The Strategic Web Designer

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The Strategic Web Designer

Author : Christopher Butler
Publisher : Simon and Schuster
ISBN 13 : 1440315043
Total Pages : 201 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Strategic Web Designer by : Christopher Butler

Download or read book The Strategic Web Designer written by Christopher Butler and published by Simon and Schuster. This book was released on 2012-08-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person? Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to: Plan web projects Organize information in ways that make sense Understand analytics Optimize content for search engines and mobile technology And more! More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

Strategic Web Design (Student Edition)

Author : Adam Wilkins
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530948543
Total Pages : 114 pages
Book Rating : 4.9/5 (485 download)

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Book Synopsis Strategic Web Design (Student Edition) by : Adam Wilkins

Download or read book Strategic Web Design (Student Edition) written by Adam Wilkins and published by Createspace Independent Publishing Platform. This book was released on 2016-04-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website design is undergoing a radical change in how sites are built and how they're viewed. With a need to be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increasingly complex sites have been created. The increased complexity is being handled with website templates and HTML5 programming. Students will gain an understanding of these changes and how digital marketing professionals are adapting. They also will be able to use templates to build a fully functional website that showcases their talent.

The Strategic Designer

Author : David Holston
Publisher : HOW Books
ISBN 13 : 1600617999
Total Pages : 304 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis The Strategic Designer by : David Holston

Download or read book The Strategic Designer written by David Holston and published by HOW Books. This book was released on 2011-04-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Strategic Writing for UX

Author : Torrey Podmajersky
Publisher : O'Reilly Media
ISBN 13 : 1492049360
Total Pages : 195 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Strategic Writing for UX by : Torrey Podmajersky

Download or read book Strategic Writing for UX written by Torrey Podmajersky and published by O'Reilly Media. This book was released on 2019-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Creative Strategy and the Business of Design

Author : Douglas Davis
Publisher : Simon and Schuster
ISBN 13 : 1440341559
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Above the Fold

Author : Brian D Miller
Publisher : Simon and Schuster
ISBN 13 : 1440323127
Total Pages : 272 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Above the Fold by : Brian D Miller

Download or read book Above the Fold written by Brian D Miller and published by Simon and Schuster. This book was released on 2011-02-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis

250 HTML and Web Design Secrets

Author : Molly E. Holzschlag
Publisher : John Wiley & Sons
ISBN 13 : 0764577085
Total Pages : 432 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis 250 HTML and Web Design Secrets by : Molly E. Holzschlag

Download or read book 250 HTML and Web Design Secrets written by Molly E. Holzschlag and published by John Wiley & Sons. This book was released on 2004-11-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books

Content Strategy for the Web

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0132883244
Total Pages : 256 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Content Strategy for the Web by : Kristina Halvorson

Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Web Form Design

Author : Luke Wroblewski
Publisher : Rosenfeld Media
ISBN 13 : 193382025X
Total Pages : 226 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Web Form Design by : Luke Wroblewski

Download or read book Web Form Design written by Luke Wroblewski and published by Rosenfeld Media. This book was released on 2008-05-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

The Web Designer's Idea Book, Volume 3

Author : Patrick McNeil
Publisher : Simon and Schuster
ISBN 13 : 1440324069
Total Pages : 288 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Web Designer's Idea Book, Volume 3 by : Patrick McNeil

Download or read book The Web Designer's Idea Book, Volume 3 written by Patrick McNeil and published by Simon and Schuster. This book was released on 2013-03-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick Inspiration for Web Designers Featuring more than 650 examples, this third volume of The Web Designer's Idea Book is packed with visual inspiration for creating top-notch web design. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today. Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project. An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.

Reimagining Design

Author : Kevin G. Bethune
Publisher : MIT Press
ISBN 13 : 026254847X
Total Pages : 209 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Reimagining Design by : Kevin G. Bethune

Download or read book Reimagining Design written by Kevin G. Bethune and published by MIT Press. This book was released on 2024-02-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Marketing Secrets for Web Designers

Author : Christopher Butler
Publisher : Smashing Magazine
ISBN 13 : 3944540433
Total Pages : 126 pages
Book Rating : 4.9/5 (445 download)

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Book Synopsis Marketing Secrets for Web Designers by : Christopher Butler

Download or read book Marketing Secrets for Web Designers written by Christopher Butler and published by Smashing Magazine. This book was released on 2013 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything

Principles of Web Design

Author : Brian D. Miller
Publisher : Simon and Schuster
ISBN 13 : 1621537889
Total Pages : 497 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Principles of Web Design by : Brian D. Miller

Download or read book Principles of Web Design written by Brian D. Miller and published by Simon and Schuster. This book was released on 2022-04-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything there is to know, from project planning through marketing and analytics, about Web design! Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design. Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations. The book has three sections, which follow the cycle of a typical Web project: PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered. DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.

The Strategic Designer

Author : David Holston
Publisher : Simon and Schuster
ISBN 13 : 1440315183
Total Pages : 304 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Strategic Designer by : David Holston

Download or read book The Strategic Designer written by David Holston and published by Simon and Schuster. This book was released on 2011-03-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Strategic Content Design

Author : Erica Jorgensen
Publisher : Rosenfeld Media
ISBN 13 : 1959029894
Total Pages : 263 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Strategic Content Design by : Erica Jorgensen

Download or read book Strategic Content Design written by Erica Jorgensen and published by Rosenfeld Media. This book was released on 2023-04-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It’s also useful if you’re part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways Realistically assess the current state of your content. Learn how to write content research questions. Create a content research study and evaluate your content’s effectiveness. Identify which specific words or content elements to test. Determine which research methods and tools are ideal for your team’s content research needs. Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line. Create a content research roadmap. Learn from professional content people in case studies that highlight practical examples.

Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design

Author : George J Mailath
Publisher : World Scientific
ISBN 13 : 9813239956
Total Pages : 364 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design by : George J Mailath

Download or read book Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design written by George J Mailath and published by World Scientific. This book was released on 2018-12-18 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is impossible to understand modern economics without knowledge of the basic tools of gametheory and mechanism design. This book provides a graduate-level introduction to the economic modeling of strategic behavior. The goal is to teach Economics doctoral students the tools of game theory and mechanism design that all economists should know.

Mobile First

Author : Luke Wroblewski
Publisher : Book Apart
ISBN 13 : 9781952616488
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Mobile First by : Luke Wroblewski

Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!