The Strategy Of The Smartphone Industry A Comparative Analysis Of Apple Sony And Xiaomi

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The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi

Author : Andreas Kauerhof
Publisher : GRIN Verlag
ISBN 13 : 3668090998
Total Pages : 30 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi by : Andreas Kauerhof

Download or read book The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2015-11-20 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Munich (Wirtschaft - MBA), course: Strategic Management, language: English, abstract: Mobile phones have become an everyday necessity in peoples’ lives and the Smartphone market attracts a lot of companies and has become a highly competitive environment. Apple, Sony and Xiaomi apply different strategies to sell smartphones, as this essay demonstrates. This assignment begins with a basic understanding of the mobile phone industry. It gives an overview of the market size, market share and the future growth projections. The following chapters use common strategic management tools to analyze the smartphone industry and its driving forces. This work also provides current data about business units with respect to sales, revenue and market shares for the core products of Apple, Sony and Xiaomi. The similarities, differences, advantages and disadvantages of each strategy are discussed in chapter three. Apple, Sony and Xiaomi apply different strategies in their smartphone business units. The three competitors achieve different numbers in sales or profitability. Some brands seem to be more attractive for customers than others. Their disadvantages and advantages are discussed and compared here.

Smartphone Start-ups

Author : Claudio Giachetti
Publisher : Springer
ISBN 13 : 3319679732
Total Pages : 199 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Smartphone Start-ups by : Claudio Giachetti

Download or read book Smartphone Start-ups written by Claudio Giachetti and published by Springer. This book was released on 2017-11-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

Market challenger strategies in the smartphone industry : a case study of Xiaomi

Author : Miaomeng Zhang
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Market challenger strategies in the smartphone industry : a case study of Xiaomi by : Miaomeng Zhang

Download or read book Market challenger strategies in the smartphone industry : a case study of Xiaomi written by Miaomeng Zhang and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sequencing Apple's DNA

Author : Patrick Corsi
Publisher : John Wiley & Sons
ISBN 13 : 1848219199
Total Pages : 245 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis Sequencing Apple's DNA by : Patrick Corsi

Download or read book Sequencing Apple's DNA written by Patrick Corsi and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it. The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared many traits of personality with that of Steve Jobs, in terms of the ways of performing. Da Vinci helps in understanding Jobs, and hence Apple, with his unique way of designing radically novel concepts, which were actually quite crazy for his time. In order to shed light on a special creative posture, the indomitable sense of specifying undecidable objects – a hallmark of the late Steve Jobs – is what led the authors to match it with a specific design innovation theory. A real theory, backed by solid mathematical proof, exists and can account for the business virtue of a prolific ability to move into unknown crazy fields! The authors postulate that, by bringing the power of C-K theory to crack open a number of previous observations made about Apple’s methods, it is possible to identify most of the genes of this company. The authors analyze how and why an Apple way of doing business is radically different from standard business practices and why it is so successful. Genes are a measure of the entity at hand and can encourage past business education routine approaches, then become transferable across the spectrum of the socio-economic world.

OnePlus

Author : Mohanbir S. Sawhney
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis OnePlus by : Mohanbir S. Sawhney

Download or read book OnePlus written by Mohanbir S. Sawhney and published by . This book was released on 2016 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Smartphone

Author : Daniel Miller
Publisher : UCL Press
ISBN 13 : 1787359611
Total Pages : 323 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis The Global Smartphone by : Daniel Miller

Download or read book The Global Smartphone written by Daniel Miller and published by UCL Press. This book was released on 2021-05-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them. The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.

Samsung Rising

Author : Geoffrey Cain
Publisher : Currency
ISBN 13 : 1101907258
Total Pages : 418 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Samsung Rising by : Geoffrey Cain

Download or read book Samsung Rising written by Geoffrey Cain and published by Currency. This book was released on 2020-03-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Strategy and Leadership

Author : Brian Leavy
Publisher : Routledge
ISBN 13 : 9780415070911
Total Pages : 209 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Strategy and Leadership by : Brian Leavy

Download or read book Strategy and Leadership written by Brian Leavy and published by Routledge. This book was released on 1994 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Mobile Technology Consumption: Opportunities and Challenges

Author : Ciaramitaro, Barbara L.
Publisher : IGI Global
ISBN 13 : 161350151X
Total Pages : 255 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Mobile Technology Consumption: Opportunities and Challenges by : Ciaramitaro, Barbara L.

Download or read book Mobile Technology Consumption: Opportunities and Challenges written by Ciaramitaro, Barbara L. and published by IGI Global. This book was released on 2011-10-31 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether used for communication, entertainment, socio-economic growth, crowd-sourcing social and political events, monitoring vital signs in patients, helping to drive vehicles, or delivering education, mobile technology has been transformed from a mode to a medium. Mobile Technology Consumption: Opportunities and Challenges explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology. This book presents the current state of mobile technologies and their use in various domains including education, healthcare, government, entertainment, and emerging economic sectors.

Copycat Marketing 101

Author : Burke Hedges
Publisher : International Network Training Institute (INTI)
ISBN 13 : 9780963266743
Total Pages : 132 pages
Book Rating : 4.2/5 (667 download)

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Book Synopsis Copycat Marketing 101 by : Burke Hedges

Download or read book Copycat Marketing 101 written by Burke Hedges and published by International Network Training Institute (INTI). This book was released on 2000 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Strategy Analysis Text Only

Author : Robert M. Grant
Publisher : Wiley Global Education
ISBN 13 : 1118590996
Total Pages : 482 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Contemporary Strategy Analysis Text Only by : Robert M. Grant

Download or read book Contemporary Strategy Analysis Text Only written by Robert M. Grant and published by Wiley Global Education. This book was released on 2014-09-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world.

WIPO Technology Trends 2019 - Artificial Intelligence

Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 : 9280530070
Total Pages : 156 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis WIPO Technology Trends 2019 - Artificial Intelligence by : World Intellectual Property Organization

Download or read book WIPO Technology Trends 2019 - Artificial Intelligence written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-01-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.

Co-Opetition

Author : Adam M. Brandenburger
Publisher : Crown Currency
ISBN 13 : 0385479506
Total Pages : 305 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Co-Opetition by : Adam M. Brandenburger

Download or read book Co-Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Innovation, Technology and Hypercompetition

Author : Hans-Werner Gottinger
Publisher : Routledge
ISBN 13 : 1134147244
Total Pages : 306 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Innovation, Technology and Hypercompetition by : Hans-Werner Gottinger

Download or read book Innovation, Technology and Hypercompetition written by Hans-Werner Gottinger and published by Routledge. This book was released on 2013-01-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly technologically-led century the striking pattern emerging in firms’ innovative activities is their competition for a technological leadership position in situations best described as races. A 'race' is an interactive pattern characterized by firms constantly trying to get ahead of their rivals, or trying not to fall too far behind. In high technology industries, where customers are willing to pay a premium for advanced technology, leadership translates into increasing returns in the market through positive network externalities. Innovation, Technology and Hypercompetition synthesizes and unifies the various methodological approaches for the industry-specific analysis of fast changing competitive positions driven by relentless innovation (hypercompetition). Game-theoretic and agent-based tools are applied to competitive industries in various market settings and in a global context. Rivalry of this sort is seen to extend to the catching up and forging ahead of regions and nations. In this revealing volume, Hans-Werner Gottinger brings his expert eye to this issue and employs various tools from economic theory to attain this end. He provides the behavioural foundations for what is driving globalization, in this, a volume of interest to academic economists, legal experts, management consultants and practitioners alike.

China-Focused Cases

Author : CEIBS Case Center
Publisher : Springer
ISBN 13 : 9811327068
Total Pages : 194 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis China-Focused Cases by : CEIBS Case Center

Download or read book China-Focused Cases written by CEIBS Case Center and published by Springer. This book was released on 2019-03-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.