The Strategic Marketing of Science, Technology, and Medical Journals

Download The Strategic Marketing of Science, Technology, and Medical Journals PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031319648
Total Pages : 186 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!


Book Synopsis The Strategic Marketing of Science, Technology, and Medical Journals by : Albert N. Greco

Download or read book The Strategic Marketing of Science, Technology, and Medical Journals written by Albert N. Greco and published by Springer Nature. This book was released on 2023-06-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.

Digital and Social Media Marketing

Download Digital and Social Media Marketing PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Scholarly Publishing in the Humanities, 2000–2024

Download Scholarly Publishing in the Humanities, 2000–2024 PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031661702
Total Pages : 189 pages
Book Rating : 4.0/5 (316 download)

DOWNLOAD NOW!


Book Synopsis Scholarly Publishing in the Humanities, 2000–2024 by : Albert N. Greco

Download or read book Scholarly Publishing in the Humanities, 2000–2024 written by Albert N. Greco and published by Springer Nature. This book was released on with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing in Hospitality and Tourism

Download Strategic Marketing in Hospitality and Tourism PDF Online Free

Author :
Publisher :
ISBN 13 : 9781634820721
Total Pages : 275 pages
Book Rating : 4.8/5 (27 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in Hospitality and Tourism by : Deepak Chhabra

Download or read book Strategic Marketing in Hospitality and Tourism written by Deepak Chhabra and published by . This book was released on 2015-04-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Handbook of Research on Integrating Social Media into Strategic Marketing

Download Handbook of Research on Integrating Social Media into Strategic Marketing PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

The Strategic Marketing of Science, Technology, and Medical Journals

Download The Strategic Marketing of Science, Technology, and Medical Journals PDF Online Free

Author :
Publisher :
ISBN 13 : 9783031319655
Total Pages : 0 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!


Book Synopsis The Strategic Marketing of Science, Technology, and Medical Journals by : Albert N. Greco

Download or read book The Strategic Marketing of Science, Technology, and Medical Journals written by Albert N. Greco and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model. Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. .

Competitive Intelligence, Analysis and Strategy

Download Competitive Intelligence, Analysis and Strategy PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317980964
Total Pages : 246 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!


Book Synopsis Competitive Intelligence, Analysis and Strategy by : Sheila Wright

Download or read book Competitive Intelligence, Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Strategic Marketing in Library and Information Science

Download Strategic Marketing in Library and Information Science PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0789021420
Total Pages : 268 pages
Book Rating : 4.7/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in Library and Information Science by : Irene Owens

Download or read book Strategic Marketing in Library and Information Science written by Irene Owens and published by Routledge. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Strategic Marketing in Library and Information Science

Download Strategic Marketing in Library and Information Science PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136413723
Total Pages : 267 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in Library and Information Science by : Linda S Katz

Download or read book Strategic Marketing in Library and Information Science written by Linda S Katz and published by Routledge. This book was released on 2013-03-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

Download EBOOK: Services Marketing: Integrating Customer Focus Across the Firm PDF Online Free

Author :
Publisher : McGraw Hill
ISBN 13 : 0077169328
Total Pages : 558 pages
Book Rating : 4.0/5 (771 download)

DOWNLOAD NOW!


Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson

Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Strategic Marketing For Health Care Organizations

Download Strategic Marketing For Health Care Organizations PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Leadership Action and Intervention in Health, Business, Education, and Technology

Download Leadership Action and Intervention in Health, Business, Education, and Technology PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Leadership Action and Intervention in Health, Business, Education, and Technology by : Burrell, Darrell Norman

Download or read book Leadership Action and Intervention in Health, Business, Education, and Technology written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2024-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.

e-Business and Telecommunications

Download e-Business and Telecommunications PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642051960
Total Pages : 490 pages
Book Rating : 4.6/5 (42 download)

DOWNLOAD NOW!


Book Synopsis e-Business and Telecommunications by : Joaquim Filipe

Download or read book e-Business and Telecommunications written by Joaquim Filipe and published by Springer Science & Business Media. This book was released on 2009-10-28 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: th This book contains the best papers of the 5 International Conference on e-Business and Telecommunications (ICETE), which was held in July 2008, in Porto, Portugal. This conference reflects a continuing effort to increase the dissemination of recent research results among professionals who work in the areas of e-business and te- communications. ICETE is a joint international conference integrating four major areas of knowledge that are divided into four corresponding conferences: ICE-B (- ternational Conf. on e-Business), SECRYPT (International Conf. on Security and Cryptography), SIGMAP (Int’l Conf. on Signal Processing and Multimedia) and WINSYS (International Conf. on Wireless Information Systems). The program of this joint conference included several outstanding keynote lectures presented by internationally renowned distinguished researchers who are experts in the various ICETE areas. Their keynote speeches have contributed to heightening the overall quality of the program and significance of the theme of the conference. The conference topic areas define a broad spectrum in the key areas of e-business and telecommunications. This wide-view reporting made ICETE appealing to a global au- ence of engineers, scientists, business practitioners and policy experts. The papers - cepted and presented at the conference demonstrated a number of new and innovative solutions for e-business and telecommunication networks and systems, showing that the technical problems in these closely related fields are challenging and worthwhile - proaching an interdisciplinary perspective such as that promoted by ICETE.

Principles of Marketology, Volume 2

Download Principles of Marketology, Volume 2 PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137548339
Total Pages : 741 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!


Book Synopsis Principles of Marketology, Volume 2 by : Hashem Aghazadeh

Download or read book Principles of Marketology, Volume 2 written by Hashem Aghazadeh and published by Springer. This book was released on 2017-04-28 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

Download The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)

DOWNLOAD NOW!


Book Synopsis The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management by : Hossein Bidgoli

Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Reshaping Medical Practice and Care with Health Information Systems

Download Reshaping Medical Practice and Care with Health Information Systems PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466698713
Total Pages : 420 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Reshaping Medical Practice and Care with Health Information Systems by : Dwivedi, Ashish

Download or read book Reshaping Medical Practice and Care with Health Information Systems written by Dwivedi, Ashish and published by IGI Global. This book was released on 2016-02-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has become an integral part of our daily interactions, even within the hospitals and healthcare facilities we rely on in times of illness and injury. New technologies and systems are being developed every day, advancing the ways that we treat and maintain the health and wellbeing of diverse populations. Reshaping Medical Practice and Care with Health Information Systems explores the latest advancements in telemedicine and various medical technologies transforming the healthcare sector. Emphasizing current trends and future opportunities for IT integration in medicine, this timely publication is an essential reference source for medical professionals, IT specialists, graduate-level students, and researchers.

ECEI2009- 4th European conference on entrepreneurship and innovation

Download ECEI2009- 4th European conference on entrepreneurship and innovation PDF Online Free

Author :
Publisher : Academic Conferences Limited
ISBN 13 : 190663842X
Total Pages : 719 pages
Book Rating : 4.9/5 (66 download)

DOWNLOAD NOW!


Book Synopsis ECEI2009- 4th European conference on entrepreneurship and innovation by : Johan Breat

Download or read book ECEI2009- 4th European conference on entrepreneurship and innovation written by Johan Breat and published by Academic Conferences Limited. This book was released on 2009 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: