The ultimate guide to agrifood hackathons

Download The ultimate guide to agrifood hackathons PDF Online Free

Author :
Publisher : Food & Agriculture Org. [Author]
ISBN 13 : 925138648X
Total Pages : 100 pages
Book Rating : 4.2/5 (513 download)

DOWNLOAD NOW!


Book Synopsis The ultimate guide to agrifood hackathons by : Grande, S.

Download or read book The ultimate guide to agrifood hackathons written by Grande, S. and published by Food & Agriculture Org. [Author]. This book was released on 2024-04-09 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an in-depth exploration of the dynamic world of hackathons, providing a comprehensive guide for organizers, participants and enthusiasts alike. [Author] It delves into the origins, evolution and key elements of hackathons, presenting practical strategies for planning and executing successful events. [Author] From pre-event preparations to post-hackathon follow-ups, it covers every aspect including theme selection, participant recruitment, team formation, and mentoring. [Author] The handbook emphasizes the importance of fostering innovation and collaboration in a structured yet flexible environment. [Author] With real-world examples, case studies, and interactive tools, this guide serves as an invaluable resource for harnessing the creative potential of hackathons, particularly in the agrifood sector. [Author] It aims to inspire and equip readers to organize impactful hackathons that drive meaningful solutions, offering insights into their potential for long-term effects on individuals, organizations and ecosystems. [Author]

The Water Footprint Assessment Manual

Download The Water Footprint Assessment Manual PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136538526
Total Pages : 224 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!


Book Synopsis The Water Footprint Assessment Manual by : Maite M. Aldaya

Download or read book The Water Footprint Assessment Manual written by Maite M. Aldaya and published by Routledge. This book was released on 2012-08-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: People use lots of water for drinking, cooking and washing, but significantly more for producing things such as food, paper and cotton clothes. The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. Indirect use refers to the 'virtual water' embedded in tradable goods and commodities, such as cereals, sugar or cotton. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business. This book offers a complete and up-to-date overview of the global standard on water footprint assessment as developed by the Water Footprint Network. More specifically it: o Provides a comprehensive set of methods for water footprint assessment o Shows how water footprints can be calculated for individual processes and products, as well as for consumers, nations and businesses o Contains detailed worked examples of how to calculate green, blue and grey water footprints o Describes how to assess the sustainability of the aggregated water footprint within a river basin or the water footprint of a specific product o Includes an extensive library of possible measures that can contribute to water footprint reduction

Advances in Crop Modelling for a Sustainable Agriculture

Download Advances in Crop Modelling for a Sustainable Agriculture PDF Online Free

Author :
Publisher : Burleigh Dodds Series in Agric
ISBN 13 : 9781786762405
Total Pages : 420 pages
Book Rating : 4.7/5 (624 download)

DOWNLOAD NOW!


Book Synopsis Advances in Crop Modelling for a Sustainable Agriculture by : Kenneth Boote

Download or read book Advances in Crop Modelling for a Sustainable Agriculture written by Kenneth Boote and published by Burleigh Dodds Series in Agric. This book was released on 2019-10-22 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crop modelling has huge potential to improve decision making in farming. This collection reviews advances in next-generation models focused on user needs at the whole farm system and landscape scale.

What's Cooking

Download What's Cooking PDF Online Free

Author :
Publisher : World Bank Publications
ISBN 13 : 1464816581
Total Pages : 185 pages
Book Rating : 4.4/5 (648 download)

DOWNLOAD NOW!


Book Synopsis What's Cooking by : Kateryna Schroeder

Download or read book What's Cooking written by Kateryna Schroeder and published by World Bank Publications. This book was released on 2021-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital agriculture revolution holds a promise to build an agriculture and food system that is efficient, environmentally sustainable, and equitable, one that can help deliver the Sustainable Development Goals. Unlike past technological revolutions in agriculture, which began on farms, the current revolution is being sparked at multiple points along the agrifood value chain. The change is driven by the ability to collect, use, and analyze massive amounts of machine-readable data about practically every aspect of the value chain, and by the emergence of digital platforms disrupting existing business models. All this allows for drastically reduced transaction costs and pervasive information asymmetries that plague the agrifood system. The success of the digital transformation, however, is not guaranteed as the risks it brings are numerous, including those related to data governance and inadequate competition within and between digital platforms. What’s Cooking: Digital Transformation of the Agrifood System investigates how digital technologies can accelerate the transformation of the agrifood system by increasing efficiency on the farm; improving farmers’ access to output, input, and financial markets; strengthening quality control and traceability; and improving the design and delivery of agriculture policies. It also identifies a key role for the public sector in maximizing the benefits of this process while minimizing its risks, through enabling an innovation ecosystem featuring open datasets, digital platforms, digital entrepreneurship, digital payment systems, and digital skills and encouraging equitable technology adoption.

An ICT agripreneurship guide

Download An ICT agripreneurship guide PDF Online Free

Author :
Publisher : CTA
ISBN 13 : 9290816139
Total Pages : 72 pages
Book Rating : 4.2/5 (98 download)

DOWNLOAD NOW!


Book Synopsis An ICT agripreneurship guide by : CTA

Download or read book An ICT agripreneurship guide written by CTA and published by CTA. This book was released on 2017-08-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a step-by-step roadmap designed to equip aspiring ICT entrepreneurs, with the information and knowledge they need to start an ICT-based business in the agricultural sector, outlining key opportunities and challenges that will be encountered along the way. Using real-life examples, it provides strategies and pathways for averting common mistakes faced by early-stage entrepreneurs. Topics covered include agricultural value chains and their stakeholders, ICT business challenges, effective business plans and models for designing, funding and scaling ventures.

Towards a Natural Social Contract

Download Towards a Natural Social Contract PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030671305
Total Pages : 212 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Towards a Natural Social Contract by : Patrick Huntjens

Download or read book Towards a Natural Social Contract written by Patrick Huntjens and published by Springer Nature. This book was released on 2021-03-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is a 2022 Nautilus Gold Medal winner in the category "World Cultures' Transformational Growth & Development". It states that the societal fault lines of our times are deeply intertwined and that they confront us with challenges affecting the security, fairness and sustainability of our societies. The author, Prof. Dr. Patrick Huntjens, argues that overcoming these existential challenges will require a fundamental shift from our current anthropocentric and economic growth-oriented approach to a more ecocentric and regenerative approach. He advocates for a Natural Social Contract that emphasizes long-term sustainability and the general welfare of both humankind and planet Earth. Achieving this crucial balance calls for an end to unlimited economic growth, overconsumption and over-individualisation for the benefit of ourselves, our planet, and future generations. To this end, sustainability, health, and justice in all social-ecological systems will require systemic innovation and prioritizing a collective effort. The Transformative Social-Ecological Innovation (TSEI) framework presented in this book serves that cause. It helps to diagnose and advance innovation and spur change across sectors, disciplines, and at different levels of governance. Altogether, TSEI identifies intervention points and formulates jointly developed and shared solutions to inform policymakers, administrators, concerned citizens, and professionals dedicated towards a more sustainable, healthy and just society. A wide readership of students, researchers, practitioners and policy makers interested in social innovation, transition studies, development studies, social policy, social justice, climate change, environmental studies, political science and economics will find this cutting-edge book particularly useful. “As a sustainability transition researcher, I am truly excited about this book. Two unique aspects of the book are that it considers bigger transformation issues (such as societies’ relationship with nature, purpose and justice) than those studied in transition studies and offers analytical frameworks and methods for taking up the challenge of achieving change on the ground.” - Prof. Dr. René Kemp, United Nations University and Maastricht Sustainability Institute

The Digitalisation of African Agriculture Report 2018–2019

Download The Digitalisation of African Agriculture Report 2018–2019 PDF Online Free

Author :
Publisher : CTA
ISBN 13 : 9290816570
Total Pages : 241 pages
Book Rating : 4.2/5 (98 download)

DOWNLOAD NOW!


Book Synopsis The Digitalisation of African Agriculture Report 2018–2019 by : Tsan, Michael

Download or read book The Digitalisation of African Agriculture Report 2018–2019 written by Tsan, Michael and published by CTA. This book was released on 2019-06-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inclusive, digitally-enabled agricultural transformation could help achieve meaningful livelihood improvements for Africa’s smallholder farmers and pastoralists. It could drive greater engagement in agriculture from women and youth and create employment opportunities along the value chain. At CTA we staked a claim on this power of digitalisation to more systematically transform agriculture early on. Digitalisation, focusing on not individual ICTs but the application of these technologies to entire value chains, is a theme that cuts across all of our work. In youth entrepreneurship, we are fostering a new breed of young ICT ‘agripreneurs’. In climate-smart agriculture multiple projects provide information that can help towards building resilience for smallholder farmers. And in women empowerment we are supporting digital platforms to drive greater inclusion for women entrepreneurs in agricultural value chains.

Digital agriculture report: Rural e-commerce development experience from China

Download Digital agriculture report: Rural e-commerce development experience from China PDF Online Free

Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251345104
Total Pages : 64 pages
Book Rating : 4.2/5 (513 download)

DOWNLOAD NOW!


Book Synopsis Digital agriculture report: Rural e-commerce development experience from China by : Food and Agriculture Organization of the United Nations

Download or read book Digital agriculture report: Rural e-commerce development experience from China written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-08-25 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.

E-agriculture in action: Drones for agriculture

Download E-agriculture in action: Drones for agriculture PDF Online Free

Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251302464
Total Pages : 126 pages
Book Rating : 4.2/5 (513 download)

DOWNLOAD NOW!


Book Synopsis E-agriculture in action: Drones for agriculture by : Food and Agriculture Organization of the United Nations

Download or read book E-agriculture in action: Drones for agriculture written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-07-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FAO-ITU E-agriculture strategy guide (available at http://www.fao.org/3/a-i5564e.pdf) is actively being used to assist countries in the successful identification, development and implementation of sustainable ICT solutions for agriculture.The use of unmanned aerial vehicles (UAVs), also known as drones, and connected analytics has great potential to support and address some of the most pressing problems faced by agriculture in terms of access to actionable real-time quality data. Goldman Sachs predicts that the agriculture sector will be the second largest user of drones in the world in the next five years. Sensor networks based on the Internet of things (IoT) are increasingly being used in the agriculture sector to meet the challenge of harvesting meaningful and actionable information from the big data generated by these systems. This publication is the second in the series titled E-agriculture in action (2016), launched by FAO and ITU, and builds on the previous FAO publications that highlight the use of ICT for agriculture such as Mobile technologies for agriculture and rural development (2012), Information and communication technologies for agriculture and rural development (2013) and Success stories on information and communication technologies for agriculture and rural development (2015). The ultimate aim is to promote successful, scalable, sustainable and replicable ICT for agriculture (ICT4Ag) solutions.

A National Strategy to Reduce Food Waste at the Consumer Level

Download A National Strategy to Reduce Food Waste at the Consumer Level PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 030968076X
Total Pages : 323 pages
Book Rating : 4.3/5 (96 download)

DOWNLOAD NOW!


Book Synopsis A National Strategy to Reduce Food Waste at the Consumer Level by : National Academies of Sciences, Engineering, and Medicine

Download or read book A National Strategy to Reduce Food Waste at the Consumer Level written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-10-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 30 percent of the edible food produced in the United States is wasted and a significant portion of this waste occurs at the consumer level. Despite food's essential role as a source of nutrients and energy and its emotional and cultural importance, U.S. consumers waste an estimated average of 1 pound of food per person per day at home and in places where they buy and consume food away from home. Many factors contribute to this wasteâ€"consumers behaviors are shaped not only by individual and interpersonal factors but also by influences within the food system, such as policies, food marketing and the media. Some food waste is unavoidable, and there is substantial variation in how food waste and its impacts are defined and measured. But there is no doubt that the consequences of food waste are severe: the wasting of food is costly to consumers, depletes natural resources, and degrades the environment. In addition, at a time when the COVID-19 pandemic has severely strained the U.S. economy and sharply increased food insecurity, it is predicted that food waste will worsen in the short term because of both supply chain disruptions and the closures of food businesses that affect the way people eat and the types of food they can afford. A National Strategy to Reduce Food Waste at the Consumer Level identifies strategies for changing consumer behavior, considering interactions and feedbacks within the food system. It explores the reasons food is wasted in the United States, including the characteristics of the complex systems through which food is produced, marketed, and sold, as well as the many other interconnected influences on consumers' conscious and unconscious choices about purchasing, preparing, consuming, storing, and discarding food. This report presents a strategy for addressing the challenge of reducing food waste at the consumer level from a holistic, systems perspective.

Scaling Up Disruptive Agricultural Technologies in Africa

Download Scaling Up Disruptive Agricultural Technologies in Africa PDF Online Free

Author :
Publisher : World Bank Publications
ISBN 13 : 1464815224
Total Pages : 117 pages
Book Rating : 4.4/5 (648 download)

DOWNLOAD NOW!


Book Synopsis Scaling Up Disruptive Agricultural Technologies in Africa by : Jeehye Kim

Download or read book Scaling Up Disruptive Agricultural Technologies in Africa written by Jeehye Kim and published by World Bank Publications. This book was released on 2020-07-16 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study—which includes a pilot intervention in Kenya—aims to further the state of knowledge about the emerging trend of disruptive agricultural technologies (DATs) in Africa, with a focus on supply-side dynamics. The first part of the study is a stocktaking analysis to assess the number, scope, trend, and characteristics of scalable disruptive technology innovators in agriculture in Africa. From a database of 434 existing DAT operations, the analysis identified 194 as scalable. The second part of the study is a comparative case study of Africa’s two most successful DAT ecosystems in Kenya and Nigeria, which together account for half of Sub-Saharan Africa’s active DATs. The objective of these two case studies is to understand the successes, challenges, and opportunities faced by each country in fostering a conducive innovation ecosystem for scaling up DATs. The case study analysis focuses on six dimensions of the innovation ecosystem in Kenya and Nigeria: finance, regulatory environment, culture, density, human capital, and infrastructure. The third part of the study is based on the interactions and learnings from a pilot event to boost the innovation ecosystem in Kenya. The Disruptive Agricultural Technology Innovation Knowledge and Challenge Conference in Nairobi, Kenya, brought together more than 300 key stakeholders from large technology companies, agribusiness companies, and public agencies; government representatives and experts from research and academic institutions; and representatives from financial institutions, foundations, donors, and venture capitalists. Scaling Up Disruptive Agricultural Technologies in Africa concludes by establishing that DATs are demonstrating early indications of a positive impact in addressing food system constraints. It offers potential entry points and policy recommendations to facilitate the broader adoption of DATs and improve the overall food system.

National Soils Handbook

Download National Soils Handbook PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (89 download)

DOWNLOAD NOW!


Book Synopsis National Soils Handbook by : United States. Soil Conservation Service

Download or read book National Soils Handbook written by United States. Soil Conservation Service and published by . This book was released on 1983 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Why Invest in ICTs for agriculture?

Download Why Invest in ICTs for agriculture? PDF Online Free

Author :
Publisher : CTA
ISBN 13 : 9290816406
Total Pages : 74 pages
Book Rating : 4.2/5 (98 download)

DOWNLOAD NOW!


Book Synopsis Why Invest in ICTs for agriculture? by : Tetteh Kwasi Nuer, Alexander

Download or read book Why Invest in ICTs for agriculture? written by Tetteh Kwasi Nuer, Alexander and published by CTA. This book was released on 2018-12-19 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the ability to reach many farmers with timely and accessible content, the use of information and communication technologies (ICTs) for agriculture (ICT4Ag) has the potential to transform farming and food production, worldwide. ICT4Ag supports new methods in the monitoring and management of soils, plants and livestock (precision agriculture), access to online markets, and improved communication between value chain stakeholders, among others. The services provided are vital in connecting farmers with the information they need to improve their agricultural productivity and reduce poverty. Through case studies and examples of ICT4Ag initiatives from across Asia, the Caribbean and sub-Saharan Africa, the first chapter looks at how ICT4Ag actually works to drive economic development across developing economies.

Bioentrepreneurship and Transferring Technology Into Product Development

Download Bioentrepreneurship and Transferring Technology Into Product Development PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799874133
Total Pages : 335 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Bioentrepreneurship and Transferring Technology Into Product Development by : Agarwal, Swati

Download or read book Bioentrepreneurship and Transferring Technology Into Product Development written by Agarwal, Swati and published by IGI Global. This book was released on 2021-06-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of becoming a successful bioentrepreneur, there is still much more to learn. There are many ways to learn the essential fundamentals of entrepreneurship, including through the mistakes of previous businesses and models. Increased knowledge and a better understanding of what works can be derived from these previous failures and mistakes. Additionally, learning from other bioentrepreneurs can help businesses run successfully. By looking deeper into business models, product development, the fundamental concepts of bioentrepreneurship, and the essential characteristics of bioentrepreneurs, one can become better equipped to understand the role of biological sciences in entrepreneurship, specifically the role of product development. Bioentrepreneurship and Transferring Technology Into Product Development provides a comprehensive understanding of the role of biological sciences, specifically in transforming technology into commercial product. This book compiles the theoretical and practical aspects of bioentrepreneurship and discusses the various factors, including creating business plans, acquiring funding, and successful business models. The chapters also cover areas such as small-scale product development, intellectual property rights, funding schemes for start-ups, and new prospective biotechnology product development. This book is essential for bioentrepreneurs, entrepreneurs, product developers, scientists, practitioners, researchers, academicians, and students interested in product development from a biological science perspective.

The Fourth Industrial Revolution

Download The Fourth Industrial Revolution PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!


Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Digital Transformation in Business and Society

Download Digital Transformation in Business and Society PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030082776
Total Pages : 306 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation in Business and Society by : Babu George

Download or read book Digital Transformation in Business and Society written by Babu George and published by Springer Nature. This book was released on 2019-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Co-creation for Responsible Research and Innovation

Download Co-creation for Responsible Research and Innovation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030787338
Total Pages : 168 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis Co-creation for Responsible Research and Innovation by : Alessandro Deserti

Download or read book Co-creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer Nature. This book was released on 2021-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.