The Story Of Design

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Instructional Story Design

Author : Rance Greene
Publisher : Association for Talent Development
ISBN 13 : 1950496600
Total Pages : 274 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Instructional Story Design by : Rance Greene

Download or read book Instructional Story Design written by Rance Greene and published by Association for Talent Development. This book was released on 2020-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

The Design of Everyday Things

Author : Don Norman
Publisher : Constellation
ISBN 13 : 0465050654
Total Pages : 370 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Design of Everyday Things by : Don Norman

Download or read book The Design of Everyday Things written by Don Norman and published by Constellation. This book was released on 2013-11-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Storytelling in Design

Author : Anna Dahlström
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491959371
Total Pages : 385 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Storytelling in Design by : Anna Dahlström

Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

The World by Design

Author : A. Eugene Kohn
Publisher : RosettaBooks
ISBN 13 : 0795352654
Total Pages : 398 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The World by Design by : A. Eugene Kohn

Download or read book The World by Design written by A. Eugene Kohn and published by RosettaBooks. This book was released on 2019-10-08 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies

The Story of Design

Author : Charlotte Fiell
Publisher :
ISBN 13 : 9781783130016
Total Pages : 0 pages
Book Rating : 4.1/5 (3 download)

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Book Synopsis The Story of Design by : Charlotte Fiell

Download or read book The Story of Design written by Charlotte Fiell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is a multi-disciplined approach to problem-solving that has always uniquely reflected humankind's aspirations, needs and desires. It has both shaped and mirrored the spirit of our times. 'The Story of Design' is a fascinating multi-stranded account that is truly comprehensive in its scope, introducing the styles, movements, theories, materials, processes, technologies, leading practitioners and companies that have shaped modern design into what it is today. Contextualizing developments in design with regard to wider social, cultural and political matters, this is an indispensable overview of creative endeavour in the pursuit of the better-designed product.

Story Design

Author : Denise Withers
Publisher : Nlab
ISBN 13 : 9781775055907
Total Pages : 216 pages
Book Rating : 4.0/5 (559 download)

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Book Synopsis Story Design by : Denise Withers

Download or read book Story Design written by Denise Withers and published by Nlab. This book was released on 2017-12-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.

Design Justice

Author : Sasha Costanza-Chock
Publisher : MIT Press
ISBN 13 : 0262043459
Total Pages : 358 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Design Justice by : Sasha Costanza-Chock

Download or read book Design Justice written by Sasha Costanza-Chock and published by MIT Press. This book was released on 2020-03-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

The Shape of Design

Author : Frank Chimero
Publisher :
ISBN 13 : 9780985472207
Total Pages : 131 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis The Shape of Design by : Frank Chimero

Download or read book The Shape of Design written by Frank Chimero and published by . This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design

Author : Elizabeth Wilhide
Publisher : National Geographic Books
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Design by : Elizabeth Wilhide

Download or read book Design written by Elizabeth Wilhide and published by National Geographic Books. This book was released on 2016-10-25 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day. Organized chronologically, it locates design within its technological, cultural, economic, aesthetic and theoretical contexts. From the high-minded moralists of the 19th century to the radical thinkers of modernism the book provides in-depth coverage of a subject that touches all our lives. Iconic works that mark significant steps forward or that characterize a particular era or approach - such as Marcel Breuer's Wassily chair of 1925, Eliot Noyes' corporate identity work for IBM in the 1950s and Matthew Carter's Verdana typeface, designed to be read on screen - are analysed in detail, while the text sets out the framework of ideas, intent and technology within which differing approaches to design have evolved. From the cars we drive and the products we buy to the graphics that surround us, we are all consumers of design.

Touch

Author : Courtney Maum
Publisher : Penguin
ISBN 13 : 0735212147
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Touch by : Courtney Maum

Download or read book Touch written by Courtney Maum and published by Penguin. This book was released on 2018-08-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] warm-hearted tale of a woman reconfiguring her priorities.”—O, The Oprah Magazine NPR, "Best Books of 2017" Belletrist's Book Pick for June New York Times Book Review, Editors' Choice Glamour, "The 6 Juiciest Summer Reads” New York Post, “The 29 Best Books of the Summer” Huffington Post, “24 Incredible Books You Should Read This Summer” Buzzfeed, "22 Exciting Books You Need to Read This Summer" Refinery 29, “The Best Reads of May Are Right Here” A heartfelt, hilarious tale of a famous trend forecaster who suddenly finds herself at odds with her own predictions...and her own heart. Estranged from her family, best friends with her driverless car, partnered with a Frenchman who believes in post-sexual sex, international trend forecaster Sloane Jacobsen is the perfect candidate to lead tech giant Mammoth's conference for affluent consumers who prefer virtual relationships to the real thing. But early in her contract, Sloane starts picking up on cues that physical intimacy is going to make a major comeback, leaving many--Sloane included--to question if the forty-year-old's intutions are as dependable as they once were. And if Sloane goes rogue against her all-powerful employer, will she be able to let in the love and connectedness she's long been denying herself? A poignant but amusing call to arms that showcases Courtney Maum's signature humor, Touch is a moving investigation into what it means to be an individual in a globalized world.

100 Things Every Designer Needs to Know About People

Author : Susan Weinschenk
Publisher : Pearson Education
ISBN 13 : 0132658607
Total Pages : 438 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Lolita - The Story of a Cover Girl

Author : John Bertram
Publisher : Simon and Schuster
ISBN 13 : 1440329885
Total Pages : 573 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Lolita - The Story of a Cover Girl by : John Bertram

Download or read book Lolita - The Story of a Cover Girl written by John Bertram and published by Simon and Schuster. This book was released on 2013-07-19 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should Lolita look like? The question has dogged book-cover designers since 1955, when Lolita was first published in a plain green wrapper. The heroine of Vladimir Nabokov's classic novel has often been shown as a teenage seductress in heart-shaped glasses--a deceptive image that misreads the book but has seeped deep into our cultural life, from fashion to film. Lolita - The Story of a Cover Girl: Vladimir Nabokov's Novel in Art and Design reconsiders the cover of Lolita. Eighty renowned graphic designers and illustrators (including Paula Scher, Jessica Hische, Jessica Helfand, and Peter Mendelsund) offer their own takes on the book's jacket, while graphic-design critics and Nabokov scholars survey more than half a century of Lolita covers. You'll also find thoughtful essays from such design luminaries as Mary Gaitskill, Debbie Millman, Michael Bierut, Peter Mendelsund, Jessica Helfand, Alice Twemlow, Johanna Drucker, Leland de la Durantaye, Ellen Pifer, and Stephen Blackwell. Through the lenses of design and literature, Lolita - The Story of a Cover Girl tells the strange design history of one of the most important novels of the 20th century--and offers a new way for thinking visually about difficult books. You'll never look at Lolita the same way again.

Design Your Own Crochet Projects

Author : Sara Delaney
Publisher : Storey Publishing, LLC
ISBN 13 : 1612126596
Total Pages : 257 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis Design Your Own Crochet Projects by : Sara Delaney

Download or read book Design Your Own Crochet Projects written by Sara Delaney and published by Storey Publishing, LLC. This book was released on 2017-10-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: You love to crochet, but you’re tired of the granny square and other predictable projects. Let celebrated crochet teacher Sara Delaney help you expand your skills while showing you how to create custom-fit wearable accessories. Delaney’s unique, flexible formulas let crocheters of all levels easily design scarves, cowls, fingerless mitts, mittens, gloves, hats, and socks. With fill-in-the-blank templates and a stitch dictionary, you can use your favorite yarn and stitch pattern, and make accessories that fit perfectly. Delaney offers a starter course in the technique with 18 of her own original patterns, along with the formulas she used to create them. The companion online calculator helps create your customized patterns even more quickly!

Penguin by Design

Author : Phil Baines
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Penguin by Design by : Phil Baines

Download or read book Penguin by Design written by Phil Baines and published by . This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.

Design by Accident

Author : Alexandra Midal
Publisher : National Geographic Books
ISBN 13 : 3956791436
Total Pages : 0 pages
Book Rating : 4.9/5 (567 download)

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Book Synopsis Design by Accident by : Alexandra Midal

Download or read book Design by Accident written by Alexandra Midal and published by National Geographic Books. This book was released on 2019-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A counterhistory and new historiography of design. In Design by Accident, Alexandra Midal declares the autonomy of design, in and on its own terms. This meticulously researched work proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design's established luminaries from the nineteenth century to the present. Midal rejects both linear narratives of progress and the long-held perception of design as a footnote to the histories of fine art and architecture. By weaving critical analysis of the canon of design history and theory together, with special attention to the writings of designers themselves, she draws out the nuances and radical potentials of the discipline—from William Morris's ambivalence toward industry, to Catharine Beecher's proto-feminist household appliances, to the Bauhaus's Expressionist origins, and the influence of Herbert Marcuse on Joe Colombo.

Design For Story

Author : Noah Nehlich
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Design For Story by : Noah Nehlich

Download or read book Design For Story written by Noah Nehlich and published by . This book was released on 2021-02-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how the masters leverage story to sell more on every project. In Design for Story: Create Immersive Outdoor Living Experiences, entrepreneur and innovator Noah Nehlich reveals how to combine cutting-edge technology with classic storytelling techniques to create compelling immersive experiences. Practical and easy-to-follow, Design for Story investigates the challenges of well-known landmarks, landscapes, masterpieces, and inventions to offer unexpected tips to designers striving to create the most memorable designs. In this book, you'll learn: How to fuse your client's story with your design to create an emotional connection How inspiring your client motivates them to want to work with you How to move past sales speech and tell a story that makes your design memorable Practical tips on how to deal with indecisive clients With Design for Story, discover how to communicate effectively with your client and persuade them to choose your design plan.

Failure by Design

Author : Josh Bivens
Publisher : Cornell University Press
ISBN 13 : 9780801461132
Total Pages : 120 pages
Book Rating : 4.4/5 (611 download)

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Book Synopsis Failure by Design by : Josh Bivens

Download or read book Failure by Design written by Josh Bivens and published by Cornell University Press. This book was released on 2011-02-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Failure by Design, the Economic Policy Institute’s Josh Bivens takes a step back from the acclaimed State of Working America series, building on its wealth of data to relate a compelling narrative of the U.S. economy’s struggle to emerge from the Great Recession of 2008. Bivens explains the causes and impact on working Americans of the most catastrophic economic policy failure since the 1920s. As outlined clearly here, economic growth since the late 1970s has been slow and inequitably distributed, largely as a result of poor policy choices. These choices only got worse in the 2000s, leading to an anemic economic expansion. What growth we did see in the economy was fueled by staggering increases in private-sector debt and a housing bubble that artificially inflated wealth by trillions of dollars. As had been predicted, the bursting of the housing bubble had disastrous consequences for the broader economy, spurring a financial crisis and a rise in joblessness that dwarfed those resulting from any recession since the Great Depression. The fallout from the Great Recession makes it near certain that there will be yet another lost decade of income growth for typical families, whose incomes had not been boosted by the previous decade’s sluggish and localized economic expansion. In its broad narrative of how the economy has failed to deliver for most Americans over much of the past three decades, Failure by Design also offers compelling graphic evidence on jobs, incomes, wages, and other measures of economic well-being most relevant to low- and middle-income workers. Josh Bivens tracks these trends carefully, giving a lesson in economic history that is readable yet rigorous in its analysis. Intended as both a stand-alone volume and a companion to the new State of Working America website that presents all of the data underlying this cogent analysis, Failure by Design will become required reading as a road map to the economic problems that confront working Americans.