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Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 ( download)
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1939 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.:/5 (319 download)
Download or read book Tide of Advertising and Marketing written by and published by . This book was released on 1955 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (55 download)
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1196 pages
Book Rating : 4./5 ( download)
Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1936 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davis Dyer
Publisher : H B S Press
ISBN 13 : 9781591391470
Total Pages : 467 pages
Book Rating : 4.3/5 (914 download)
Download or read book Rising Tide written by Davis Dyer and published by H B S Press. This book was released on 2004 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Author : Jessamyn Neuhaus
Publisher : Springer
ISBN 13 : 023033797X
Total Pages : 254 pages
Book Rating : 4.2/5 (33 download)
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Author : Susannah Walker
Publisher : University Press of Kentucky
ISBN 13 : 0813172195
Total Pages : 266 pages
Book Rating : 4.8/5 (131 download)
Download or read book Style and Status written by Susannah Walker and published by University Press of Kentucky. This book was released on 2007-02-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920–1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women’s racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post–World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author : Donald Nova
Publisher :
ISBN 13 : 9781950788286
Total Pages : pages
Book Rating : 4.7/5 (882 download)
Download or read book The Secret Power of Paid Advertising written by Donald Nova and published by . This book was released on 2019-02-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Marchand
Publisher : Univ of California Press
ISBN 13 : 9780520058859
Total Pages : 474 pages
Book Rating : 4.0/5 (588 download)
Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 1985-09-16 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
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Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooman Estelami
Publisher : Dog Ear Publishing
ISBN 13 : 1608440974
Total Pages : 254 pages
Book Rating : 4.6/5 (84 download)
Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author : Jesus Mena
Publisher : CRC Press
ISBN 13 : 143988191X
Total Pages : 439 pages
Book Rating : 4.4/5 (398 download)
Download or read book Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) written by Jesus Mena and published by CRC Press. This book was released on 2012-05-02 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer’s device activities and behavioral patterns. Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections: Why – Discusses the interactive environments and explains how M3 can be deployed How – Describes which technologies and solution providers can be used for executing M3 Checklists – Contains lists of techniques, strategies, technologies, and solution providers for M3 Case Studies – Illustrates M3 and A5 implementations in companies across various industries Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book’s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resource mentioned in the book can be accessed through the hundreds of links included on the book’s companion site: www.jesusmena.com
Author : Kotaro Sugiyama
Publisher : McGraw Hill Professional
ISBN 13 : 0071752781
Total Pages : 335 pages
Book Rating : 4.0/5 (717 download)
Download or read book The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency written by Kotaro Sugiyama and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author : Robert Dahlstrom
Publisher : SAGE Publications
ISBN 13 : 1948426374
Total Pages : 480 pages
Book Rating : 4.9/5 (484 download)
Download or read book Sustainable Marketing written by Robert Dahlstrom and published by SAGE Publications. This book was released on 2021-03-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.3/5 (512 download)
Download or read book Class & Industrial Marketing written by and published by . This book was released on 1927 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
