The Story of Coca-Cola

Download The Story of Coca-Cola PDF Online Free

Author :
Publisher : The Creative Company
ISBN 13 : 9781583416020
Total Pages : 60 pages
Book Rating : 4.4/5 (16 download)

DOWNLOAD NOW!


Book Synopsis The Story of Coca-Cola by : Valerie Bodden

Download or read book The Story of Coca-Cola written by Valerie Bodden and published by The Creative Company. This book was released on 2009 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink.

Inside Coca-Cola

Download Inside Coca-Cola PDF Online Free

Author :
Publisher : Macmillan + ORM
ISBN 13 : 1429988894
Total Pages : 271 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Inside Coca-Cola by : Neville Isdell

Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

For God, Country, and Coca-Cola

Download For God, Country, and Coca-Cola PDF Online Free

Author :
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)

DOWNLOAD NOW!


Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast

Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.

Secret Formula

Download Secret Formula PDF Online Free

Author :
Publisher : Open Road Media
ISBN 13 : 1504019830
Total Pages : 587 pages
Book Rating : 4.5/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Secret Formula by : Frederick Allen

Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Citizen Coke: The Making of Coca-Cola Capitalism

Download Citizen Coke: The Making of Coca-Cola Capitalism PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 455 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!


Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore

Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Counter-Cola

Download Counter-Cola PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 0520970942
Total Pages : 424 pages
Book Rating : 4.5/5 (29 download)

DOWNLOAD NOW!


Book Synopsis Counter-Cola by : Amanda Ciafone

Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

The Big Drink

Download The Big Drink PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Big Drink by : Ely Jacques Kahn

Download or read book The Big Drink written by Ely Jacques Kahn and published by . This book was released on 1960 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Real Coke, the Real Story

Download The Real Coke, the Real Story PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 0804151318
Total Pages : 218 pages
Book Rating : 4.8/5 (41 download)

DOWNLOAD NOW!


Book Synopsis The Real Coke, the Real Story by : Thomas Oliver

Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.

Coca-Cola Socialism

Download Coca-Cola Socialism PDF Online Free

Author :
Publisher : Central European University Press
ISBN 13 : 9633862019
Total Pages : 362 pages
Book Rating : 4.6/5 (338 download)

DOWNLOAD NOW!


Book Synopsis Coca-Cola Socialism by : Radina Vučetić

Download or read book Coca-Cola Socialism written by Radina Vučetić and published by Central European University Press. This book was released on 2018-06-20 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Always Coca-Cola

Download Always Coca-Cola PDF Online Free

Author :
Publisher : Interlink Publishing
ISBN 13 : 1623710057
Total Pages : 144 pages
Book Rating : 4.6/5 (237 download)

DOWNLOAD NOW!


Book Synopsis Always Coca-Cola by : Alexandra Chreiteh

Download or read book Always Coca-Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”

The Real Thing

Download The Real Thing PDF Online Free

Author :
Publisher : Random House Trade Paperbacks
ISBN 13 : 081297364X
Total Pages : 434 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!


Book Synopsis The Real Thing by : Constance L. Hays

Download or read book The Real Thing written by Constance L. Hays and published by Random House Trade Paperbacks. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.

A History of the World in 6 Glasses

Download A History of the World in 6 Glasses PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802718590
Total Pages : 322 pages
Book Rating : 4.8/5 (27 download)

DOWNLOAD NOW!


Book Synopsis A History of the World in 6 Glasses by : Tom Standage

Download or read book A History of the World in 6 Glasses written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.

How Coca-Cola Took Over the World

Download How Coca-Cola Took Over the World PDF Online Free

Author :
Publisher : Lid Publishing
ISBN 13 : 9781911498254
Total Pages : 0 pages
Book Rating : 4.4/5 (982 download)

DOWNLOAD NOW!


Book Synopsis How Coca-Cola Took Over the World by : Giles Lury

Download or read book How Coca-Cola Took Over the World written by Giles Lury and published by Lid Publishing. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.

Coca-Cola Girls

Download Coca-Cola Girls PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!


Book Synopsis Coca-Cola Girls by : Chris H. Beyer

Download or read book Coca-Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

For God, Country, and Coca-Cola

Download For God, Country, and Coca-Cola PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 0465046991
Total Pages : 666 pages
Book Rating : 4.4/5 (65 download)

DOWNLOAD NOW!


Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast

Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."

"Your Friendly Neighbor"

Download

Author :
Publisher : Mercer University Press
ISBN 13 : 9780865546868
Total Pages : 236 pages
Book Rating : 4.5/5 (468 download)

DOWNLOAD NOW!


Book Synopsis "Your Friendly Neighbor" by : Mike Cheatham

Download or read book "Your Friendly Neighbor" written by Mike Cheatham and published by Mercer University Press. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Coca-Cola Art of Jim Harrison

Download The Coca-Cola Art of Jim Harrison PDF Online Free

Author :
Publisher : Univ of South Carolina Press
ISBN 13 : 1611177278
Total Pages : 151 pages
Book Rating : 4.6/5 (111 download)

DOWNLOAD NOW!


Book Synopsis The Coca-Cola Art of Jim Harrison by : Jim Harrison

Download or read book The Coca-Cola Art of Jim Harrison written by Jim Harrison and published by Univ of South Carolina Press. This book was released on 2017-01-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how a summer job spawned a long and rewarding career as an artist Coca-Cola is a true American original and one of the world's most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed drinking the sweet and effervescent beverage, but he also was attracted to the Coca-Cola trademark that was blazoned on buildings and signs in his home town. After years of marveling at the work of local sign painter J. J. Cornforth, Harrison approached the seventy-year-old for a summer job. During several summers Cornforth taught Harrison the craft. When the young artist climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was launching a career as one of America's foremost landscape artists. In 1975 Harrison created a painting of a country store that featured a fading Coca-Cola sign he and Cornforth had painted twenty years earlier. The painting, titled "Disappearing America," was offered as one of the first limited-edition Coca-Cola collector prints for $40 by Frame House Gallery. All 1,500 copies sold out quickly, propelling him into the national spotlight through the publisher's network of 600 dealers. Harrison soon became the undisputed leader in rural Americana art, with this and many of his other prints appreciating up to 3,000 percent of their original value. Since entering into a licensee relationship with the Coca-Cola Company in 1995, Harrison has continued developing limited-edition prints, including his popular annual Coca-Cola calendar. Not surprisingly, Harrison has become an avid collector of old Coca-Cola signs. His studio is lined with a vast array of this collection, which serves as inspiration for new works of art.