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Author : Thomas Blaine Stanley
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (11 download)
Download or read book The Technique of Advertising Production written by Thomas Blaine Stanley and published by . This book was released on 1900* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Blaine Stanley
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (54 download)
Download or read book The Technique of Advertising Production ... Illustrated. Second Edition written by Thomas Blaine Stanley and published by . This book was released on 1954 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Blaine Stanley
Publisher :
ISBN 13 : 9781258434458
Total Pages : 226 pages
Book Rating : 4.4/5 (344 download)
Download or read book Technique of Advertising Production written by Thomas Blaine Stanley and published by . This book was released on 2012-07-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webb Young
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (9 download)
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 1984 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Young
Publisher : McGraw Hill Professional
ISBN 13 : 0071426256
Total Pages : 65 pages
Book Rating : 4.0/5 (714 download)
Download or read book A Technique for Producing Ideas written by James Young and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Author : Reginald H. W. Cox
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Lay-out of Advertisements written by Reginald H. W. Cox and published by . This book was released on 1931 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 ( download)
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author :
Publisher :
ISBN 13 :
Total Pages : 2590 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1920 with total page 2590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.F/5 ( download)
Download or read book Retail Store Advertising written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1948 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reginald H. W. Cox
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (122 download)
Download or read book The Lay-out of Advertisements, with Notes on the Mechanical Processes of Production: a Manual for Advertising Practitioners, Students of Advertising Technique ... written by Reginald H. W. Cox and published by . This book was released on 1931 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Elin
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.3/5 (653 download)
Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author : James Rorty
Publisher : mediastudies.press
ISBN 13 : 1951399013
Total Pages : 318 pages
Book Rating : 4.9/5 (513 download)
Download or read book Our Master's Voice written by James Rorty and published by mediastudies.press. This book was released on 2020-10-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Foreign and Domestic Commerce Bureau
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising Economics and Principles written by United States. Foreign and Domestic Commerce Bureau and published by . This book was released on 1948 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seema Gupta
Publisher : Global India Publications
ISBN 13 : 9788190794114
Total Pages : 324 pages
Book Rating : 4.7/5 (941 download)
Download or read book Branding and Advertising written by Seema Gupta and published by Global India Publications. This book was released on 2009-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's time there is no more dynamic and fascinating field to either practise or study than branding, promotion and advertising. But in today's growing environment this field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides-clients demanding better results from their advertising and promotional money; lean but highly creative smaller advertising agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their brands and services; consumers who no longer respond to traditional forms of advertising; and new methods that may reinvent the very process of advertising. This book is an attempt to include all these and many more similar topics related to branding and advertising in a pragmatic and simple way.
Author : Hazel Kyrk
Publisher : Boston : Houghton Mifflin, Company
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (2 download)
Download or read book A Theory of Consumption written by Hazel Kyrk and published by Boston : Houghton Mifflin, Company. This book was released on 1923 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
