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Author :
Publisher : Word Association Publishers
ISBN 13 : 159571801X
Total Pages : 46 pages
Book Rating : 4.5/5 (957 download)
Download or read book The Truth About Lawyer Advertising written by and published by Word Association Publishers. This book was released on with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jason Epstein
Publisher : Jason Epstein
ISBN 13 : 1595714510
Total Pages : 62 pages
Book Rating : 4.5/5 (957 download)
Download or read book The Shocking Truth About Lawyer Advertising written by Jason Epstein and published by Jason Epstein. This book was released on 2012 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is full of insider tips that will help readers see through the common ¿tricks¿ in lawyer advertisements, and guide consumers through the process of picking the best lawyer for their case. Using a 5-step system Mr. Epstein explains, in easy-to-understand language, why not all lawyers have the same training or qualifications and what to look for when you need a lawyer. This book will arm you with the 15 questions you should ask any lawyer you interview and will teach you how to do your own research from home before you even pick up the phone to call an attorney. Jason Epstein is an attorney and a Seattle native. He attended Pepperdine University School of Law and has handled thousands of personal injury cases in Washington since he passed the bar in 2001. He practices personal injury law in Seattle. Visit www.PLG-PLLC.com to learn more about Jason Epstein and Premier Law Group.
Author : Will Davis
Publisher :
ISBN 13 : 9780615266428
Total Pages : 31 pages
Book Rating : 4.2/5 (664 download)
Download or read book The Truth about Lawyer Advertising written by Will Davis and published by . This book was released on 2009-04-01 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jason G. Epstein
Publisher :
ISBN 13 : 9781956220711
Total Pages : 0 pages
Book Rating : 4.2/5 (27 download)
Download or read book The Shocking Truth about Washington Lawyer Advertising written by Jason G. Epstein and published by . This book was released on 2023-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : David E. McCraw
Publisher : All Points Books
ISBN 13 : 1250184428
Total Pages : 303 pages
Book Rating : 4.2/5 (51 download)
Download or read book Truth in Our Times written by David E. McCraw and published by All Points Books. This book was released on 2019-03-12 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: David E. McCraw recounts his experiences as the top newsroom lawyer for the New York Times during the most turbulent era for journalism in generations. In October 2016, when Donald Trump's lawyer demanded that The New York Times retract an article focused on two women that accused Trump of touching them inappropriately, David McCraw's scathing letter of refusal went viral and he became a hero of press freedom everywhere. But as you'll see in Truth in Our Times, for the top newsroom lawyer at the paper of record, it was just another day at the office. McCraw has worked at the Times since 2002, leading the paper's fight for freedom of information, defending it against libel suits, and providing legal counsel to the reporters breaking the biggest stories of the year. In short: if you've read a controversial story in the paper since the Bush administration, it went across his desk first. From Chelsea Manning's leaks to Trump's tax returns, McCraw is at the center of the paper's decisions about what news is fit to print. In Truth in Our Times, McCraw recounts the hard legal decisions behind the most impactful stories of the last decade with candor and style. The book is simultaneously a rare peek behind the curtain of the celebrated organization, a love letter to freedom of the press, and a decisive rebuttal of Trump's fake news slur through a series of hard cases. It is an absolute must-have for any dedicated reader of The New York Times.
Author : Margaret Grisdela
Publisher : Lulu.com
ISBN 13 : 0979567408
Total Pages : 162 pages
Book Rating : 4.9/5 (795 download)
Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1135022941
Total Pages : 351 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author :
Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.F/5 ( download)
Download or read book Provisions of State Codes of Professional Responsibility Governing Lawyer Advertising and Solicitation written by and published by . This book was released on 1990 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kerry Randall
Publisher : American Bar Association
ISBN 13 : 9781590316214
Total Pages : 228 pages
Book Rating : 4.3/5 (162 download)
Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)
Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author : Matt Starosciak
Publisher : Proven Law Publishing
ISBN 13 : 0999123106
Total Pages : 306 pages
Book Rating : 4.9/5 (991 download)
Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author : Jay Wobith Stein
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising in the Legal Profession written by Jay Wobith Stein and published by . This book was released on 1993 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Jacobs
Publisher :
ISBN 13 : 9780989477901
Total Pages : 178 pages
Book Rating : 4.4/5 (779 download)
Download or read book Secrets of Attorney Marketing Law School Dares Not Teach written by Richard Jacobs and published by . This book was released on 2013-05-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318300
Total Pages : 150 pages
Book Rating : 4.3/5 (183 download)
Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author : Lori B. Andrews
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.F/5 ( download)
Download or read book Birth of a Salesman written by Lori B. Andrews and published by . This book was released on 1980 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregory H. Siskind
Publisher : American Bar Association
ISBN 13 : 9781590318768
Total Pages : 204 pages
Book Rating : 4.3/5 (187 download)
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
