The Truth About Groupon 60 Minutes Story A Hyperink Quicklet

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The Truth about Groupon, 60 Minutes Story - A Hyperink Quicklet

Author : Macie Melendez
Publisher : Hyperink Inc
ISBN 13 : 1614647682
Total Pages : 22 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis The Truth about Groupon, 60 Minutes Story - A Hyperink Quicklet by : Macie Melendez

Download or read book The Truth about Groupon, 60 Minutes Story - A Hyperink Quicklet written by Macie Melendez and published by Hyperink Inc. This book was released on 2012-02-04 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK To me, living in San Francisco, California means eating at new restaurants, trying microbrews at dive bars, discovering new parks, seeing up-and-coming bands, and paying an extremely high monthly rent. Aside from the final part, I love that about San Francisco. But it wasn't until the introduction of Groupon to my life that I was able to enjoy these things...and at half the cost, no less. Since it began to appear in my daily email inbox, Groupon has brought nothing but good: more beers with friends, more local comedians, more great food, and more getting out of the house because I can afford to do so. Watching "60 Minutes: The Real Deal With Groupon" confirmed my love for the company and its revolutionary idea, but made me question whether Groupon is doing any good for the businesses it represents. This "60 Minutes" segment doesn't just show the fun side of Groupon founder and CEO Andrew Mason; it also questions whether all that fun is going anywhere Regardless, the "60 Minutes" segment is worth the watch. If nothing else, it will show you where your money is going the next time you hit that bright green "Buy!" button. MEET THE AUTHOR Macie Melendez has been a professional writer since 2005 and has been published in various publications, including Home Energy and San Francisco magazine, among others. She graduated with a Bachelor of Arts in English from San Diego State University, and currently lives in San Francisco with her husband and their dog.

Batterer Intervention

Author : Kerry Murphy Healey
Publisher : DIANE Publishing
ISBN 13 : 0788178695
Total Pages : 216 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Batterer Intervention by : Kerry Murphy Healey

Download or read book Batterer Intervention written by Kerry Murphy Healey and published by DIANE Publishing. This book was released on 1999-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Batterer Intervention: Program Approaches and Criminal Justice Strategies" is a publication of the National Criminal Justice Reference Service (NCJRS) in Rockville, Maryland. The publication provides judges, prosecutors, and probation officers with the information they need to better understand batterer intervention and make appropriate decisions regarding programming.

Fundamentals of Business (black and White)

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Digital Analytics for Marketing

Author : A. Karim Feroz
Publisher : Taylor & Francis
ISBN 13 : 1003821782
Total Pages : 310 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Analytics for Marketing by : A. Karim Feroz

Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Managing Sport Events

Author : T. Christopher Greenwell
Publisher : Human Kinetics
ISBN 13 : 1718217633
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Managing Sport Events by : T. Christopher Greenwell

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2024-06-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Entering StartUpLand

Author : Jeffrey Bussgang
Publisher : Harvard Business Press
ISBN 13 : 1633693856
Total Pages : 303 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Entering StartUpLand by : Jeffrey Bussgang

Download or read book Entering StartUpLand written by Jeffrey Bussgang and published by Harvard Business Press. This book was released on 2017-10-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're just getting started, or you’re ten years into your career, Entering StartUpLand will be a useful tool to enhance your startup knowledge, accelerate your career, and navigate your way to StartUpLand success." -- Huffington Post Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

E-marketing

Author : Judy Strauss
Publisher :
ISBN 13 : 9780132806466
Total Pages : 448 pages
Book Rating : 4.8/5 (64 download)

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Book Synopsis E-marketing by : Judy Strauss

Download or read book E-marketing written by Judy Strauss and published by . This book was released on 2012 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 0857196103
Total Pages : 111 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Art and Science of Teaching

Author : Robert J. Marzano
Publisher : ASCD
ISBN 13 : 1416606580
Total Pages : 233 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis The Art and Science of Teaching by : Robert J. Marzano

Download or read book The Art and Science of Teaching written by Robert J. Marzano and published by ASCD. This book was released on 2007 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a model for ensuring quality teaching that balances the necessity of research-based data with the equally vital need to understand the strengths and weaknesses of individual students.

Elementary Statistics

Author : Mario F. Triola
Publisher :
ISBN 13 : 9780201859218
Total Pages : 0 pages
Book Rating : 4.8/5 (592 download)

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Book Synopsis Elementary Statistics by : Mario F. Triola

Download or read book Elementary Statistics written by Mario F. Triola and published by . This book was released on 1997-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addison-Wesley is proud to celebrate the Tenth Edition of Elementary Statistics.& This text is highly regarded because of its engaging and understandable introduction to statistics. The&author's commitment to providing student-friendly guidance through the material and giving students opportunities to apply their newly learned skills in a real-world context has made Elementary Statistics the #1 best-seller in the market.

Sugar Shock!

Author : Connie Bennett
Publisher : Penguin
ISBN 13 : 1101205652
Total Pages : 420 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Sugar Shock! by : Connie Bennett

Download or read book Sugar Shock! written by Connie Bennett and published by Penguin. This book was released on 2006-12-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect guide to getting healthy by kicking your sugar habit for good with 20 simple, sugar-free success strategies. There’s no sugarcoating it: succumbing to sweets too often could damage your health. But to what extent? Most readers already know that succumbing to sweets too often can lead to obesity and diabetes. What many don't know, however, is that too many "quickie carbs" can bring on a host of other maladies-such as "brain fog," fatigue, mood swings, heart disease, and even cancer-from which millions may be suffering because of their sugar or carbohydrate habits. In this engaging, jargon-free book, Connie Bennett and contributing author Dr. Stephen T. Sinatra bring you the shocking truth, backed by medical studies. With insights from thousands of physicians, nutritionists, researchers, and "sugar sufferers" worldwide, SUGAR SHOCK!™ will teach you how to kick the sugar habit for good. “Spills the beans on the shocking impact of simple carbohydrates on aging and quality of life—a double whammy for humanity.”—Mehmet C. Oz, M.D., host of The Dr. Oz Show

Marketing Strategy

Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Marketing Strategy by : Robert W. Palmatier

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

I Will Survive

Author : Gloria Gaynor
Publisher : Macmillan + ORM
ISBN 13 : 1466865954
Total Pages : 253 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis I Will Survive by : Gloria Gaynor

Download or read book I Will Survive written by Gloria Gaynor and published by Macmillan + ORM. This book was released on 2014-03-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.

Understanding Basic Statistics

Author : Charles Henry Brase
Publisher :
ISBN 13 : 9780495831488
Total Pages : 592 pages
Book Rating : 4.8/5 (314 download)

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Book Synopsis Understanding Basic Statistics by : Charles Henry Brase

Download or read book Understanding Basic Statistics written by Charles Henry Brase and published by . This book was released on 2008-12-05 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title offers instructors an effective way to teach the essentials of statistics, including early coverage of Regression, within a more limited time frame.

Precalculus

Author : Jay Abramson
Publisher :
ISBN 13 : 9789888407446
Total Pages : 1152 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Precalculus by : Jay Abramson

Download or read book Precalculus written by Jay Abramson and published by . This book was released on 2018-01-07 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precalculus is adaptable and designed to fit the needs of a variety of precalculus courses. It is a comprehensive text that covers more ground than a typical one- or two-semester college-level precalculus course. The content is organized by clearly-defined learning objectives, and includes worked examples that demonstrate problem-solving approaches in an accessible way. Coverage and Scope Precalculus contains twelve chapters, roughly divided into three groups. Chapters 1-4 discuss various types of functions, providing a foundation for the remainder of the course. Chapter 1: Functions Chapter 2: Linear Functions Chapter 3: Polynomial and Rational Functions Chapter 4: Exponential and Logarithmic Functions Chapters 5-8 focus on Trigonometry. In Precalculus, we approach trigonometry by first introducing angles and the unit circle, as opposed to the right triangle approach more commonly used in College Algebra and Trigonometry courses. Chapter 5: Trigonometric Functions Chapter 6: Periodic Functions Chapter 7: Trigonometric Identities and Equations Chapter 8: Further Applications of Trigonometry Chapters 9-12 present some advanced Precalculus topics that build on topics introduced in chapters 1-8. Most Precalculus syllabi include some of the topics in these chapters, but few include all. Instructors can select material as needed from this group of chapters, since they are not cumulative. Chapter 9: Systems of Equations and Inequalities Chapter 10: Analytic Geometry Chapter 11: Sequences, Probability and Counting Theory Chapter 12: Introduction to Calculus

The Art of Product Management

Author : Rich Mironov
Publisher : Booksurge Publishing
ISBN 13 : 9781439216064
Total Pages : 0 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Art of Product Management by : Rich Mironov

Download or read book The Art of Product Management written by Rich Mironov and published by Booksurge Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions.

Do Arrests and Restraining Orders Work?

Author : Eva Schlesinger Buzawa
Publisher : SAGE
ISBN 13 : 9780803970731
Total Pages : 296 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Do Arrests and Restraining Orders Work? by : Eva Schlesinger Buzawa

Download or read book Do Arrests and Restraining Orders Work? written by Eva Schlesinger Buzawa and published by SAGE. This book was released on 1996-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since empirical research on domestic violence began in the 1970s, it has become clear that without intervention, significant percentages of domestic violence cases escalate into more serious incidents. However, with the exception of cases resulting in homicides, there are no reliable criminal justice statistics that document the rates of serious domestic violence incidents. What, then, are the most effective means--in terms of safety and cost--of protecting victims? Featuring writings from noted contributors, Do Arrests and Restraining Orders Work? grapples with the markedly different results of research and analyses on the effectiveness of arrests and restraining orders. This probing volume examines the proper role of arrest and the degree to which the criminal justice system can rely on restraining orders to prevent domestic and other kinds of violence. Representing a wide array of research methods, the chapters include a variety of perspectives, including those from police, prosecutors, the judiciary, and probation officers. Timely and provocative, Do Arrests and Restraining Orders Work? asks the challenging questions that will help the criminal justice system move toward effective solutions. This volume is an excellent resource for students as well as researchers and academics in criminology and for a wide array of criminal justice professionals, including police management personnel, attorneys, and policymakers.