book Synopsis The UnNoticed Entrepreneur, Book 1 by : Jim James
Download or read book The UnNoticed Entrepreneur, Book 1 written by Jim James and published by John Wiley & Sons. This book was released on 2023-02-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic and outside-the-box tactics for taking your company to the next level The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels. If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to: Construct a unique story around your business and communicate that story through effective branding Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.
Book Synopsis The Absent One by : Jussi Adler-Olsen
Download or read book The Absent One written by Jussi Adler-Olsen and published by Dutton. This book was released on 2013-05-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detective Carl Morck investigates the twenty-year-old murders of a brother and sister whose confessed killer may actually be innocent, a case with ties to a homeless woman and powerful adversaries.
Book Synopsis Proving Ground by : William David Tarver
Download or read book Proving Ground written by William David Tarver and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would cause a young African American engineer to walk away from a promising career at the world's foremost electronics research and development company to start a business, from scratch, in his basement? David Tarver not only did that, he convinced two African American colleagues to join him in the improbable venture. Twelve years later, he negotiated the sale of that venture, Telecom Analysis Systems Inc., for $30 million. Tarver's business success was accomplished without the help of angel investors, venture capital, government grants, or minority business development programs. Overcoming obstacles related to race, technology, and business, Tarver and his colleagues conceived, designed, engineered, and manufactured sophisticated telecommunications instruments and sold them in more than twenty countries. David Tarver felt he had something important to prove to himself, to his colleagues, and to society. That is why he was willing to risk everything on a roll of the entrepreneuri
Book Synopsis Making Poor Nations Rich by : Benjamin Powell
Download or read book Making Poor Nations Rich written by Benjamin Powell and published by Stanford Economics & Finance. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.
Book Synopsis The Wiley Handbook of Entrepreneurship by : Gorkan Ahmetoglu
Download or read book The Wiley Handbook of Entrepreneurship written by Gorkan Ahmetoglu and published by John Wiley & Sons. This book was released on 2017-07-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.
Book Synopsis Competition and Entrepreneurship by : Israel M. Kirzner
Download or read book Competition and Entrepreneurship written by Israel M. Kirzner and published by Chicago : University of Chicago Press. This book was released on 1973 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. Competition and Entrepreneurship offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics. Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is more useful to look to price theory to help understand how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources." Although Competition and Entrepreneurship is primarily concerned with the operation of the market economy, Kirzner's insights can be applied to crucial aspects of centrally planned economic systems as well. In the analysis of these processes, Kirzner clearly shows that the rediscovery of the entrepreneur must emerge as a step of major importance.
Download or read book Broken Handoff written by Michael Gorton and published by BrownBooks.ORM. This book was released on 2019-05-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Read this page turner to know what to do and—as importantly—what not to do in M&A. You will be glad you did.” —Mark Victor Hansen, coauthor and co-creator of The One Minute Millionaire and Chicken Soup for the Soul Every year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they’ve worked tirelessly to build—yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided. Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls. “Losses from M&A transactions that fall short of expectations represent an opportunity of $3 trillion a year. Broken Handoff clearly addresses the vulnerabilities and shortcomings that cause these failures—and, more importantly, advances viable solutions. This book should be read by everyone anticipating an M&A transaction, funding, or liquidity event.” —James Keyes, former CEO of 7-Eleven and Blockbuster, Horatio Alger recipient “Smashes through the financial and theoretical rhetoric of M&A success and failures. Filled with insights and lessons learned from the school of hard knocks, this book should be required reading for all parties in the M&A dance—especially those seeking to avoid a postmerger cultural collision and declining productivity.” —Michael Schornstein, startup founder, CMO, advisory board member of CommandHound
Book Synopsis Startup Rising by : Christopher M. Schroeder
Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.
Download or read book The Age of Ideas written by Alan Philips and published by Zola Books. This book was released on 2018-11-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Schrager, Marcus Aurelius, Supreme, Kith, Rick Rubin, Kanye West, Soulcycle, Ikea, Sweetgreen, The Wu-Tang Clan, Danny Meyer, Tracy Chapman, Warren Buffett, Walt Disney, Jack's Wife Freda, Starbucks, A24, Picasso, In-N-Out Burger, intel, Tom Brady, Mission Chinese, Nike, Masayoshi Takayama, Oprah, the Baal Shem Tov. What do they all have in common? They have discovered their purpose and unlocked their creative potential. We have been born into a time when all the tools to make our dreams a reality are available and, for the most part, affordable. We have the freedom to manifest our truth, pursue our own path, and along the way discover our best selves. Whether as individuals or as part of a group, we can't be held back by anything except knowledge. The Age of Ideas provides that knowledge. It takes the reader on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence. Your ideas have more power than ever before, and when you understand how to manifest and share those ideas, you will be on the road to making an impact in ways you never before imagined. Welcome to the Age of Ideas.
Download or read book Borderless written by Eliot Peper and published by Analog Novel. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is power, and whoever controls the feed rules the world in this all-too-plausible follow-up to the science fiction thriller Bandwidth. Exiled from Washington after a covert operation gone wrong, Diana is building a new life as a freelance spy, though her obsessive secrecy is driving away the few friends and allies she can count on. When she's hired to investigate the world's leading techno capitalist, she unknowingly accepts an assignment with a dark ulterior purpose. Navigating a labyrinth of cutouts and false fronts, Diana discovers a plot to nationalize the global feed. As tech and politics speed toward a catastrophic reckoning, Diana must reconcile the sins of her past with her dreams of tomorrow. How she deploys the secrets in her arsenal will shape the future of a planet on the brink of disaster. Doing the right thing means risking everything to change the rules of the game. But how much is freedom really worth?
Book Synopsis The Startup Checklist by : David S. Rose
Download or read book The Startup Checklist written by David S. Rose and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
Book Synopsis The Journal of Libertarian Studies by :
Download or read book The Journal of Libertarian Studies written by and published by . This book was released on 1977 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Self-Reliant Entrepreneur by : John Jantsch
Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
Book Synopsis The UnNoticed Entrepreneur by : Jim James
Download or read book The UnNoticed Entrepreneur written by Jim James and published by . This book was released on 2021-09-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately. The author shares the SPEAKpr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations. Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing. The book is structured into 5 parts, each one reflecting the SPEAKpr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others. In Homeric poems, thymōs is one of a family of terms associated with the internal psychological processes of thought, emotion, volition, and motivation. Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. The articles are kept intentionally short for two reasons: a) entrepreneurs don't have a lot of time as we pay for it ourselves b) entrepreneurs don't want to become PR experts, just to learn enough to give directions to others to take the right strategy. This book is a working guide for any entrepreneur who wants to unlock the value in their business, using technology instead of an outside agency, using creativity instead money. The articles show what is being done, and what can be done, and what will be possible in the future to build any business in the world.
Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
