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Author : Vergil Daniel Reed
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Teaching of Advertising at the Graduate Level written by Vergil Daniel Reed and published by . This book was released on 1963 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vergil D (Vergil Daniel) B 1 Reed
Publisher : Hassell Street Press
ISBN 13 : 9781014715760
Total Pages : 88 pages
Book Rating : 4.7/5 (157 download)
Download or read book The Teaching of Advertising at the Graduate Level written by Vergil D (Vergil Daniel) B 1 Reed and published by Hassell Street Press. This book was released on 2021-09-09 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Billy I. Ross
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Education written by Billy I. Ross and published by . This book was released on 1965 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catherine DiMartino
Publisher : Teachers College Press
ISBN 13 : 0807776785
Total Pages : 195 pages
Book Rating : 4.8/5 (77 download)
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (89 download)
Download or read book Training for Advertising written by American Marketing Association and published by . This book was released on 1950 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J David Lichtenthal
Publisher : Routledge
ISBN 13 : 1000156850
Total Pages : 280 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fundamentals of Business Marketing Education written by J David Lichtenthal and published by Routledge. This book was released on 2020-07-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
Author : Billy I. Ross
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising Education written by Billy I. Ross and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Glenn M. Wong
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602037
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768936675
Total Pages : 1944 pages
Book Rating : 4.7/5 (689 download)
Download or read book Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 written by Peterson's and published by Peterson's. This book was released on 2012-05-15 with total page 1944 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Author : Elmer E. Critchfield
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.:/5 (31 download)
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1908 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (91 download)
Download or read book Oberlin Alumni Magazine written by and published by . This book was released on 1928 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 279 pages
Book Rating : 4.8/5 (113 download)
Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768938597
Total Pages : 2144 pages
Book Rating : 4.7/5 (689 download)
Download or read book Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) written by Peterson's and published by Peterson's. This book was released on 2013-12-20 with total page 2144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 contains comprehensive profiles of more than 11,000 graduate programs in disciplines such as, accounting & finance, business administration & management, education, human resources, international business, law, library & information studies, marketing, social work, transportation management, and more. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Author : K. Rama Moahana Rao
Publisher : Pearson Education India
ISBN 13 : 9788131732250
Total Pages : 588 pages
Book Rating : 4.7/5 (322 download)
Download or read book Services Marketing written by K. Rama Moahana Rao and published by Pearson Education India. This book was released on 2011 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.:/5 (319 download)
Download or read book Brains written by and published by . This book was released on 1905 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kirk Plangger
Publisher : Springer
ISBN 13 : 3319241486
Total Pages : 417 pages
Book Rating : 4.3/5 (192 download)
Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Dirk C. Moosmayer
Publisher : SAGE
ISBN 13 : 1529730309
Total Pages : 842 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Responsible Management Learning and Education written by Dirk C. Moosmayer and published by SAGE. This book was released on 2020-08-10 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the rapid rise in popularity of recent initiatives such as the UN Principles for Responsible Management Education (PRME), this handbook exhaustively covers a variety of responsible management, learning and education topics, and provides an invaluable roadmap for this fast-developing field. Covering various perspectives on the topic, right through to contexts, methods, outcomes and beyond, this volume will be an invaluable integrative resource for practitioners and researchers alike, and is designed to serve a range of communities that deal with topics related to sustainability, responsibility and ethics in management learning and education.
