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The Starbucks Story
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Author :John Simmons Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981440876X Total Pages :194 pages Book Rating :4.8/5 (144 download)
Book Synopsis The Starbucks Story by : John Simmons
Download or read book The Starbucks Story written by John Simmons and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-08-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Book Synopsis Pour Your Heart Into It by : Howard Schultz
Download or read book Pour Your Heart Into It written by Howard Schultz and published by Hachette Books. This book was released on 2012-05-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Book Synopsis How Starbucks Saved My Life by : Michael Gates Gill
Download or read book How Starbucks Saved My Life written by Michael Gates Gill and published by Penguin. This book was released on 2007-09-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person. Behind the scenes at one of America’s most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before. Watch a QuickTime trailer for this book.
Book Synopsis Howard Schultz Biography by : Thomas Stewart
Download or read book Howard Schultz Biography written by Thomas Stewart and published by Independently Published. This book was released on 2020-07-14 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor and destitute, he grew up in Brooklyn, New York in the 1960s. His father sustained an injury at work and was laid off without health insurance. Getting by during his darkest days, he managed to get a basketball scholarship to Northern Michigan University. Driven to perform and harboring a talent for showmanship, he moved to Seattle and began selling coffee beans for Starbucks Coffee. It was not long after that he bought the company and the rest is history. This is the story of Howard Schultz. He transformed an entire industry. After his trip to Italy, he had a revelation, and following his vision made Starbucks part of the American culture where people went to do more than just have coffee. Now, people go there to meet friends, read a book in an ambient enviroment, get work done, or just relax. But behind the glitz and glamour, there is a lot of blood, sweat, and tears. At one point, Howard Schultz had to sell his blood just to pay his university fees. Come meet the man who defied the odds and even went against the advice of "experts" to create an enviable coffee brand that we love and admire Here's a preview of what you'll discover in this book: Howard Schultz's early childhood, family life, and education From Brooklyn to Seattle, and experiencing a moment of epiphany His trip to Italy as formative to develop his business vision Leading with passion and the opportunity to buy the company Pioneering the development of a company as a corporate citizen Entering the unknown and expanding overseas Starbucks Coffee and the continuation of the modern-day zeitgeist Going strong and the next chapter in Schultz's life ..... And much more! Howard Schultz not only changed people's perception of thinking about coffee, but he also changed life for his employees for the better. Starbucks participates in ethical trade and does not exploit coffee growers and could be seen serving coffee to customers when he was CEO of the company. From developing coffee-ordering lingo to creating refreshing flavors to unifying the coffee experience, Schultz has created a unique and enduring legacy built on the foundation of love and respect for each other. This one-of-a-kind book will help you better understand the man behind the business and the cultural revolution that it spawned. So, scroll up and click the "Buy now with 1-click" button and find out more!
Download or read book Starbucks written by Craig Garthwaite and published by . This book was released on 2012 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis From the Ground Up by : Howard Schultz
Download or read book From the Ground Up written by Howard Schultz and published by Random House. This book was released on 2019-01-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today—as viewed through the intimate lens of one man’s life and work. What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play? These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands. In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee. Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country. From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity. “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates
Download or read book Onward written by Howard Schultz and published by Rodale Books. This book was released on 2012-03-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Download or read book Starbucked written by Taylor Clark and published by Little, Brown. This book was released on 2007-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Book Synopsis It's Not about the Coffee by : Howard Behar
Download or read book It's Not about the Coffee written by Howard Behar and published by Penguin. This book was released on 2007 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Author :James Perry Publisher :Createspace Independent Publishing Platform ISBN 13 :9781986012690 Total Pages :28 pages Book Rating :4.0/5 (126 download)
Download or read book Howard Schultz written by James Perry and published by Createspace Independent Publishing Platform. This book was released on 2018-03-24 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: After graduating, Schultz worked as a salesman for Xerox Corporation and was quickly promoted to a full sales representative. In 1979 he became a general manager for Swedish drip coffee maker manufacturer, Hammarplast, where he became responsible for their U.S. operations with a staff of twenty. In 1981, Schultz visited a client of Hammarplast, a fledgling coffee-bean shop called Starbucks Coffee Company in Seattle, curious as to why it ordered so many plastic cone filters. He was impressed with the company's knowledge of coffee and kept in contact over the next year, expressing interest in working with them. A year later, he joined Starbucks as the Director of Marketing. On a buying trip to Milan, Italy, for Starbucks, Schultz noted that coffee bars existed on practically every street. He learned that they not only served excellent espresso, they also served as meeting places or public squares; the 200,000 cafés in the country were an important element of Italian culture and society. On his return, he tried to persuade the owners (including Jerry Baldwin) to offer traditional espresso beverages in addition to the whole bean coffee, leaf teas and spices they had long offered. After a successful pilot of the cafe concept, the owners refused to roll it out company-wide, saying they did not want to get into the restaurant business. Frustrated, Schultz decided to leave Starbucks in 1985. He needed $400,000 to open the first store and start the business. He simply did not have the money and his wife was pregnant with their first baby. Jerry Baldwin and Gordon Bowker offered to help. Schultz also received $100,000 from a doctor who was impressed by Schultz's energy to "take a gamble." By 1986, he raised all the money he needed to open the first store, "Il Giornale," named after the Milanese newspaper of the same name. The store offered ice cream in addition to coffee, had little seating, and played opera music in the background to portray an Italian experience. Two years later, the original Starbucks management decided to focus on Peet's Coffee & Tea and sold its Starbucks retail unit to Schultz and Il Giornale for US$3.8 million. Schultz renamed Il Giornale with the Starbucks name, and aggressively expanded its reach across the United States. Schultz's keen insight in real estate and his hard-line focus on growth drove him to expand the company rapidly. Schultz did not believe in franchising, and made a point of having Starbucks retain ownership of every domestic outlet.
Book Synopsis The Story of Starbucks by : Sara Gilbert
Download or read book The Story of Starbucks written by Sara Gilbert and published by The Creative Company. This book was released on 2008 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the history of the company from its local Seattle beginnings to becoming a successful, international corporation.
Book Synopsis Orbit: Howard Schultz: The Man Behind STARBUCKS by : C. W. COOKE
Download or read book Orbit: Howard Schultz: The Man Behind STARBUCKS written by C. W. COOKE and published by Bluewater Productions. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chances are, you've had a Starbucks coffee recently. You might be drinking one now, or thinking of having one. I know I am. But do you know who helped get that Starbucks into your hands? Who had the idea to take Starbucks in a new direction? Learn the true tale of the man who pushed Starbucks into the stratosphere, taking it from its small coffee bean sales to its global coffee domination. See here, in comic book form, the true story of Howard Schultz, the man who made Starbucks a legend.
Book Synopsis My Sister's a Barista by : John Simmons
Download or read book My Sister's a Barista written by John Simmons and published by . This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like the character in Moby Dickwho gives the company its name, Starbucks has spread to every part of the world, making it one of today's most recognizable brands. In this thoughtful and elegantly written book, John Simmons explores the Starbucks story, providing fascinating insight into the factors that have made Starbucks a world-class brand. Like McDonald's and Coca-Cola, Starbucks has recently suffered at the hands of anti-globalization protesters. That alone is an indication of the reach and size of Starbucks today. Go to Beijing or Moscow, and you will find Starbucks, just like you would find McDonald's. What people there are buying is not just a latte or a Big Mac, but a brief excursion into America and the luxury that is seen to be American. But with the Starbucks story, there is also a deeper level that links with the sense that this brand - through its shops - creates gathering places for local communities. As a result, Starbucks is the quintessential brand of the modern age.
Book Synopsis The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by : Joseph Michelli
Download or read book The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary written by Joseph Michelli and published by McGraw Hill Professional. This book was released on 2006-10-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Download or read book Starbucks written by Craig L. Garthwaite and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971 and acquired by CEO Howard Schultz in 1987, Starbucks was an American success story. In forty years it grew from a single-location coffee roaster in Seattle, Washington to a multibillion-dollar global enterprise that operated more than 17,000 retail coffee shops in fifty countries and sold coffee beans, instant coffee, tea, and ready-to-drink beverages in tens of thousands of grocery and mass merchandise stores. However, as Starbucks moved into new market contexts as part of its aggressive growth strategy, the assets and activities central to its competitive advantage in its retail coffee shops were altered or weakened, which made it more vulnerable to competitive threats from both higher and lower quality entrants. The company also had to make decisions on vertical integration. This case study discusses these issues.
Download or read book Onward written by Howard Schultz and published by Rodale Books. This book was released on 2012-03-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
