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The Transformational Consumer
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Book Synopsis The Transformational Consumer by : Tara-Nicholle Nelson
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Book Synopsis The Transformational Consumer by : Tara-Nicholle Nelson
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by . This book was released on 2017-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these ''transformational consumers.''
Book Synopsis Customer-Driven Transformation by : Joe Heapy
Download or read book Customer-Driven Transformation written by Joe Heapy and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work. Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness. With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.
Book Synopsis Winning in the Indian Market by : Rama Bijapurkar
Download or read book Winning in the Indian Market written by Rama Bijapurkar and published by John Wiley & Sons. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Book Synopsis Global Trade and the Transformation of Consumer Cultures by : Beverly Lemire
Download or read book Global Trade and the Transformation of Consumer Cultures written by Beverly Lemire and published by Cambridge University Press. This book was released on 2018-01-11 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Book Synopsis Digital Business Transformation by : Nigel Vaz
Download or read book Digital Business Transformation written by Nigel Vaz and published by John Wiley & Sons. This book was released on 2021-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Book Synopsis Innovation and the Transformation of Consumer Law by : Dan Wei
Download or read book Innovation and the Transformation of Consumer Law written by Dan Wei and published by Springer Nature. This book was released on 2020-11-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers technologies that pose new challenges for consumer policy, creative developments that can help protect consumers’ economic interests, innovative approaches to addressing perennial consumer concerns, and the challenges entailed by emerging ways of creating and delivering consumer products and services. In addition, it reflects on past successes and failures of consumer law and policy, explores opportunities for moving consumer law in a different direction, and discusses potential threats to consumer welfare, especially in connection with the changing political landscape in many parts of the world. Several chapters examine consumer law in individual countries, while others have an international focus.
Book Synopsis When Digital Becomes Human by : Steven Van Belleghem
Download or read book When Digital Becomes Human written by Steven Van Belleghem and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Book Synopsis Transformative Consumer Research for Personal and Collective Well-being by : David Glen Mick
Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Book Synopsis Transformational Church by : Ed Stetzer
Download or read book Transformational Church written by Ed Stetzer and published by B&H Publishing Group. This book was released on 2010 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is time to take heart and rework the scorecard. --
Book Synopsis The Transformation Factor by : J. Frank Harrison III
Download or read book The Transformation Factor written by J. Frank Harrison III and published by Greenleaf Book Group. This book was released on 2022-02-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Everything A good leader builds and establishes a company culture people want to be a part of. A transformational leader elevates that, cultivating a culture in which everyone—throughout the organization—is empowered to use their talents to live and work at their best. As the chairman and CEO of Coca-Cola Consolidated, the largest Coca-Cola bottler in the United States, J. Frank Harrison III knows firsthand the importance of not only prioritizing culture but also living out and modeling the values that drive it. He believes every person in an organization matters and how they are led matters just as much. In The Transformation Factor: Leading Your Company for Good, for God, and for Growth, Harrison profiles his company and his own personal journey to show you the radical transformation and amazing ripple effects that come from a purpose-driven, people-focused culture and a leadership style that centers on serving others. With a company that employs over sixteen thousand people, Harrison understands that real culture transformation takes great effort, intention, and courage and also humility and generosity. His book is about teaching leaders how to engage in meaningful work with people, inspire a culture of genuine care, and mobilize everyone around a purpose that not only transcends the everyday work they do but also informs it. Harrison integrates faith with work and demonstrates a revolutionary approach to leadership, modeled after the heart of God. The Transformation Factor shows us what it takes to commit to and invest in people, helping them recognize their fullest potential, and how to transform any environment into a place of vitality, growth, and purpose. With clarity and honesty, Harrison speaks from his experience as a leader to offer us a new way to look at people, culture, business, and success.
Book Synopsis Transformational Leadership in Special Education by : Kirby Lentz
Download or read book Transformational Leadership in Special Education written by Kirby Lentz and published by R&L Education. This book was released on 2012-05-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the principles of transformational leadership, IEP teams become effective tools to ensure student success and achievements. There is a difference of teams that are simply chaired and those that are lead. Teams with transformational leaders promote the best efforts of all participants including parents and students to effectively deliver special education services that meet real student outcomes. Using a step-by-step approach to developing the IEP, improving team function and producing Great IEPs, schools and districts can demonstrate special education effectiveness through success and achievement of students. Transformational Leadership provides the reader with a background of meaningful and purposeful leadership, and the building blocks of the learning organization. These concepts are applied to the values and the operation of the IEP team. Teams following these principals improve service delivery by full participation of all team members. Transformational leadership can improve student advancement, school improve, and district accountability.
Book Synopsis Lead From The Heart by : Mark C. Crowley
Download or read book Lead From The Heart written by Mark C. Crowley and published by Hay House, Inc. This book was released on 2022-08-23 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership and engagement expert Mark C. Crowley shows how trading in the old business playbook for heart-led leadership strategies will create purpose-driven, dedicated employees and higher levels of performance. Revised and updated to address the needs of those managing Gen Z and millennial employees in addition to the latest global research on employee engagement. In this thoroughly revised and updated edition of his now classic book, visionary Mark C. Crowley provides the roadmap workplace leaders the world over are seeking: How to most successfully and sustainably inspire and manage other human beings in the post-pandemic era. · Nearly 50 million workers quit their jobs in the U.S. alone in 2021—a record number likely to be exceeded in 2022. · While we might imagine that an opportunity to earn greater pay is the key driver of this “Great Resignation,” research shows two-thirds of the reasons people leave jobs boil down to issues related to their engagement and overall well-being. · More specifically, people quit when they feel they aren’t valued, respected, appreciated, coached—or cared about personally—by their manager and organization. · Thanks in large part to the COVID pandemic and a global reset of what matters most to people in their lives, human beings have profoundly evolved in what they need and want in exchange for their work. · Consequently, a radical change in employee expectations demands that organizations and managers rapidly pivot by embracing leadership practices that match the moment. · The remedy to the Great Resignation is to adopt more humane ways of managing people knowing they inherently lead to infinitely greater engagement not to mention optimal employee performance. · In this new and updated version of his seminal and visionary book, Mark C. Crowley draws upon emerging medical and other scientific discoveries which prove it's the heart, not the mind, that drives human motivation and achievement. · While we’ve long been led to believe that human beings are essentially rational beings, new research shows that feelings and emotions far more often motivate human behavior and what people care about most and commit themselves to in their lives. · In light of this breakthrough understanding, it’s become incumbent upon workplace managers to pay great attention to their employees' emotional experience at work—far greater attention than any of us ever believed necessary. · Ironically, most of us were told the heart has no place in workplace management. In fact, most of us were taught that the heart acts like Kryptonite in leadership: it inherently undermines a manager's effectiveness - and lowers performance. · What makes this book so remarkable is that it brilliantly contradicts all those traditional beliefs and proves why people naturally and instinctively respond to managers who care about them personally and support their deep human needs. · To be absolutely clear, there's nothing soft or weak about the Lead From The Heart philosophy. Instead, it represents the future of workplace management and a roadmap to driving uncommon engagement, productivity and profitability when organizations around the world are wanting it most. · Rich with inspiring stories and illuminating research, this book proves that when you lead people with a greater balance of mind and heart, people naturally follow. And they also excel.
Book Synopsis Transformational Discipleship by : Eric Geiger
Download or read book Transformational Discipleship written by Eric Geiger and published by B&H Publishing Group. This book was released on 2012-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broadly experienced trio of rising church leaders share substantive research on churches and individuals that will help readers foster a culture wherein people intentionally grow in their Christian faith.
Book Synopsis Transformational Groups by : Ed Stetzer
Download or read book Transformational Groups written by Ed Stetzer and published by B&H Publishing Group. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: God declared through the Apostle Paul that the church would be a place of transformation. In 2 Corinthians 5:17 we find, Therefore, if anyone is in Christ, he is a new creation; old things have passed away, and look, new things have come. Despite this, the church seems increasingly to be a place where transformation fails to occur. Surveying the landscape, however, there are some bright spots where churches are faithfully producing transformed disciples. Furthermore, as shown in Scripture and supported by new research, God designed such transformation to often happen in the context of smaller groups of people. But what characteristics are true of churches that are making transformed disciples through group-based ministry-whether small groups, missional communities, Sunday school, or some other expression of groups? In Transformational Groups, Ed Stetzer and Eric Geiger have created a new scorecard that will provide a map to transformational success for your church's groups ministry. Using data from the largest survey of pastors and laypersons ever done on the condition of groups in the church, they define a simple process to lead your groups from where they are to where God wants them to be.
Book Synopsis Transformational Servant Leadership by : Jeanine Parolini
Download or read book Transformational Servant Leadership written by Jeanine Parolini and published by Xulon Press. This book was released on 2012-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs another book on leadership? After reading Dr. Parolini's manuscript, I concluded that I did. This personal, thoughtful and challenging book takes two well recognized leadership models, puts them in dialog, and synthesizes a more robust model. Using her research, consulting experience, and life story, Dr. Parolini challenges leaders to grow their character as a basis for growing their skills as a leader. This is not a book to skim. The reader will gain the most from interacting with the frequent questions and exercises that link the material with the leader's character and style. Illustrations from the Bible pointedly and powerfully bring home the principles of Transformational Servant Leadership. As you pick up this book be prepared to grow academically, spiritually, and personally. Jay Barnes President, Bethel University There are two kinds of people in the world - 'here I am' kind of people and 'there you are' kind of people. Transformational servant leaders are always other-centered leaders who help facilitate personal and corporate change with high impact. Jeanine Parolini' is a 'there you are' kind of leader whose interactive style will stretch your mind, enlarge your heart, and ignite your desire to better understand and practice Transformational Servant Leadership. I know this because she has consulted with me and our organization to define reality and clarify direction. Learn how to be the new kind of hero that is necessary in our world today through the Parolini Transformation and Servant Leadership Scale included in these pages. Joel Johnson Senior Pastor, Westwood Community Church Dr. Jeanine Parolini serves as a leadership and organizational development coach and consultant. She is also adjunct faculty and an advisor for Bethel and Trinity Western Universities, and an instructor and a certification coach for Peacemaker Ministries. She leads seminars, presents at conferences, and has authored a number of articles including Distinguishing Transformational and Servant Leadership and Moving from Maturity to Renewal: An Investigation of Culture and Innovation. She earned an MBA from Dominican University and a MA from Bethel Seminary. Dr. Parolini completed her PhD at Regent University and her dissertation topic is: Investigating the Distinctions Between Transformational and Servant Leaders.
Book Synopsis Healthcare Digital Transformation by : Edward W. Marx
Download or read book Healthcare Digital Transformation written by Edward W. Marx and published by CRC Press. This book was released on 2020-08-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.
