The Survey Of College Marketing Programs 2013 Edition

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The Survey of College Marketing Programs, 2013 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402153
Total Pages : 158 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs, 2013 Edition by : Primary Research Group

Download or read book The Survey of College Marketing Programs, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2012 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

SURVEY OF COLLEGE MARKETING PROGRAMS.

Author :
Publisher :
ISBN 13 : 9781574406566
Total Pages : pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis SURVEY OF COLLEGE MARKETING PROGRAMS. by :

Download or read book SURVEY OF COLLEGE MARKETING PROGRAMS. written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs 2010

Author : Primary Research Group Staff
Publisher : Primary Research Group Inc
ISBN 13 : 1574401491
Total Pages : 168 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs 2010 by : Primary Research Group Staff

Download or read book The Survey of College Marketing Programs 2010 written by Primary Research Group Staff and published by Primary Research Group Inc. This book was released on 2010-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400205
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by . This book was released on 1998-11-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survey of College Marketing Programs 2002

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400519
Total Pages : pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Survey of College Marketing Programs 2002 by : Primary Research Group

Download or read book Survey of College Marketing Programs 2002 written by Primary Research Group and published by . This book was released on 2003-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400175
Total Pages : 80 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by . This book was released on 1998-11-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of Distance Learning Programs in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402765
Total Pages : 165 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Distance Learning Programs in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks closely at the finances, educational management, enrollment prospects, technology use, advertising strategy and other facets of distance learning programs in higher education. The 165+ page report gives detailed data on the following: enrollment trends, tuition prices, marketing spending, program costs, role in developing MOOCs, use of and plans for use of MOOCs from other institutions, and much much more.

Issues in Global Security Research and Practice: 2013 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 149010707X
Total Pages : 182 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Issues in Global Security Research and Practice: 2013 Edition by :

Download or read book Issues in Global Security Research and Practice: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Global Security Research and Practice: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Disaster Prevention and Management. The editors have built Issues in Global Security Research and Practice: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Disaster Prevention and Management in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Global Security Research and Practice: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

The Survey of College Sports Marketing Practices

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Sports Marketing Practices by : Primary Research Group

Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.

The Survey of Public Relations Practices in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

The Survey of Colleges Affiliated with a Religion

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402676
Total Pages : 106 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Colleges Affiliated with a Religion by : Primary Research Group

Download or read book The Survey of Colleges Affiliated with a Religion written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study presents data from a survey of approximately 40 colleges in the USA that are affiliated with a religion. The report probes finances and enrollment trends, attitudes towards the role of religion at the college, feelings about adjusting to the demands of the broader American society, and many other issues of interest to administrators of colleges affiliated with a religion.

Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education

Author : Scott, Chaunda L.
Publisher : IGI Global
ISBN 13 : 1522502106
Total Pages : 398 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education by : Scott, Chaunda L.

Download or read book Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education written by Scott, Chaunda L. and published by IGI Global. This book was released on 2016-05-16 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and practices to guide this approach in work environments. While this concept is not new, publications outlining the programming, curriculum, and degree demands that should exist in universities to promote workforce diversity skill development are missing. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education presents conceptual and research-based perspectives on course, program, and degree developments that emphasize workforce diversity skill development and prepare next-generation leaders for the modern and emerging workforce. Highlighting crucial topics relating to career development, human resources management, organizational leadership, and business education, this edited volume is a ground-breaking resource for business professionals, scholars, researchers, entrepreneurs, educators, and upper-level students working, studying, and seeking to advance workforce diversity learning across a variety of sectors.

2017 Catalog of Federal Domestic Assistance

Author : United States. Congress. Senate. Office of Management and Budget. Executive Office of the President
Publisher :
ISBN 13 : 9780160944192
Total Pages : 1886 pages
Book Rating : 4.9/5 (441 download)

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Book Synopsis 2017 Catalog of Federal Domestic Assistance by : United States. Congress. Senate. Office of Management and Budget. Executive Office of the President

Download or read book 2017 Catalog of Federal Domestic Assistance written by United States. Congress. Senate. Office of Management and Budget. Executive Office of the President and published by . This book was released on 2017 with total page 1886 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies and describes specific government assistance opportunities such as loans, grants, counseling, and procurement contracts available under many agencies and programs.

Handbook of Research on Customer Equity in Marketing

Author : V. Kumar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781004986
Total Pages : 521 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on Customer Equity in Marketing by : V. Kumar

Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8104 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

ECRM2013-Proceedings of the 12th European Conference on Research Methods

Author : Isabel Ramos
Publisher : Academic Conferences Limited
ISBN 13 : 190950730X
Total Pages : 415 pages
Book Rating : 4.9/5 (95 download)

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Book Synopsis ECRM2013-Proceedings of the 12th European Conference on Research Methods by : Isabel Ramos

Download or read book ECRM2013-Proceedings of the 12th European Conference on Research Methods written by Isabel Ramos and published by Academic Conferences Limited. This book was released on 2013-04-07 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 13th European Conference on Research Methodology for Business and Management Studies ECRM 2013 PRINT version Published by Academic Conferences and Publishing International Limited.