Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Communications Networks and Consumer Privacy

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Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Communications Networks and Consumer Privacy by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications, Technology, and the Internet

Download or read book Communications Networks and Consumer Privacy written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications, Technology, and the Internet and published by . This book was released on 2012 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication Networks Economy

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Publisher : John Wiley & Sons
ISBN 13 : 1848219792
Total Pages : 312 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis Communication Networks Economy by : Daniel Battu

Download or read book Communication Networks Economy written by Daniel Battu and published by John Wiley & Sons. This book was released on 2016-10-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly interconnected world, "Communication Networks Economy" provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.

Recent Trends in Communication Networks

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Publisher : BoD – Books on Demand
ISBN 13 : 1838805060
Total Pages : 262 pages
Book Rating : 4.8/5 (388 download)

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Book Synopsis Recent Trends in Communication Networks by : Pinaki Mitra

Download or read book Recent Trends in Communication Networks written by Pinaki Mitra and published by BoD – Books on Demand. This book was released on 2020-08-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been many developments in communication technology. This has greatly enhanced the computing power of small handheld resource-constrained mobile devices. Different generations of communication technology have evolved. This had led to new research for communication of large volumes of data in different transmission media and the design of different communication protocols. Another direction of research concerns the secure and error-free communication between the sender and receiver despite the risk of the presence of an eavesdropper. For the communication requirement of a huge amount of multimedia streaming data, a lot of research has been carried out in the design of proper overlay networks. The book addresses new research techniques that have evolved to handle these challenges.

Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Publisher : Springer Nature
ISBN 13 : 2494069777
Total Pages : 451 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) by : Leni Winarni

Download or read book Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) written by Leni Winarni and published by Springer Nature. This book was released on 2023-01-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. This conference will discuss transformation issues in various fields along with the COVID-19 crisis in the world. During these two years of this pandemic, the world faced many significant changes. These changes have impacted various aspects of life, not only on a small scale in people’s everyday life, but also on a large scale that changes the social structure of society in the global world. The keywords in this transformation are adaptation, resilience, and innovation. Each party involved in the change is required to make adjustments so as not to be left behind. The important aspect is to what extent these parties come up with new findings to survive amid the pace of this rapid global transformation. By focusing on transformation issues, this conference will bring scholars, practicioners and policy makers from various disciplines to discuss changes in various fields of life during the COVID-19 pandemic and in the future. This conference is also expected to be a medium for disseminating research findings related to issues of change in various fields including but not limited to social, economic, cultural, educational, political and government, gender, environment, religion, communication, and international relations.

Security and Privacy in Communication Networks

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Publisher : Springer Nature
ISBN 13 : 3031649540
Total Pages : 525 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Security and Privacy in Communication Networks by : Haixin Duan

Download or read book Security and Privacy in Communication Networks written by Haixin Duan and published by Springer Nature. This book was released on with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wireless Communication Network Technology And Evolution

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Publisher : World Scientific
ISBN 13 : 981124507X
Total Pages : 647 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Wireless Communication Network Technology And Evolution by : Shilin Wang

Download or read book Wireless Communication Network Technology And Evolution written by Shilin Wang and published by World Scientific. This book was released on 2022-03-10 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a panoramic overview on wireless communication network technologies and its evolution, namely cellular mobile networks (especially 5G), Wireless Local Area Network (WLAN) and Narrow Band Internet of Things (NB-IoT).With rich experiences in teaching and scientific research, the renowned authors selectively analyze several key technologies that restrict the performance of wireless communication and computer networks.For easy reading, each chapter is illustrated in somewhat the style of lesson plan.The useful reference text will benefit both undergraduate and graduate students in the fields of wireless communication, computer networks, electronic engineering, automatic control, etc.

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions

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Publisher : IGI Global
ISBN 13 : 1466643749
Total Pages : 799 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions by : Cruz-Cunha, Maria Manuela

Download or read book Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2013-07-31 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.

Advanced Database Marketing

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Publisher : Routledge
ISBN 13 : 1317185293
Total Pages : 349 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Security and Privacy in Communication Networks

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Author :
Publisher : Springer
ISBN 13 : 3319788167
Total Pages : 348 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Security and Privacy in Communication Networks by : Xiaodong Lin

Download or read book Security and Privacy in Communication Networks written by Xiaodong Lin and published by Springer. This book was released on 2018-04-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of two workshops held at the 13th International Conference on Security and Privacy in Communications Networks, SecureComm 2017, held in Niagara Falls, ON, Canada, in October 2017: the 5th International Workshop on Applications and Techniques in Cyber Security, ATCS 2017, and the First Workshop on Security and Privacy in the Internet Of Things, SePrIoT 2017.The 22 revised regular papers were carefully reviewed and selected from 105 submissions. The topics range from access control; language-based security; malicious software; network security; cloud security; software security; operating system security; privacy protection, database security, security models; and many more.The SePrIoT workshop targets to address novel approaches in security and privacy. The papers focuse, amongst others, on novel models, techniques, protocols, algorithms, or architectures.

The psychological facets of consumer-brand relationship in the digital world

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Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain

Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Business Practices

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443849936
Total Pages : 403 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Innovative Business Practices by : Alkis Thrassou

Download or read book Innovative Business Practices written by Alkis Thrassou and published by Cambridge Scholars Publishing. This book was released on 2013-07-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.

Ethnopolitics in Cyberspace

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Publisher : Lexington Books
ISBN 13 : 0739141945
Total Pages : 222 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Ethnopolitics in Cyberspace by : Robert A. Saunders

Download or read book Ethnopolitics in Cyberspace written by Robert A. Saunders and published by Lexington Books. This book was released on 2011 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defying predictions that the Internet would eventually create a world where nations disappeared in favor of a unified 'global village, ' the new millennium has instead seen a proliferation of nationalism on the Web. Cyberspace, a vast digital terrain built upon interwoven congeries of data and sustained through countless public/private communication networks, has even begun to alter the very fabric of national identity. This is particularly true among stateless nations, diasporic groups, and national minorities, which have fashioned the Internet into a shield again the assimilating efforts of their countries of residence. As a deterritorialized medium that allows both selective consumption and inexpensive production of news and information, the Internet has endowed a new generation of technology-savvy elites with a level of influence that would have been impossible to obtain a decade ago. Challenged nations-from Assyrians to Zapotecs-have used the Web to rewrite history, engage in political activism, and reinvigorate moribund languages. This book explores the role of the Internet in shaping ethnopolitics and sustaining national identity among four different national groups: Albanians outside of Albania, Russians in the 'near abroad, ' Roma (Gypsies), and European Muslims. Accompanying these case studies are briefer discussions of dozens of other online national movements, as well as the ramifications of Internet nationalism for offline domestic and global politics. The author discusses how the Internet provides new tools for maintaining national identity and improves older techniques of nationalist resistance for minorities. Bringing together research and methodologies from a range of fields, Saunders fills a gap in the social science literature on the Internet's central role in influencing nationalism in the twenty-first century. By creating new spaces for political discourse, alternative avenues for cultural production, and novel means of social organization, the Web is remaking what it means to be part of nation. This insightful study provides a glimpse of this exciting and sometimes disturbing new landscap

Classification as a Tool for Research

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Publisher : Springer Science & Business Media
ISBN 13 : 3642107451
Total Pages : 825 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Classification as a Tool for Research by : Hermann Locarek-Junge

Download or read book Classification as a Tool for Research written by Hermann Locarek-Junge and published by Springer Science & Business Media. This book was released on 2010-08-03 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clustering and Classification, Data Analysis, Data Handling and Business Intelligence are research areas at the intersection of statistics, mathematics, computer science and artificial intelligence. They cover general methods and techniques that can be applied to a vast set of applications such as in business and economics, marketing and finance, engineering, linguistics, archaeology, musicology, biology and medical science. This volume contains the revised versions of selected papers presented during the 11th Biennial IFCS Conference and 33rd Annual Conference of the German Classification Society (Gesellschaft für Klassifikation - GfKl). The conference was organized in cooperation with the International Federation of Classification Societies (IFCS), and was hosted by Dresden University of Technology, Germany, in March 2009.

Smart Grid Communications and Networking

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Publisher : Cambridge University Press
ISBN 13 : 1107014131
Total Pages : 511 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Smart Grid Communications and Networking by : Ekram Hossain

Download or read book Smart Grid Communications and Networking written by Ekram Hossain and published by Cambridge University Press. This book was released on 2012-05-24 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop reference provides the state-of-the-art theory, key strategies, protocols, deployment aspects, standardization activities and experimental studies of communication and networking technologies for the smart grid. Expert authors provide all the essential information researchers need to progress in the field and to allow power systems engineers to optimize their communication systems.

Handbook of Research on International Advertising

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Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations

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Publisher : Springer Nature
ISBN 13 : 3031634020
Total Pages : 581 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations by : Rim El Khoury

Download or read book Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations written by Rim El Khoury and published by Springer Nature. This book was released on with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: